Minter Dialogue Episode #269 Peter Shankman is the author of 5 books, angel investor and speaker with a talent for provoking and driving fresh perspectives in marketing, storytelling, PR and communications. Having started his career at AOL, he pioneered in helping to found the AOL Newsroom. He is best known for founding Help a Reporter Out (HARO) in 2008, a precious resource for journalists that was acquired by Cision in 2010. In this conversation, we talk about marketing, the use of technology to promote your brand, the role of influencers, storytelling and data to drive your marketing.
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Leadership, Brand Strategy & Transformation - Minter Dialogue