Creator Science
Jay Clouse
Creating content has never been easier—but breaking through the noise has gotten harder.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business.
Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income.
We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout.
Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth.
It's growth for creators, down to a science.
Episodes
Mentioned books
14 snips
Oct 19, 2021 • 58min
#76: Andrew Warner – How to be a better conversationalist with the host of 2,000+ interviews
Andrew Warner, founder of Mixergy and host of Startup Stories Podcast, shares insights from over 2,000 interviews with top entrepreneurs. He discusses the art of conversation, emphasizing the importance of genuine connection and critical questioning. Andrew recounts his journey from building startups to creating a platform for learning through dialogue. He also highlights personal experiences, including completing a solo marathon in Antarctica, showcasing resilience and the pursuit of growth. Learn practical tips to enhance your conversational skills and connect more deeply with others.
14 snips
Oct 14, 2021 • 54min
[REPLAY] #30: Anne-Laure Le Cunff – From burnout to mindful productivity and quickly building an audience
In this engaging discussion, Anne-Laure Le Cunff, an entrepreneur and ex-Googler with a focus on neuroscience, shares her journey from burnout to mindful productivity. She reveals how she quickly grew her Twitter audience and discusses practical strategies for balancing creativity with well-being. Anne-Laure emphasizes the difference between negative and positive stress, and how embracing imperfections can counter imposter syndrome. Listeners will appreciate her insights on creating meaningful connections and fostering resilience in a fast-paced digital world.
Oct 12, 2021 • 5min
Take our Listener Survey for a chance to win $200
This week, the host dives into the significance of audience engagement, highlighting how listener feedback can shape the show. They introduce a listener survey aimed at understanding demographics and preferences, encouraging participation with a chance to win Amazon gift cards. The discussion emphasizes the value of positive interactions and how they enhance the creative process. Listeners are invited to leave voicemails with their questions or thoughts, fostering a sense of community and collaboration.
Oct 5, 2021 • 56min
#75: Ali Spagnola – Making outrageous music and videos while trying to befriend the algorithm
Ali Spagnola, a quirky musician and comedian, grabs attention with her outrageous and creative content across platforms. She shares her unexpected rise to fame, sparked by what she thought was her final YouTube upload. The challenges of navigating algorithms and the role of luck in her success are highlighted. Ali also discusses her transition from traditional music to hosting wild power hour parties, and the emotional complexities behind managing a diverse online presence. Get ready for a blend of creativity and comedy!
Sep 28, 2021 • 58min
#74: Bad Bunnies NFT – From idea to sold-out NFT project in less than 3 months
Dive into the exciting world of the Bad Bunnies NFT, where creativity meets blockchain! Discover the journey of how 5,500 unique bunnies sold out in just 48 hours. Hear insights on launching an NFT project, the importance of design, and the challenges of fluctuating cryptocurrency values. Explore community engagement and the balance of hype in the NFT landscape. Get tips for aspiring creators on managing finances and fostering artistic authenticity while navigating the dynamic crypto art scene.
14 snips
Sep 21, 2021 • 1h
#73: Taylor Schulte – Creating a winning content marketing strategy for a professional services business
In this discussion, Taylor Schulte, founder of Define Financial and host of the Stay Wealthy Retirement podcast, reveals his journey from corporate finance to entrepreneurship. He shares insights on his successful content marketing strategies, including the impactful role of podcasting in acquiring clients. Taylor emphasizes the importance of a client-focused advisory model and the advantages of transparency. He also talks about building credibility through media recognition and optimizing online presence for better client engagement.
Sep 14, 2021 • 1h
#72: Jason Feifer – The Editor In Chief of Entrepreneur Magazine on making time for your own projects
Jason Feifer, the editor-in-chief of Entrepreneur magazine, is a dynamic podcaster and author known for his insights on resilience and adaptability. He discusses the evolution of media in the digital age, emphasizing the shift from quantity to quality in content creation. Feifer shares his journey in embracing self-expression as a leader, navigating his role with a focus on personal branding. He also explores time management strategies for creative success, stressing the importance of pursuing unexpected opportunities beyond traditional career paths.
22 snips
Sep 7, 2021 • 59min
#71: Steph Smith – Generating thousands of sales on Gumroad (with a side project!)
Steph Smith is a growth marketer, writer, and indie maker known for her books 'Doing Content Right' and 'Doing Time Right.' She shares her journey from chemical engineering to thriving in business, emphasizing the importance of persistence and continuous learning. Steph discusses her innovative pricing strategies that led to thousands of sales on Gumroad, her approach to balancing professional growth with personal learning, and the benefits of embracing transparency in creativity. Her insights on effective goal setting and SEO are particularly enlightening!
35 snips
Sep 2, 2021 • 53min
[REPLAY] #51: Dickie Bush – Building an audience, product, and community in less than one year
Dickie Bush, a macro investor and creator of Ship 30 for 30, shares his journey in building a vibrant writing community. He discusses the transformative power of daily writing and how it fosters audience engagement. Dickie emphasizes the importance of feedback loops and creative experimentation in achieving rapid growth on platforms like Twitter. He also highlights the challenges of nurturing community and accountability among writers, showcasing innovative strategies to turn ideas into engaging content.
19 snips
Aug 31, 2021 • 58min
[REPLAY] #35: David Perell – How "The Writing Guy" thinks about Twitter, education, and creating your own games
David Perell, a writer and podcaster known for his engaging insights on education and content creation, discusses the power of Twitter as a dynamic platform for sharing ideas. He sheds light on quitting traditional educational paths to forge your own creative journey, emphasizing the significance of community and mentorship. Perell also explores how writing fosters serendipity and the importance of striking a balance between consuming content and creating original work, all while demystifying the journey of becoming a successful creator in today’s digital world.
