The Traffic & Conversions Show

In this episode, Michelle Fernandez interviews Nicki Krawczyk, a professional copywriter and entrepreneur. They discuss the risks and drawbacks of live launching, including competition and the impact on sales. They also explore the power of live launching and its benefits, such as increased sales and creativity. Nicki shares insights on nurturing leads, creating emotional connections with an audience, and using must-monitor metrics to boost sales. They also touch on the misconceptions of success and the importance of not giving up on your business.

What are you doing to feed your business and keep it growing? Have you considered using Facebook ads to scale your business? Today, I’m sharing 5 reasons why you SHOULD be using Facebook ads to drive traffic and increase revenue. If you’ve tried it before and it wasn’t for you…think again!In this episode...Why you should be investing in marketing to keep your business growing and thrivingThe benefits of precision targeting, a massive user base, lead generation, and reliable sources for leads and sales.Why we should be continuously testing and optimizing campaigns to maximize their potential and achieve business objectives more efficiently.SHOW NOTES: https://themichellefernandez.com/podcast/216Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

We’re heading into quarter 3 of 2023…this year is flying by! Today we’re diving into quarterly planning specifically for your marketing campaigns. What I love about planning is that no matter what you’ve done so far or haven’t done yet, it’s an opportunity for you to check in, align, celebrate and create possibilities going forward.In this episode…The importance of reconnecting with long-term goals and reviewing the last 90 days of data.Why we should be involving the team in the planning process.How to use a spreadsheet for identifying specific targets, and assigning responsibility to team members.The importance of the team taking ownership of the project and being accountable for its success or failure.SHOW NOTES: https://themichellefernandez.com/podcast/215Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today is all about how to use personalized marketing to grow your business! My guest today is Penny Kelley is a Growth Marketing Strategist who leads clients from new entrepreneurs getting their first leads and sales online to experienced business owners achieving 2X, 3X, or even 10X revenue growth from our marketing strategies and sales optimizations.In this episode:Penny explains what personalized marketing is and how it can help online entrepreneurs grow their businesses.We talk about the importance of understanding your audience, segmenting them, and creating content that resonates with each segment.Resources Penny recommends to do audience research.The importance of testing themes in your content before investing in paid traffic.We discuss top-of-funnel strategies for attracting cold leads and segmenting them through quizzes.The importance of connecting with the audience and earning their trust and attention through personalized marketing.SHOW NOTES: https://themichellefernandez.com/podcast/214Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Have you ever looked back on your first year in business? Today I'm sharing  the 10 lessons I learned during my first year in business!In this episode: The importance of making choices and decisions, detaching emotions from outcomes, and learning what is needed to achieve goals.The significance of having processes and systems in place and knowing your numbers.Finding a balance between work and personal life, and working with clients who are a good fit for you.How to focus on your power, serve others, and be grateful for what you haveSHOW NOTES: https://themichellefernandez.com/podcast/213Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam. So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it.In this episode:What is email deliverability?Why does email deliverability matter?What affects your email deliverability?The importance of email verification and authentication.How to correctly use genuine images, shortening links, an unsubscribe button, and measuring bounces. How producing high-quality email content will give you genuine improvements in your email deliverability!Mentioned in this episode:SPF (Sender Policy Framework) DKIM (DomainKeys Identified Mail)DMARC (Domain-based Message Authentication, Reporting & Conformance)SHOW NOTES:  https://themichellefernandez.com/211Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you using TikTok yet?! Today is all about how business owners can use TikTok to reach new clients and market services in a fun way that reflects your personality AND saves time! Joining me today is Aubree Malick. Aubree is a boy mom, former teacher, TikTok enthusiast, and host of the Freelancer to CEO podcast. Through her podcast and programs, she helps overworked and underpaid moms and (soon-to-be former) teachers experience the freedom and joy that comes from designing a freelancing business with the skills they already have. After taking her own leap of faith four years ago and replacing her teaching income within two months, she became passionate about helping other women start and grow their own businesses to 5K+ months from home and has featured in Business Insider and Yahoo! Finance. When she’s not supporting members of her programs, you can find her looking for her next DIY project, binging her fav reality TV shows, or snuggled up on the couch with her boys.In this episode:Aubree tells us more about her, her journey and how she got to where she is today.Hear about her journey on TikTok and how it's the number one driver behind traffic, followers, AND sales.Aubree shares her tips to keeping your integrity and seeing a commitment through, like using a new social media platform.We talk about repurposing content from TikTok over to Instagram.How to deal with the trolls and bad comments on social media.Aubree shares her trick to posting 3 videos a day and how to use one piece of content to create multiple videos.We discuss the ideal ratio of the types of videos to share.SHOW NOTES: https://themichellefernandez.com/podcast/211Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. So today is all about the top 5 proven techniques for increasing your email subscribers!In this episode:Why you need a great opt-in page!The 5 most common types of lead magnets3 questions to answer when brainstorming and creating your lead magnet, BEFORE you spend loads of time working on it!Cheers to a summer sales boost. Until next time! Let’s grow your business together!SHOW NOTES: https://themichellefernandez.com/210Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

How’s business? Is it going well? What I’ve noticed is that when most businesses are doing well, making sales and everything seems to be working well, they put tracking their marketing campaigns on the back burner. Is that you?It’s like, money’s coming in, so the campaigns must be working. WRONG! Just think if you did have your eye on things, then how many more sales would you be getting. It’s vital to your business to know where every dollar you’re spending OR every minute of your time spent on your marketing is going.When your marketing campaigns fail to yield your desired results … it’s because you’re avoiding tracking. OR you’re not tracking accurately. So today I’m sharing why you’re not getting the results you want in your business and how to maximize your marketing success!In this episode:The importance of tracking your marketing campaigns and performance5 compelling reasons to start tracking your marketing todaySHOW NOTES: https://themichellefernandez.com/podcast/209Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Are you currently running an evergreen program? Evergreen programs are ideal because the doors are always open, which means a steady flow of new customers and lives you’re able to change PLUS a steady flow of revenue.This episode is all about how to create urgency when running an evergreen program!In this episode:How to create urgency in an evergreen programTips on how to encourage potential customers to enroll sooner rather than laterThe benefits of early enrollment, limited availability, and time-limited bonuses or discounts. The importance of showcasing social proof and the unique value of a programSHOW NOTES: https://themichellefernandez.com/podcast/208Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!