The Traffic & Conversions Show 54. The Reason You Must Have a Lead Magnet
Today is all about the importance of a lead magnet and I’m going to be sharing how many lead magnets you should have, different types of lead magnets and the one thing most people miss that causes your new lead not to convert into a sale.
Let’s talk about...
“Your lead magnets should solve one problem each...” At minute 3:00, we’re starting off by explaining what a lead magnet is and how many lead magnets you should have.
“Any content you create should easily lead back to one of the lead magnets...” At 7:15, I’m telling you how to decide how and when to use them and the 7 things that make a good lead magnet.
“Always keep in mind that it should solve one problem and get them a quick win...” At minute 13:00, hear some examples of lead magnets including over 20 different ideas!
“Most importantly the last page is the most important real estate you can own...” At 28:20, I’m explaining the part where most people miss the mark is and what should be included in the lead magnet.
Cheers to building a list of highly qualified people who are begging to work with you! Until next time, happy marketing!
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