How To Protect Your Email Deliverability

We all talk about how important it is to have an email list because we own the asset vs relying on the socials. However, what good is it to own the asset if no one is receiving it or it’s going to spam. 

So today I’m sharing how to protect your email deliverability and explaining why your emails may not be delivering and how to fix it.

In this episode:

• What is email deliverability?
• Why does email deliverability matter?
• What affects your email deliverability?
• The importance of email verification and authentication.
• How to correctly use genuine images, shortening links, an unsubscribe button, and measuring bounces. 
• How producing high-quality email content will give you genuine improvements in your email deliverability!

Mentioned in this episode:

• SPF (Sender Policy Framework) 
• DKIM (DomainKeys Identified Mail)
• DMARC (Domain-based Message Authentication, Reporting & Conformance)

SHOW NOTES:  https://themichellefernandez.com/211

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If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!