Injecting meaning into design. More than user-centric design, Julie Jensen Bennett uses meaning-centric design. (MDE263)

Minter Dialogue Episode #263 Julie Jensen Bennett is CEO of Precipice Design, a strategic design consultancy, that is pioneering "meaning-centred design and innovation." In this conversation, we look at how design can be a far more strategic component of your brand and business. We look at some important questions: What is meaning? How to craft meaning-centred design? The intersection of culture, brand and meaning. Can we (human beings) create a shared language with computers that understands the implicit and unspoken elements? A lot of great insights.

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