Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Leadership, Brand Strategy & Transformation - Minter Dialogue

Latest episodes

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Aug 16, 2020 • 38min

Getting your digital marketing right strategically, with Shama Hyder, Author and CEO of Zen Media (MDE384)

Minter Dialogue Episode #384Shama Hyder, CEO of ZenMedia.com, is a two-time best-selling author, keynote speaker, media correspondent for Forbes and Inc. and who's been rated four times as LinkedIn's Top Voice in Marketing. In this conversation with Shama, you'll learn about how to optimise your digital marketing approach and resources, how to allow for your personality as an executive, how best to drive your brand's share of voice and how to navigate political issues.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jul 26, 2020 • 37min

Leadership, Language and Letting Go with David Marquet, Author and Ex-Submarine Commander (MDE383)

Minter Dialogue Episode #383David Marquet, speaker and author of the best-selling Turn the Ship Around! A True Story of Turning Followers Into Leaders as well Leadership is Language. A graduate of the Annapolis Naval Academy, he became a celebrated commander of a nuclear-powered submarine, the USS Santa Fe, for a remarkable turnaround performance. He left the Navy in 2009 and has developed a system called Intent-Based Leadership which could be summarized as “give control, create leaders.” In this conversation, we'll hear about how to let go, galvanise your team, deal with conflicts and develop a practical purpose.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jul 19, 2020 • 46min

Exploring Intelligence Work and Life with Suki Fuller (MDE382)

Minter Dialogue Episode #382Suki Fuller is a competitive strategic advisor, analytical storyteller, globetrotter and acclaimed keynote speaker. With her eclectic career, having worked in intelligence, lived in China, Saudi Arabia among many other countries, I wanted to delve into Suki's life and career. In this conversation, we look at the importance and opportunities of competitive intelligence in business, the transferable skills from the world of intelligence to the corporate world.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jul 12, 2020 • 44min

What kind of board does your company need to drive growth with Mike Baliman (MDE381)

Minter Dialogue Episode #381Mike Baliman is host of the London Fintech podcast and author of the new book, The Realpolitik of the Unlisted Company Board. In this podcast, we discuss the importance of the board of governors to help drive change and be an engine of growth for companies, especially those that are unlisted. You'll hear about the different ways to constitute a board, how it is different between small and big companies, publicly traded and unlisted. A strategic conversation.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jul 5, 2020 • 45min

The Age of Influence with Neal Schaffer, Author, Influencer Marketing Speaker and Consultant (MDE380)

Minter Dialogue Episode #380Neal Schaffer is an influencer marketing speaker and consultant who helps businesses with their digital transformation of sales and marketing to develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives. He's also a multiple-time author, including his latest book, The Age of Influence. In this chat, you'll learn about how to sharpen your brand voice, engage with influencers effectively and about turning your employees into influencers too.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jun 28, 2020 • 40min

The Story of The Drum and How Marketers Can Change the World with Diane Young, CEO & Founder of The Drum (MDE379)

Minter Dialogue Episode #379Diane Young, who cofounded with her husband George Young The Drum in 1985, has turned it into a powerful and global media platform, rivalling Adweek and Adage. With a mission statement: Marketing Can Change the World, Diane talks to us about some of the challenges and disruptions she's faced and overcome, the burgeoning opportunities for marketers to adapt and change, as well providing some great insights and lessons learned from her entrepreneurial journey as CEO of The Drum.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jun 26, 2020 • 34min

SPECIAL EDITION: Round Up of Future of Podcasting and Preview of Voices of the World

THIS IS A SPECIAL EDITION, where my cofounders of the Podcast Festival, Andrew Grill, Sam Sethi and I discuss the highlights of our first event, The Future of Podcasting. We had guests such as Kara Swisher, James Cridland and Dr Siobhán McHugh talk us through their vision of podcasting. In this chat, we discover what was Sam's experience of interviewing one of the most renowned interviewers. And then we look forward to the next one, Voices of the World, that'll be held on July 15, 230pm BST, 930am EST and 7pm IST. You can find tickets for the next event here.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jun 21, 2020 • 38min

How Can Businesses Use Podcasting with serial entrepreneur James Mulvany, CEO of Podcast.co (MDE378)

Minter Dialogue Episode #378James Mulvany is a serial entrepreneur, based in Manchester UK, who founded Radio.co, Podcast.co and most recently matchmaker.fm, a site designed to match podcasters with guests. In this podcast, you'll find out what is the state of podcasting today, how companies are using podcasts more and more, plumbing podcast data and the business model, and how best to grow your podcast or how to get guest appearances on other podcasts.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jun 13, 2020 • 40min

Let's Learn to Reset with Suki Thompson, CEO, Serial Entrepreneur and Champion of Wellbeing (MDE377)

Minter Dialogue Episode #377Suki Thompson is a serial entrepreneur and transformational business leader. She is co-founder of the award-winning Oystercatchers marketing consultancy, for which she is now Chair, and previously founded Haystack and Bunker Gin. She recently released with the world-renowned photographer Rankin, a fabulous book, Let's Reset, which is the name of her latest startup. In this chat, you'll find out the value of having a humanities degree, how to face challenges and build resilience and why leaders should embrace well-being at work.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Jun 7, 2020 • 40min

Getting the Fuel to Craft All Your Branded Content Needs with Melanie Deziel, author of The Content Fuel Framework (MDE376)

Minter Dialogue Episode #376Melanie Deziel is the founder and Chief Content Officer of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international keynote speaker recognized as one of the world's leading experts in native advertising and branded content. In this chat, we discuss what it means to think like a journalist as a marketer, the relationship between storytelling and content, looking at some key and insightful elements of her new book, how to come up with 100 pieces of content for your brand using focus and format and the notion of content bankruptcy.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

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