Leadership, Brand Strategy & Transformation - Minter Dialogue

Minter Dialogue Episode #375Josh Braaten is CEO of Brandata, a brand measurement and growth marketing consultancy. Josh has created the Marketing is Broken weekly web series and is Chairman of America's Internet Super PAC that is focused solely on online rights and Internet liberty issues in the US. In this conversation, we discuss the meaning of brand today, why marketing is broken, how to unlock insights and some solid tips and tricks for marketers who want to break through.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #374Vince Jeffs is Senior Director of Product Strategy, Marketing AI and Decisioning at Pegasystems, which is holding its iNspire online event on June 2. Vince is also currently the #6 ranked overall author on CustomerThink.com, and the #2 on Customer Analytics. Vince and I discuss how AI has been applied during the pandemic, how to use AI responsibly for example in developing the best customer experience, Pega's Ethical Bias Check to help guide AI implementation.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #373Holly Woods is a coach and consultant who works with visionary entrepreneurs and innovators who use their business as a vehicle to change the world. With a PhD in Human and Organizational Development, Holly's a purpose activator who helps her clients to create products that can have more meaning and impact. Holly just published her book, The Golden Thread: Where to Find Purpose in the Stages of Your Life. In this conversation, we discuss a whole range of topics around finding one's purpose and Golden Thread, including how to find one's purpose, the connection between passion and purpose, how to avoid the tyranny of purpose.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #372John Jantsch is the founder and President of DuctTape Marketing, a small business marketing and consulting company. He's also the author of six books, including the big-time best-sellers Duct Tape Marketing and The Referral Engine. His last book is The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business, a book that fits very much into the current environment. In this conversation with John, we discuss the notions of self-reliance, mindfulness and solitude for entrepreneurs and small business leaders, and defining what success really looks like for each of us. If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast.  Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #371Katz Kiely's a friend, a member of the magical Difference Makers group, and founder of Beep, a behavioural empowerment platform. She's also responsible to kickstarting and bootstrapping a marvellous initiative called Frontline.Live. Using her skills in networking and pulling people together, using passion and purpose, in short order, Katz has launched this group of people and an open-access tool to help unmet needs be identified and resolved. An inspiring action with options for you to participate too!If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #370Belinda Parmar, OBE, founder and CEO of the Empathy Business (formerly known as Lady Geek), helping to bring empathy into business. In this conversation with Belinda, we discuss the state of empathy, what it is, how it can help business, and what it is to hold the position of Empathy in Residence in businesses such as Centrica and MediaCom. We also look at her pioneering work on the Empathy Index. An inspiring interview.  If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #369Maria Ross is founder of Red Slice, a marketing and branding consultancy. She's also author of a number of books, including the inspirational Rebooting my Brain. Her last book is The Empathy Edge, How to Harness the Power of Empathy for Effective Leadership. In this conversation, we discuss how and why empathy can be a powerful tool for businesses, how to promote it in a business context as well as the differences between cognitive and affective empathy.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #368Drew Ackerman, aka Dear Scooter, aka Scoots, is the host of the soporific, mellifluously boring Sleep With Me podcast that has 3 million monthly downloads. In this conversation with Drew, we discuss his journey to making Sleep With Me, his creative process and some of the behind the curtain work that goes into making of each episode. We hear about how Drew deals with the online celebrity status and we also hear about his own battle with sleep issues. It's a deeply personal, vulnerable and stirring conversation.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Dr Bruno Cignacco is an international business consultant, speaker and business coach. For over 20 years he has advised and trained hundreds of companies on International Trade activities and International Marketing. He is also a Principal Lecturer in Marketing and has published several books on business as well as one on Ho'oponopono, an ancient technique used to solve problems and difficulties. His latest book, published in April 2019, is called :"The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise." In this conversation, we discuss his body of work, why and how leaders need to a human-centred approach to building your business, what does it mean to have a compassionate business, how to stimulate creativity and innovation in today's environment.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)

Minter Dialogue Episode #366Dr Phil Hopley is an MD, psychiatrist, revered coach, speaker, and wellbeing and performance expert. In his youth, he is Wasp's legend, having been capped 57 times and scored 113 points for famed Wasp rugby club. He founded and runs Cognacity, a leading health and performance consultancy, based in London. In this conversation, we discuss the values and role of rugby in his life, the issues of mental health for high performance athletes -- and in parallel top executives, how to build resilience and confidence and the while accepting vulnerability. We also look at the issues of loneliness today, why to focus on one's own values and find meaning.If you've got comments or questions you'd like to see answered, send your email or audio file to nminterdial@gmail.com; or you can find the show notes and comment on minterdial.com. If you liked the podcast, please take a moment to rate/review the show on RateThisPodcast. Otherwise, you can find me @mdial on Twitter.Support the show (https://www.patreon.com/minterdial)