The Traffic & Conversions Show

Welcome back to another episode of The Traffic & Conversions Show! Joining me today is Ryann Dowdy!  Sales Expert, Ryann Dowdy, helps 7 and 8 figure CEO’s generate daily sales on demand WITHOUT more of their time, by building + training high-performing sales teams.Ryann is passionate about helping successful business owners take back control of the revenue in their business, their time, and their freedom by building a profitable sales team. With her business partner, Kelly Roach, they are on a mission to free CEO’s from the role of sales person in their business.Before starting her own business, Ryann spent 15 years in the corporate world building multi-million dollar sales organizations for start-ups in the digital marketing and advertising space. From sales rep to individual contributor to Director of Sales - Ryann has mentored, managed, and trained thousands of sales reps.Ryann’s first crack at entrepreneurship was Uncensored Consulting, where she helped hundreds of women get their first clients, leave their day jobs, and take back control of their lives. By teaching tried and true sales strategies that aren't dependent on social media or trendy tactics, Ryann focuses on the art of building relationships and human to human connection.Now, building her second business, she’s on a mission to change the lives of CEOs - by giving them back their time, financial peace, and the ability to multiply their revenue through a high performing, empowered sales team.Today is all about the importance of social selling to increase your conversions! Let’s talk about...“I saw this gap as more and more business owners were looking to hire sales teams and leverage social selling...” At minute 1:15, Ryan tells us a little bit about herself, who she serves and what she helps them do. Plus, Ryan tells us exactly what social selling is and how it is different from traditional sales.“I love the idea of leveraging a social seller alongside of a really good Facebook ads and Evergreen funnel...” At 5:20, hear how you know if you’re ready to hire a social seller and how it will help you scale your business.“It’s a newer industry, there’s not a ton of people with a lot of experience out there...” At minute 11:10, what we look for when it comes to hiring a social seller and mistakes to avoid. Hear what Ryann thinks makes a great salesperson!“Even if it’s 10% or 20% of their job, you want them to have that skill set...” At 20:10, when should social sellers be getting leads on their own as well as taking care of leads that come in with traffic and what to expect when hiring a social seller in terms of compensation and commission. We end the show with Michelle’s Hot Minute where FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode! When it comes to designing your landing page, it’s so easy to get carried away on adding some crazy cute design and make it look all pretty. Trust me...I know!! Did you know that I secretly think I’m a graphic designer?Here's the thing, cute doesn’t sell. It took a little convincing and data to prove to me that it was true. When I say your sales page shouldn’t be cute, I’m not just talking about the design. Your goal is to make sure your messaging is legible and clear so today is all about why your sales page shouldn’t be too cute!Let’s dive into 10 essential elements that every sales page should have…“Your headline must pre-qualify the reader based on their needs and wants...” At minute 2:45, we have to start with making a headline and sub-headline that makes promises and demands attention followed by enticing paragraphs in every section.“Facts tell and stories sell...” At 6:15, people buy from people and become emotionally connected because of a story so let's talk about how you can share your experience and a great place to add details that build rapport and credibility.“Why should anyone read this?...” At minute 15:05, let’s talk about two powerful purposes subheads have in a high-conversion sales letter and why testimonials are a MUST!“Paint a clear picture of everything they’re getting...” At 19:14, hear how to prove how the product or service worked for you and give them an offer they can’t refuse.“People are terrified of being oversold, scammed, and taken advantage of...” At minute 26:05, let’s create a  risk-free environment and the last element your sales page needs to be a success!Cheers to building a highly converting sales page. Until next time! Happy Marketing!Links mentioned in this episode:Free Headline TemplateOther resources:The Deceptively Simple Steps to Persuasive Writing That Works6 Questions To Ask For Powerful TestimonialsThe #1 Conversion Killer in Your Copy (and How to Beat It)FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode! Today is all about how to stay in your zone of genius and not waste your time on things that although they are important, they’re not income producing tasks. I’m sharing 4 ways done for you services will help grow your business!Let’s talk about…What are done-for-you services?How these can take funnel creation, course set-up and Facebook or Instagram ads management off your plate.4 simple ways that letting someone else handle your back-end tech, automation, and lead generation will help you grow your businessIf you’re ready to take the headache out of getting things set up, so you can focus on your money makers and amplify what’s in your bank account, let’s chat about whether working together is a good fit. Cheers to keeping you focused on what you love doing and what really matters.Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me! FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the show! Have you ever wondered what you’re supposed to be tracking during a launch OR maybe you’re tracking, however you don't really know what to do with all the information in order to optimize and scale your next launch? As always I got your back! Today is all about your launch debrief! Grab a pen and paper because you’re going to want to take notes on this one.“I highly recommend that you detach the emotion from the outcome…” At 0:45,  we’re talking all things factual data and the top goals you should go for during a launch. “I always recommend having two different funnels or possibly multiple funnels...” At 4:00, hear what you should be tracking before the launch includings leads, ad spend, landing page and sales conversions.“This is the time to gather data for content, for the course, for your messaging...” At minute 8:10, let’s talk about the details you should be tracking depending on what your offer is. We're breaking this down by the most common offer during a launch.“You want the people that want to hang out with you and learn from you...” At 12:30, it’s time to talk about what to do after a launch! This is where it all comes together. The areas of the launch you should be debriefing are the runway (before the launch), organic, ads, funnel, email, and sales.I hope this helps you see how tracking every detail will allow you to see where the gaps are and wherever you’re falling short of the benchmark, you’ll know exactly where to tweak so you can move prospects further along in your funnel!Cheers to your next launch debrief. Until next time! Happy Marketing!Looking to learn more? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show! Today Melissa Guller is joining me! Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped nearly 2,000 podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love. Today is all about translating your expertise into an online course.“It's part of the overall growth of the creator economy...” At minute 1:15, Melissa tells us about herself, who she serves and what she helps them do. Plus, hear the latest Apple update if you are a podcast creator!“We forget that not everyone knows what we know how to do...” At 5:25, Melissa gives insight on the right time to consider creating an online course if you are a coach or service provider. She also shares a few tips for how to pull out skills you have but you may not think of yourself as an expertise!“Assuming that your course should be finished before you sell it...” At minute 10:50, hear some of the biggest mistakes creators make when it comes to launching a new online course.“There's no one best option. There's different tools that suite different people...” At 16:20, Melissa tells us how course creators can simplify their tech and production time without sacrificing course quality and how to determine if an online course or membership is right for you. “It’s an opportunity for you to build really sincere relationships with listeners who can become prospective buyers...” At minute 26:55, we're talking about how coaches and course creators can use podcasting to build their businesses and creative strategies to help students actually succeed. Plus, hear what you can do beyond the curriculum that can become part of a course.We end the show with Michelle’s Hot Minute where I’m asking Melissa a few Rapid Fire Questions! If you want to connect more with Melissa you can visit her website, find her on Instagram and check out her podcast.Until next time! Happy marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show! Joining me today is Melissa Berrios who is the CEO and Co-founder of Melissa Berrios Consulting and it’s mother company, Virtualmente Libre, LLC., where she serves 6 and 7-figure, high achieving entrepreneurs in elevating their online presence to deliver a world-class social experience to their audience.Melissa launched her online business in 2018 after leaving her 13-year career as a Project Engineer in the land development industry. You’re in for a treat because today is all about the importance of Content that Converts!“Content is like your storefront. It’s what customers will use to make a decision...” At minute 0:55, Melissa tells us a little bit about herself, who she serves and what she helps them do. She also gives us insight into the best way to create content that elevates a brand and the key elements that our content needs to have for conversion.“You have to teach something in 15 seconds...” At 10:15, hear how can we improve organic reach with social media and a simple but effective funnel we can start with to attract cold leads.“It's not something that needs to be overly produced...” At minute 19:35, Melissa tells us how we can become more efficient at planning and creating content and the secret sauce to start planning content that serves targeted audiences!We end the episode with Michelle’s Hot Minute where I’m asking Melissa a round of rapid fire questions! If you want to connect more with Melissa you can listen to her podcast. The Virtualmente Libre Podcast and join her Virtualmente Libre Community!Until next time! Happy marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the show! This episode is all about the pixel...why it’s important and all the amazing things it can do for you. I constantly get all kinds of questions about the all mighty pixel so I thought it would be appropriate to dedicate an entire episode to the pixel!Let’s talk about…What a pixel isWhy the pixel is so importantHow many pixels you should haveThe data the pixel collectsWhat a pixel allows you to doLooking to learn more? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!Cheers to building your own mighty pixel. I hope you enjoyed the show! Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode! If you’re like most coaches and course creators, you are constantly trying to improve your bottom line. Am I right? When it comes to paid traffic, they’re looking for ways to optimize their campaigns to drive more traffic to their funnels so they can increase their custom base, revenue and profits. Here’s the thing, optimizing your campaigns is just one essential element to improving your bottom line. Like I always say, your funnel is your best salesperson...it’s vital to optimize your sales funnel.Today is all about 3 Funnel Tips That Will Increase Your Average Cart Value and increase your bottom line! Let’s talk about...What an average cart value isHow often should you be tracking this metric and how to calculate itHow knowing this number removes any uncertainty if your ad is working and what to do about the campaignHow to improve your average cart valueSmall tweaks to make on your landing pagesCatch up on the latest episodes:How To Know When You’re Ready To Hire An Ads ManagerHow Organic and Paid Traffic Work In HarmonyLeveling Up With Masterminds with Jen ArgueUntil next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of The Traffic & Conversions Show! Have you ever gotten so frustrated with Facebook ads that you’re ready to throw up your hands, take it off your plate and hire an ads manager? I have a feeling the answer might be YES!Well there is definitely a time when you should hire an ads manager and it’s important for you to know what to know and what to expect before you decide to hire a Facebook ads manager. If you are thinking…I don’t know where to start, all this tech is overwhelmingI need help walking me through everythingI don’t feel 100% confident that I’m running my ads properly don’t have a strategy or  don’t know what to scaleI’m going to talk you through it all!Let’s talk about...“So when should you hire an ads manager?...” At minute 4:55, I’m diving right into how to know when you should hire an ads manager, things you should be budgeting for, the reason ads managers come at a high price and some of the things we do behind the scenes as ads managers.“Some ads managers won’t take on businesses that are brand new....” At 13:50, we’re diving deeper into what some ads managers may require and a few other options that my agency offers and others may too.“No matter what you’re deciding to do, you definitely need to know what it takes to run campaigns and what goes into it...” At minute 21:30, hear the 4 options available if you’re not ready to spend the money to hire an ads agency.“Ask how much experience they’ve had running ads for your niche or business...” At 26:10, if I got you thinking about hiring an ads manager, I’m giving you some tips to hiring an ads manager. Plus, not all ads managers cover everything you may need so I’m telling you what to look for if this is the case.Still not sure if an ads manager is good for you? Feel free to send me a DM over on Instagram or book a call with me! Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of The Traffic & Conversions Show! Today is all about how your paid traffic and organic traffic can work in harmony. The purpose of running paid traffic is to get a steady flow of new leads into your funnel. Once you get this new audience it's your job to organically build a relationship with your new leads and turn them into raving fans that like, know, and trust you.You build that like, know, and trust factor organically by being consistent with your content and setting expectations so people know when you’re showing up. Today I’m diving into tips to do just that.Let’s talk about…Showing up consistentlySharing your best contentPosting with purposePosting to to be profitableWhy you shouldn’t post and ghostAre you currently using paid marketing and organic marketing in harmony? I’d love to know! If you need help with the paid marketing side of the coin, I invite you to book a free call with me here.FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!