Leadership, Brand Strategy & Transformation - Minter Dialogue

Evergreen Podcasts | Minter Dialogue
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Nov 12, 2017 • 41min

Innovate or Disappear. Olivier Laborde discusses how he has led innovation within large business (MDE256)

Minter Dialogue Episode #256 Olivier Laborde is one of those unusual breeds of operational marketers in a large well-known multinational who has also published a book, an award winner no less: Innovate or Disappear. Based on his experience of running the Innovation Lab, Olivier talks about the challenges and key success factors of driving change and innovation within a large business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Nov 5, 2017 • 39min

Converting From a Commercial to a Social Enterprise, A Real Life Case with Phillip Ullmann at Cordant Group (MDE255)

Minter Dialogue Episode #255 Phillip Ullmann is the CEO of Cordant Group, a £850MM family-owned international company offering integrated services including recruitment, security, cleaning and technical electrical services. In this interview, we discuss how Phillip has led the company from a commercial company to a social enterprise, bringing along his co-shareholders, board of directors, managers and the entire workforce. He’s on a mission to encourage broader uptake of social enterprise as a sustainable model. A fascinating journey. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Oct 29, 2017 • 38min

Brand Relevancy, Disruption and Digital Transformation with Charlene Li (MDE254)

Minter Dialogue Episode #254 Charlene Li is author, thought-leader and world renowned speaker, principal analyst of Altimeter, A Prophet Company. In this podcast, we explore the ongoing disruptive challenges of digital transformation. We also take a closer look at the latest research coming out of Prophet, The Brand Relevance Index, discussing the importance of content, purpose and the different cultural aspects by country. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Oct 22, 2017 • 46min

Building Blocks And Social Media Communities With LEGO - James Poulter (MDE253)

Minter Dialogue Episode #253 James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using social media effectively, as well as some of exciting innovative ideas that LEGO is working on. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Oct 15, 2017 • 40min

Steve Brazell, the Hitman talks about the best ways to break through the noise and build a great brand (MDE252)

Minter Dialogue Episode #252 Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. Steve is the co-author of “Clear! The simple guide to keeping your business alive and kicking,” (pub 2011). In this conversation, we exchange on the difference between branding as a celebrity or politician versus as a company. We also look at crisis management in today’s increasingly transparent world. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Oct 8, 2017 • 41min

How Mission and Purpose Can Drive The Entrepreneurial Spirit and Success with Alex Tonelli (MDE251)

Minter Dialogue Episode #251 Alex Tonelli is a serial Silicon Valley-based entrepreneur, having been, among other ventures, co-founder of Funding Circle USA, the immensely successful peer to peer lending network. He’s now founder and CEO of Vocate, an online career centre, that looks to help college kids get jobs, filling a void in most universities. Alex is a man on a mission, with a strong passion and defined purpose. In this podcast we discuss the challenges of building a purpose-led business, how to raise money effectively and some insights in marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Oct 1, 2017 • 47min

A Great Example of Tech+People in Action with Olivier Grinda at Home61 in Miami Florida (MDE250)

Minter Dialogue Episode #250 Olivier Grinda is a repeat entrepreneur, based in Miami, who is co-founder and CEO of Home61, building up a disruptive real estate business that promises the “greatest real estate experience that you can find in Miami.” At its core, it’s about using tech to enhance the real estate experience. In this conversation we look at how Home61 is disrupting, what are the challenges of building and scaling such a business and some key insights that Olivier has gained from his experience and the gold mine of data. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Sep 24, 2017 • 41min

Is Customer Centricity Really The Answer? Stan Phelps Says Not (MDE249)

Minter Dialogue Episode #249 Stan Phelps is a keynote speaker and Workshop Facilitator at PurpleGoldfish. He’s also Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Sep 10, 2017 • 40min

How To Get Yourself and Your Team Out of The Comfort Zone with Andy Molinsky (MDE248)

Minter Dialogue Episode #248 Andy Molinsky, Professor of International Management and Organizational Behavior at Brandeis University's International Business School, author of two books, Global Dexterity and most recently REACH, A New strategy to help you step outside your Comfort Zone. We discuss in this podcast the challenges and solutions for getting out of one’s comfort zone. We also talk about the challenges of the intercultural comfort zones, the different cultural approaches and systems that format our zones of comfort. Are you ready to get out of yours? Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)
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Sep 3, 2017 • 36min

How Can Data And Social Drive Your Business with Cathy Huyghe (MDE247)

Minter Dialogue Episode #247 Cathy Huyghe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy speaks on subjects ranging from wine and gastronomy to digital media and entrepreneurship. In this conversation with Cathy, who is co-founder of Enolytics, providing big data services to the wine industry, we discuss the the challenges in the wine industry, how data can be used to provide a differentiating value proposition and which are the best wine apps. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

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