Leadership, Brand Strategy & Transformation - Minter Dialogue cover image

Leadership, Brand Strategy & Transformation - Minter Dialogue

Latest episodes

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Oct 25, 2020 • 45min

The Secret behind Killer Visual Strategies with Amy Balliett, author and entrepreneur (MDE394)

Minter Dialogue Episode #394Amy Balliett is a successful entrepreneur and author of Killer Visual Strategies,Engage Any Audience, Improve Comprehension, and Get Amazing Results Using Visual Communication. In this discussion, we discuss Amy's inspiring entrepreneurial journey, pivoting from SEO to infographics to killer visual strategies. We discuss the importance of context, image as part of personal branding and the role of images in your marketing strategy.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Oct 18, 2020 • 50min

Turning Audio Podcasts into Text using Descript AI with Heather Ellis, Descript Marketing Manager (MDE393)

Minter Dialogue Episode #393Heather Ellis, Customer Marketing Manager at Descript, talks us through the rise of Descript as a premier transcription service for podcasts, using an evermore sophisticated artificial intelligence. We discuss podcasting, the Descript business model, how the company manages to work in improvements and upgrades, and the learnings made so far in Descript's enterprising journey.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Oct 11, 2020 • 47min

Re-Inventing the Conference with Bob Bejan, Corporate VP at Microsoft (MDE392)

Minter Dialogue Episode #392Bob Bejan, Corporate Vice President: Global Events, Production Studios and Marketing Community at Microsoft. Aside from being a talented musician, Bob has always been a creative spirit, driving events in his personal and professional life. In this conversation, we discuss the differences in cultures between the French and American companies for whom he's worked, a behind-the-scenes chat about the real Satya Nadella, CEO of Microsoft, the transformational effect of the pandemic on events at Microsoft and some remarkable insights, facts and figures about creating engaging events online. If you're interested in creating online experiences, you'll want to lean in and listen to Bob's mojo.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Oct 4, 2020 • 44min

What's in a Name? Naming Your Company and Filling Your Brand with Meaning with Brad Flowers (MDE391)

Minter Dialogue Episode #391Brad Flowers co-founded Bullhorn, an agency based in Kentucky, that builds confident brands with language and design. He's also author of the new book, The Naming Book, 5 Steps to Creating Brand and Product Names that Sell. In this conversation, we talk about Bullhorn's journey to becoming a b-corporation, managing an agency while traversing the social tensions and politically charged environment in the US, what you should be considering in how you brand and name your business and products, handling tensions and stress in business and how to make your business more meaningful and valuable.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Sep 27, 2020 • 47min

Navigating the Never Normal - Uncommon Ideas with Greg Verdino (MDE390)

Minter Dialogue Episode #390Greg Verdino is a Business Futurist & Digital Transformation Expert, Keynote Speaker, Advisor and author who just released his latest book, NEVER NORMAL: Uncommon Ideas for Leaders Who Won't Settle for the Status Quo. In this conversation, we discuss what it takes to navigate these treacherously changing times, the concept of "zeg" or the day after tomorrow, how to effectively be innovative, and much more around his new book. A stimulating chat.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Sep 20, 2020 • 40min

Being More Human and Building Great Teams with Caspar Craven (MDE034)

Minter Dialogue Episode #389Caspar Craven is a sailor, entrepreneur, keynote speaker and author, including now of his second book, Be More Human, Rethinking the rules of high-performance teamwork. In this conversation, you'll hear about Caspar's extraordinary journey, his profound lessons learned, building strong relationships and how he's managed to bring success at work and at home.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Sep 13, 2020 • 47min

How to grow your customers and scale your sales with Janice B Gordon (MDE388)

Minter Dialogue Episode #388Janice B Gordon is an award-winning and influential professional speaker, author and a renowned expert in customer growth. She's also a Visiting Fellow at Cranfield School of Management Centre for Strategic Marketing and Sales. In this conversation, we explore the nature of sales today, how to win and keep customers, what it takes to develop relationships, the role of vulnerability in sales, and much more.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Sep 6, 2020 • 48min

Driving Commercial Success by Bridging the Gap between Corporates, Startups, Investors and Government with Bindi Karia (MDE387)

Minter Dialogue Episode #387Bindi Karia is an innovation expert, advising companies, startups, investors and governmental bodies on how to push the innovation agenda. In this conversation, we discuss the state of innovation, some of the important tech trends (including deep tech), as well as how companies can ramp up their innovation efforts and monetize intellectual property.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Aug 30, 2020 • 50min

How to Build a Remarkable Company with Ton Dobbe (MDE386)

Minter Dialogue Episode #386Ton Dobbe is an expert in developing software companies, founder of the boutique Value Inspiration agency, a keynote speaker, podcaster and the author of The Remarkable Effect. In this conversation, we discuss how and why Ton wrote his book, what it takes to build a successful software company (where per Ton all companies are going to become at least in part a software company), and how to become a remarkable company.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)
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Aug 23, 2020 • 53min

Developing Relationships the Right Way with Kingsley Moyo, Author of The R Factor (MDE385)

Minter Dialogue Episode #385Kinglsey Moyo is a pastor, coach in relationships, a marriage educator and author of the book, The R Factor, Position Yourself to Succeed in any Relationship. In this podcast, you'll learn about how to strengthen your relationship with those close to you, work with millennials, how to approach relationships at work as well as intercultural relations.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

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