Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #253 James Poulter is the Senior Social Media Manager at LEGO, working on strategy and innovation for the beloved group. In this interview, we discuss the LEGO mission, how that plays out in the social media strategy, what are some of the keen and key insights in using social media effectively, as well as some of exciting innovative ideas that LEGO is working on. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #252 Steve Brazell is known as and running Your Hitman. He is also founder of Limelight, the world’s first patent-pending on-line brand builder, and Whetstone — the first on-line re-branding tool developed for the Department of Defense. Steve is the co-author of “Clear! The simple guide to keeping your business alive and kicking,” (pub 2011). In this conversation, we exchange on the difference between branding as a celebrity or politician versus as a company. We also look at crisis management in today’s increasingly transparent world. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #251 Alex Tonelli is a serial Silicon Valley-based entrepreneur, having been, among other ventures, co-founder of Funding Circle USA, the immensely successful peer to peer lending network. He’s now founder and CEO of Vocate, an online career centre, that looks to help college kids get jobs, filling a void in most universities. Alex is a man on a mission, with a strong passion and defined purpose. In this podcast we discuss the challenges of building a purpose-led business, how to raise money effectively and some insights in marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #250 Olivier Grinda is a repeat entrepreneur, based in Miami, who is co-founder and CEO of Home61, building up a disruptive real estate business that promises the “greatest real estate experience that you can find in Miami.” At its core, it’s about using tech to enhance the real estate experience. In this conversation we look at how Home61 is disrupting, what are the challenges of building and scaling such a business and some key insights that Olivier has gained from his experience and the gold mine of data. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #249 Stan Phelps is a keynote speaker and Workshop Facilitator at PurpleGoldfish. He’s also Forbes Contributor, faculty member on ANA’s School of Marketing and serves as an adjunct instructor at Rutgers Business School. Last but not least, Stan’s an IBM Futurist. In this conversation, Stan and I explore how companies need to move from being merely customer centric to truly purposeful and why that’s not only good for society, it’s good for business. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #248 Andy Molinsky, Professor of International Management and Organizational Behavior at Brandeis University's International Business School, author of two books, Global Dexterity and most recently REACH, A New strategy to help you step outside your Comfort Zone. We discuss in this podcast the challenges and solutions for getting out of one’s comfort zone. We also talk about the challenges of the intercultural comfort zones, the different cultural approaches and systems that format our zones of comfort. Are you ready to get out of yours? Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #247 Cathy Huyghe is a writer and media professional, with a special interest in wine and the spirit of hospitality. Cathy speaks on subjects ranging from wine and gastronomy to digital media and entrepreneurship. In this conversation with Cathy, who is co-founder of Enolytics, providing big data services to the wine industry, we discuss the the challenges in the wine industry, how data can be used to provide a differentiating value proposition and which are the best wine apps. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #246 — Nina Radetich spent twenty years of her career in news media, being evening news anchor for KVBC and KTNV in Las Vegas. Since 2012, Nina, who is a member of the Duct Tape Marketing consultant network, has been running her own marketing and media agency. In this conversation, we look from the inside at the way news has changed, what are the key learnings for businesses and executives running them, what should companies be doing to create better content and cut through the noise, and how to cut the fine line between transparency and mystery. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #245 -- Christopher Lochhead is the co-author of “Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets” and co-host of "the podcast Silicon Valley needs" Legends and Losers. Having been a CMO of three publicly traded companies and an entrepreneur, Christopher certainly is loaded in experience. Fast Company Magazine refers to him as a "Human Exclamation Point” and The Marketing Journal called him one of "The Best Minds In Marketing.” In this scintillating chat, we talk about the role of the CMO, what does it take to carve out your winning strategy, how to create a category killer and the future of marketing. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #244 — Jason Miller is Global Content Marketing leader at LinkedIn, a heady position. He’s also a Rock'n'Roll photographer and author, podcaster and all around top influencer. In this podcast, Jason and I talk about the big challenges facing business leaders and what they should be doing about. We talk about how best to use Linkedin of course, as well as how best to leverage your social profile, what are the most exciting technologies and more. Meanwhile, please send me your questions as an audio file (or normal email) to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to go over to iTunes to rate/review the podcast. Otherwise, you can find me @mdial on Twitter. Support the show (https://www.patreon.com/minterdial)