How to Fix the Sales Function with George Brontén, CEO of Membrain (MDE403)

Minter Dialogue Episode #403

George Brontén is the founder & CEO of Membrain, the Sales Enablement CRM that makes it easy to execute your sales strategy. A life-long entrepreneur with 20 years of experience in the software space and a passion for sales and marketing, with the life motto "Don't settle for mainstream", George is always looking for new ways to achieve improved business results using innovative software, skills, and processes. George is also the author of the book Stop Killing Deals. In this conversation, we discuss the role and importance of storytelling and purpose in sales, the power of beauty and enjoyment and many insights as to how to improve your sales function and CRM processes.

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