The Traffic & Conversions Show

Welcome back to another episode of The Traffic & Conversions Show! I’m super excited for today’s episode. Jen Argue is my guest today. Jen’s a mental health therapist turned business strategist facilitating masterminds for women online business owners. She helps them succeed in business faster and easier without burnout so they can enjoy more family time and make an impact in the world and their bank accounts.Over her lifetime she’s moved more times than she can count, been married for over 30 years, has 4 young adult children, and loves nothing more than exotic family vacations and plans on resuming that as soon as she can! Today is all about masterminds … what they’re about and why you should consider joining one.“You are bringing yourself to the table with everybody else and you're receiving and you're giving from each other...” At minute 1:45, Jen dives deeper into what she does, who she serves and how she found this passion. We also talk about group coaching vs masterminds!“We’re designed to be in community...” At 7:00, as a former licensed therapist turned business strategist running mastermind groups, Jen shares where women entrepreneurs are right now and the trends she sees going on.  Plus, with a lot of opportunities and challenges, Jen shares where women entrepreneurs get tripped up.“I want to know who you are and how you’re aligning your business with who you are...” At minute 17:30,  Jen shares her opinion that goes against “typical” advice you hear from other business experts online and the kinds of successes or breakthroughs she has seen in these groups.“Ask yourself, am I ready to commit to this level?...” At 27:10, I’m asking Jen what to look for in a mastermind, how hers is different from others and what the next best step is if you think a mastermind is exactly what you need!As always, we end the show with Michelle’s Hot Minute where I ask Jen a round of rapid fire questions..don’t miss it! If you want to connect more with Jennifer, you can find her on Instagram or visit her website! If you're wondering how to pick the best mastermind for you, download Jen's guide with the 8 most important questions to ask!Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show! Today I’m joined by my social media manager, Stephanie Morgan! Stephanie is a Social Media Manager and Strategist, most recently featured in Hubspot and Yahoo Finance as a Top Social Media Manager of 2021. Stephanie's social media roots begin on Myspace after school at her best friend's house in middle school.Fast forward to now, after working in corporate marketing for three years, she began her business Social Lock because of her love of empowering entrepreneurs. While her favorite platforms are Instagram and Twitter, she has also worked with brands of all sizes and industries on Facebook, LinkedIn, YouTube, Pinterest, and Reddit. Today is all about how to grow your reach with instagram reels!We’re talking about...“I can’t be the only one that’s late to this game...” At minute 1:10, Stephanie tells us more about herself, who she serves and what she helps them do. If you’ve never heard of Instagram reels, Stephanie talks us through what they are and how they differ from Tik Tok.“The catch is, you still need to make them entertaining in some way...” At 5:20, I’m asking Stephanie about one of my biggest hesitations before starting to do my own reels...do you have to dance or be silly for them to be good?! She also tells us why reels are important for social growth. “At the end of the day those are the posts that are getting shared the most, getting liked the most, driving traffic to your links...” At minute 10:25, find out if reels are the only way to grow right now and some best practices for reels.“You know how they say save the best for last? Save the best for reels...” At 15:30, Stephanie tells us how to decide what content we should be putting in a reel vs an Instagram post. You’ll also hear the strategy we’re using this quarter!Remember we are just starting them, so if you feel like you missed your time to grow with reels, it’s never too late! As always, we’re ending the show with Michelle’s Hot Minute with a few Rapid Fire Questions!If you want to connect and learn more from Stephanie, you can find her on Instagram or on her website.Links mentioned in this episode:Social Strategy Template Toolkit: Plan a month’s worth of content in 4 hours or lessP.S. Follow my reels journey over on Instagram!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of The Traffic & Conversions Show! I am pumped up for today’s episode because I have a VERY special guest, Shawon Davis. Shawon helps female entrepreneurs build their brand, stand out with confidence, and grow their business so today is all about building your brand!“I envisioned, I said this is my studio, this is what it is , it's here to serve my clients and to welcome them...” At 1:00, Shawon tells us a little bit about herself, who she serves and what she helps them do. Plus, Shawon shares how long it was that she was part time in her business before going full time.“It's all these pieces that we put together that become our brand...” At 8:25, we’re talking about why building your brand and branding is so important. Shawon is telling us what the components of a brand are and walks us through the 3 phases of building your brand.“If you have a clear message you will out of the gate show up communicating to the person you are here to serve…”  At minute 14:40, Shawon gives us insight on where to start with building a brand and what to do if you miss one of the three phases she talks about.“Take the good parts that are transferable to your new brand...” At 22:25, hear amazing tips for business owners who are looking to pivot their brand and start something new. As always, we end the show with Michelle’s Hot Minute where I’m asking Shawon a few rapid fire questions!If you want to connect more with Shawon you can find her on her website or follow her over on Instagram @shawondaviscoaching!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Today is all about the importance of a lead magnet and I’m going to be sharing how many lead magnets you should have, different types of lead magnets and the one thing most people miss that causes your new lead not to convert into a sale.Let’s talk about...“Your lead magnets should solve one problem each...” At minute 3:00, we’re starting off by explaining what a lead magnet is and how many lead magnets you should have.“Any content you create should easily lead back to one of the lead magnets...” At 7:15, I’m telling you how to decide how and when to use them and the 7 things that make a good lead magnet.“Always keep in mind that it should solve one problem and get them a quick win...” At minute 13:00, hear some examples of lead magnets including over 20 different ideas!“Most importantly the last page is the most important real estate you can own...” At 28:20, I’m explaining the part where most people miss the mark is and what should be included in the lead magnet.Cheers to building a list of highly qualified people who are begging to work with you! Until next time, happy marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of the Traffic & Conversions Show. In this episode I’m sharing my biggest takeaways from the event, Unlease The Power Within with Tony Robins, with the hopes that some of it will get you thinking, reflecting and reframing and possibly even attend the event yourself to get your own takeaways.“People who succeed have momentum…” At minute 6:15,  when he said this, my ears went up… because my husband always tells me you aren’t happy if you’re not progressing. I’m sharing a few questions for you to reflect on.“Make a decision to be Happy or find happiness…” At 8:50, hear my second takeaway and what I do to break my patterns of frustration or anxiety.“Take time to celebrate and more importantly hold on to it...” At minute 13:45 is my last few takeaways including taking time to celebrate, leadership and how my health is a result of my decisions.I want to remind you that there is greatness within you so use it wisely. All you need is already within you. Courage is necessary to do the things you want to do.Until next time! Happy Marketing!Catch up on the latest episodes:Best Instagram Practics for Online Businesses with Sydney DavyFlip The Script on Negative Self TalkThe Importance of Stress Management and Wellness for Entrepreneurs with Ericka EllerFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of the Traffic & Conversions Show! Today’s episode is all about your simple effective instagram strategy and joining me is Sydney Davy, owner of Taylor’d Media. Sydney guides women in business to their spot in the market where they’re filling the gap they’re meant to fill and work as respected women in business.She’s in the trenches daily and she’s diving into answering some burning questions, debunk social media myths and uncovering a simple yet effective strategy that you can start using today. Let’s dive in!“Vanity numbers are tricky because they seem so important and they don’t pay our bills...” At minute 1:40,  Sydney tells us a little bit about herself, who she serves and what she helps them do. Do you think you need 10,000 followers?? I ask her the always important question...how important really are vanity metrics? Plus, find out what’s more important that you SHOULD be paying attention to.“Anything that is relevant to who you are, anything that is relevant to your business should be on your feed...” At  5:45, find out how pretty your feed should be? Sydney shared one good rule of thumb that she recommends to her clients and we talk about what and how many social pillars we should have.“The more that you use, the more Instagram is going to appreciate it and reward you for it...” At minute 11:00, we all know how many tools Instagram offers us, but how many of those should we be utilizing for marketing? Plus, if you think highlights are not important, Sydney is sharing all the details to Instagram highlights. “You can give people everything and they will still want to work with you...” At 18:15, Sydney shares how much of our offers and other resources we should be re-purposing and posting on social media.As always, we end the show with Michelle’s Hot Minute where I ask Sydney a few Rapid Fire Questions! If you want to connect more with Sydney you can find her on Instagram, @sydney.taylormedia or on her website!I hope you enjoyed the show! Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Hey there! Welcome back to the show! Today is all about flipping the script on negative self talk...AKA mastering your mean girl.How many times a day do you actually have a conversation with yourself? These conversations can have a HUGE impact on your mood, your stress levels and your ability to manage whatever life throws at you. Let’s talk about…3 ways to flip the script on negative self talk…The effects of the inner conversations we have with ourselves, that little voice inside your head that I call my mean girlWhat would it feel like if you could silence your mean girl?Cheers to flipping the script on your mean girl. Until next time! Happy Marketing!Catch up on the latest episodes:The Importance of  Stress Management and Wellness For Entrepreneurs with Ericka EllerHow To Stand Out From Your CompetitionBreaking Down Facebook Campaign ObjectivesFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome to another episode of the Traffic & Conversions Show! Today is all about the importance of stress management and wellness for entrepreneurs with my special guest Ericka Eller.What I love about Ericka is that she is such a hype girl and really just motivates people while equally having this calming effect that gets people to ease out of their anxiety in order to take action. She is known for being a stress management expert and helping entrepreneurs reduce the overwhelm. Let’s dive in!“I really like to help people take their goals and break them down so they aren’t feeling the symptoms, the physical symptoms of stress ...” At minute 2:04, Ericka tells us a little about herself, who she serves and what she helps them do and hear the difference between stress and a stressor.“Where your stress is coming from is typically where you try to fix it...” At 8:40, hear how stress has a negative impact on our success, health, relationships, and overall well-being.“What are the priorities in your life and make sure that is what your calendar is reflecting...” At minute 14:30, Ericka shares what we can do in our work life to ensure that we don't burn out!“Things happen and we feel like we have to respond immediately ...” At 19:20, we know stress is always going to happen in our lives but how do you help with something that can always occur? How do we deal with the stress and stressors that come in? Ericka gives us a few tips. Plus, she shares the top 3 tips to better manage stress!We’re ending the show with Michelle’s Hot Minute where I ask a few Rapid Fire Questions! Ericka is truly a calming force and I love the work she is doing to help keep our stress under control! Lord knows we can all use it…and if you want to connect with her more you can find her on Instagram, @theerickaeller.Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to The Traffic & Conversions Show! Would you like to stand out from your competition and turn your audience into raving fans who know love and want to buy from you? I hope you said YES!Standing out from your competition is tough and it’s something that my clients struggle with. So what’s the secret to standing out?I’m sharing 5 ways to show your customers some love in this episode!Cheers to going all in and showing some love in 2021! Until next time, happy marketing!P.S. Once you listened to the full episode which one of these five will you start doing in your business to show your customers some love? Send me a DM and let me know!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of The Traffic & Conversions Show! As a Facebook Ads Strategist, I always get a lot of questions regarding campaign objectives. What does each mean? Which should I use?Today I’ll be breaking them down and giving you a little sneak peak of how you can set up your ad campaign funnel so you can get a lower cost per lead or cost per purchase.Before you run an ad, you should know your ultimate goal. Are you trying to get people to buy a product? Get them to sign up for a challenge or bootcamp. Your first thing you need to know is your goal because when you run a Facebook ad the first decision you make is your campaign objective. There are many to choose from, and each one serves a very different purpose. We’re talking about…The different objectives which includes: AwarenessConsiderationConversionWhich objectives that I think you should be usingWhen each objective makes sense to useHow will you use Facebook ads to your advantage to create a profitable and successful ad campaign?! If you have any questions on this episode, feel free to reach out on Instagram!Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!