Driving the Triple Bottom Why for enhancing your brand's storytelling and marketing with Marissa Feinberg (MDE272)

Minter Dialogue Episode #272 Marissa Feinberg is an actress, seasoned marketer and a consultant helping companies to drive what she calls the Triple Bottom Why. In essence, it's about aligning your WHY with your marketing, PR, brand and digital storytelling. In this conversation, we look at how to make that alignment happen, what are some of the keys to making empathic values-based storytelling as well as the challenge of cutting through the noise with content distribution.

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