How Live Launching Can Sabotage Your Investing and Affluence Goals with Nicki Krawczyk

Jul 3, 2023

In this episode, Michelle Fernandez interviews Nicki Krawczyk, a professional copywriter and entrepreneur. They discuss the risks and drawbacks of live launching, including competition and the impact on sales. They also explore the power of live launching and its benefits, such as increased sales and creativity. Nicki shares insights on nurturing leads, creating emotional connections with an audience, and using must-monitor metrics to boost sales. They also touch on the misconceptions of success and the importance of not giving up on your business.

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Introduction

00:00 • 2min

The Growth and Journey of an Entrepreneur

02:26 • 6min

The Drawbacks of Live Launching

08:55 • 27min

The Power of Live Launching

36:19 • 10min

De-stressing, Keys to Success, and Impacting Others

46:12 • 3min

Daily Life, Travel Plans, and Reacting to Stressful Situations

49:18 • 2min

The Habit of Complaining and the Role of a Sounding Board

51:22 • 3min

Have you heard of live launching? Have you ever done it in your business? Today is all about how live launching can sabotage your investing and affluence goals!

Joining me today is Nicki Krawczyk! Nicki is a professional copywriter with 20+ years of experience and a digital business owner for more than a decade. A multi-seven-figure-per-year entrepreneur, she’s the founder of Nicki K Media and its brands: Filthy Rich Writer, Fired Up Freelance, and the Circuit Sales System. The Circuit Sales System is the proprietary system she created to sell the other brands’ flagship courses—and which allowed her to 40-x her business in just under two years. Nicki and her team at Nicki K Media are dedicated to empowering intentional careers and fulfilled lives for each and every one of their students.

In this episode:

What is a live launch and why are live launches so risky?
Why is "nurturing" leads actually keeping people from purchasing?
How can launches and challenges end up sending our leads to our competitors?
Why is "teaching, teaching, teaching" not the best way to make sales?
How can you create real emotional connections with an audience—even when your messaging is automated?
What are must-monitor metrics and how can you use them to increase sales?
Nicki tells us if she recommends using this system on a new product that hasn’t converted yet.

SHOW NOTES: https://themichellefernandez.com/podcast/217

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