63. Translating Your Expertise Into An Online Course with Melissa Guller

Welcome back to the Traffic & Conversions Show! Today Melissa Guller is joining me! Melissa Guller is a course creator, podcast producer, and the CEO of Wit & Wire, where she helps online business owners build their authority and reach a wider audience through podcasting. She’s produced multiple Top 50 podcasts, hosted over 100 podcast episodes, and her podcast Everything is Teachable topped the charts as the #2 Career Podcast in America.

Bigger picture, Melissa loves to teach entrepreneurs. She’s a top-rated instructor at General Assembly NYC and on Skillshare, and she previously worked full-time for Ramit Sethi and Teachable. To date, she’s helped nearly 2,000 podcasters through her Wit & Wire programs, and she’s on a mission to help more diverse business owners earn money online doing work they love. Today is all about translating your expertise into an online course.

“It's part of the overall growth of the creator economy...” At minute 1:15, Melissa tells us about herself, who she serves and what she helps them do. Plus, hear the latest Apple update if you are a podcast creator!

“We forget that not everyone knows what we know how to do...” At 5:25, Melissa gives insight on the right time to consider creating an online course if you are a coach or service provider. She also shares a few tips for how to pull out skills you have but you may not think of yourself as an expertise!

“Assuming that your course should be finished before you sell it...” At minute 10:50, hear some of the biggest mistakes creators make when it comes to launching a new online course.

“There's no one best option. There's different tools that suite different people...” At 16:20, Melissa tells us how course creators can simplify their tech and production time without sacrificing course quality and how to determine if an online course or membership is right for you. 

“It’s an opportunity for you to build really sincere relationships with listeners who can become prospective buyers...” At minute 26:55, we're talking about how coaches and course creators can use podcasting to build their businesses and creative strategies to help students actually succeed. Plus, hear what you can do beyond the curriculum that can become part of a course.

We end the show with Michelle’s Hot Minute where I’m asking Melissa a few Rapid Fire Questions! If you want to connect more with Melissa you can visit her website, find her on Instagram and check out her podcast.

Until next time! Happy marketing!

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