Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #273 Neal Schaffer is an author of multiple books and one of the more well-known thought leaders in marketing, and especially in social media marketing. In this conversation, we discuss what it takes to build up trust, how to work with influencers, as well as the discovery of an interesting platform for publishing your book.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #272 Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it's about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we look at how to make that alignment happen, what are some of the keys to making empathic values-based storytelling as well as the challenge of cutting through the noise with content distribution.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #271 Rob McCargow is the Artificial Intelligence programme leader at PWC and is a renowned speaker and thought leader on artificial intelligence. He's mission-led and has been leading the debate about how AI can do good for the world. In this conversation, Rob and I look at the opportunities for AI in business, why and how businesses should onboard the technology, the need for ethics and data governance, the place for AI in digital transformation, the minefield of legislation and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #270 Monique Rhodes is a singer, songwriter and producer born in New Zealand. She has toured the world performing and composing music. Monique has produced two platinum selling albums in New Zealand, toured Europe twice with Chuck Berry and collaborated on music projects with some of the most well known inspirational teachers in the world including the Dalai Lama. Monique also founded the 10-Minute Mind, a truly wonderful online guided mindfulness programme. I consider her mission meaningful entrepreneurialism. In this interview, recorded at SXSW, Monique shares with us the inspiration and motivation for her work, not only what makes the 10 minute mind work so well, but her driving purpose. A marvelously inspiring person. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that was acquired by Cision in 2010. In this conversation, we talk about marketing, the use of technology to promote your brand, the role of influencers, storytelling and data to drive your marketing.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #268 Jeremy Waite is author, evangelist for Watson & Global Leader of CMO Programs at IBM. In this podcast, we zoom in on artificial intelligence. We look at the state of the business of AI, the key trends in AI, how companies can best use AI to fit their strategy, the use of AI in storytelling and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #267 Anne Boden is the founder and CEO of Starling Bank, a brand new online bank in the UK, that she started in 2014 and got licensed in 2016. Anne who comes with a heavyweight executive experience in the banking world (ex-COO of Allied Irish Banks and Head of EMEA, Global Transaction Banking for RBS and ABN AMRO) is an entrepreneur and pioneer on a mission. This podcast comes hot on the heels of Starling having just won "Best British Bank" and "Best Current Account" at the @BritBankAwards. In this podcast, we discuss Anne's journey, the challenges of being a challenger, her biggest surprises, her blueprint for success, open banking, fintech and much more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #266 Before founding Innovation 4.0 with Will Donovan, Justin Insalaco spent nearly ten years as a police officer. With Justin's verve and need to provide impact, he created on his own a mobile app to help officers do their job better on their beat. Just like in business, there are many challenges in transforming the way things are done. Justin takes us through that journey and then talks about his exciting initiatives at Innovation 4.0 where he is helping people to futureproof their careers.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #265 Carla Johnson is an author, speaker and expert in storytelling, content marketing strategies and brand building, working with such blue chip companies as American Express, Dell, Motorola, VMWare, as well as the US Army Corps of Engineers. She runs the Type A Communications consultancy and is Chair of the Board of Advisors for Business-to-Business for the Association of National Advertisers (ANA). In this conversation, we discuss the challenges of making content marketing and brand come alive within organisations, the gap between promise makers and promise keepers, as well as some keen insights on how to improve brand storytelling and bring empathy into the workplace.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #264 Nichol Bradford is CEO and founder of the Willow Group, leading in personal transformation and well-being. She's also Executive Director and co-founder of The Transformative Technology Lab at Sofia University Palo Alto, the world's first transpersonal university. In this far reaching conversation, we discuss the transformative powers and potential of tech and games, whether tech is the problem or the solution to our problems, tech etiquette and more.Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)