The Traffic & Conversions Show

Welcome back to another episode of the Traffic and Conversions Show!I have a few questions for you today…How do you define success? What does success look like for you? What does it feel like? How will you know when you get there?However you define success...would you like to catapult your success? (hint: the only answer is YES!)So today, I’m going to share a quick tip to catapult your results.Catch up on the latest episodes:How To Know An Offer Will Convert3 Questions To Ask Yourself Every. Single. Day!Productivity and Time Management with Megan SumrellCheers to going all in and showing up in 2021 with intention. Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show! Today is all about how to know if an offer will convert. Sometimes we think we have a fabulous product and then when you put it out to the world...it’s like crickets. Has that ever happened to you?!I wish it was easy to know how an offer will convert but the truth is...you don’t know. I know that’s not the answer you were looking for but I’m going to give you 5 things you should be thinking about when preparing your offer and if you get this right, the selling will happen!Until next time! Happy Marketing!Catch up on previous episodes:Productivity and Time Management with Megan SumrellHow To Prepare for the iOS 14 Update as a Facebook AdvertiserFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of the Traffic & Conversions Show! Today I’m kicking off the Show Some Love series! This month I’ll be showing up every Friday with all kinds of ways to show some love...whether that be to your customers, your spouse, your children or yourself!Just curious…are you waiting for someday? Waiting to make more sales? Waiting for a certain number of followers? Waiting to pay off debt?Guess what?? I’ve been there and said that...So today I want to share with you 3 questions I ask myself when the self doubt and imposter syndrome sets in that has become part of my morning routine.Let’s cheers to waking up excited to serve and living in your purpose. Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode of the Traffic & Conversions Show! Today is all about productivity & time management with my guest Megan Sumrell. Megan is a former corporate techie turned entrepreneur.  As a business owner, mom, and wife, she knows exactly how hard it is to juggle #allthethings while still maintaining your own sense of self and purpose. As a Time Management and Productivity Coach for women seeking Work+Life Harmony, Megan teaches specific strategies to help women get on top of their time, calendar and goals while getting rid of stress, overwhelm, and exhaustion.Her proprietary planning approach is the only "feminine" planning system that works from the "bottom up."  It acknowledges that women have a lot on their plates and gives pragmatic, real-world strategies to help women manage #allthethings. Let’s dive in!“I am on a mission to get people out of a state of overwhelm...” At minute 2:10, Megan tells us a little about herself, who she serves and what she helps them do and hear why Megan thinks women are SO overwhelmed and maybe even more so than men.“You have to have one place and one place only where you are storing #AllTheThings...” At 9:25, Megan gives us simple things to do right now to start feeling less overwhelmed and distracted.“Everyone's looking for the magic bullet, the one notebook/planner that's giong to solve ALL of your problems...” At minute 14:05, I’m asking Megan what we should look for in terms of a good planner (we know how many are out there!) Plus, should we be organizing with a daily, weekly, or monthly planner?!“When everything is in our head we don't recognize it, but our brain is treating everything equally important...” At 22:05, Megan tells us where we can start if you are paralyzed with #allthethings and gives a few quick tips and strategies for productivity.If you want to connect more with Megan you can head to her website, find her on Facebook or follow her on Instagram! Links mentioned in this episode:FREE "Ditch the Overwhelm" cheat sheetUntil next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode! Today is all about the Apple iOS 14 update and how you can prepare as a Facebook advertiser. If you’re running ads, you might have received an email from Facebook or maybe every time you log into your ads manager you get a message saying there’s going to be an iOS update...did you freak out a little bit?!You may think it’s the end of the world with Facebook and Instagram advertising but I’m here to walk you through all of this and how this is going to affect your campaigns.Let's talk about:What this means to us as advertisersA few stats on iOS usersHow this will affect your audiences, custom events and attributionsWhat you should be doing now to prepareHow to verify your domainSetting up 8 custom conversion events for domains Links mentioned in this episode::Verify your domain instructionsSet up automatic advanced matchingUntil next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome to another episode of the Traffic & Conversions Show! This is part 4 of 4 of the Ad Account Shut Down Series where I'm giving you tips and strategies of what to do so you can make sure you’re staying in compliance to minimize your chance of your ads getting rejected or getting your account disabled.Today’s episode is about the one place you may not think Facebook is looking and they totally are...Rejection does not feel good and as much as I’m not into needing approval from others, I will say I do crave approval from Facebook's ad review team!With that being said, a lot of people think that Facebook is only looking at your ad copy and ad creative however they are also looking at where you are sending it’s users once they click on your ad. Any guesses??!!It’s your landing page! So I’m spilling the 6 most common mistakes that marketers make with their landing pages.I’d love to know your biggest takeaway from this series so far, so send me a DM @themichellefernandez. I hope you enjoyed the show and make sure you tune into the rest of the series. Until next time! Happy Marketing!Other episodes in the Ad Account Shut Down Series…Ad Account ShutdownWhat Words To Avoid In Your Ad CopyStay Compliant With Delicate NichesLinks mentioned in this episode:Verify your domain instructions here → https://developers.facebook.com/docs/sharing/domain-verification/verifying-your-domainFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to the Traffic & Conversions Show, Marketing Tip Friday Edition! Today is all about how to get visible and build authority with Facebook ads.Let’s talk about what to do if you don’t have something to sell right now to get exposure and build authority and if you’re working to build an amazing offer to impact others and transform their businesses or their lives...you may be thinking you don’t need to run ads. BUT I encourage you to think again because right now you should be focused on eyeballs, not dollars.So, what kind of campaigns should you be running to build brand awareness? I’m diving into these topics:Video Views CampaignsPost EngagementTraffic CampaignsWhat to do when it comes to creating your contentI’d love to know which brand awareness campaign you’re going to start running whether it’s video view, post engagement or traffic. DM me on Instagram and let me know!Cheers to planting seeds and watching your audience grow. Until next time, happy marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode! Today we’re diving into part 3 of the 4 part ad account shut down series. Do you know if you’re in a delicate niche??Facebook is pretty straightforward about what you can and can’t advertise but there are also some niches that either need to get permission OR meet special requirements.Let’s talk about…What businesses are in a delicate nicheWhat language in your ad copy can be out of compliance making Facebook think you’re part of the delicate nichesTips to help you navigate through the delicate niches including money, health, weight loss, mental health, relationships and multi-level marketingStrategic words you can use in each niche so your ads don’t get rejectedI encourage you to go back and review your messaging to see how you might improve it to meet the guidelines and ultimately get better results with your campaigns!I’d love to know your biggest takeaway from this series so far, so send me a DM, @themichellefernandez and I hope you enjoyed the show! Make sure you tune into the rest of the series. Until next time! Happy Marketing!P.S. If you need to catch up on the Ad Account Shutdown series here are the previous episodes:1. Ad Account Shutdown2. What Words To Avoid In Your Ad CopyFREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode, a  Marketing Tip Friday edition! Do you ever wonder what you might do to improve your ad performance and ultimately your results?In this episode we’re going to dive into some tips and tricks you can do on your ad creative that will help you optimize your ad campaigns!Let’s talk about…Determining what type of campaign you’re runningImage AdsVideo adsSend me a DM over on Instagram with  which creatives you'll be starting, trying out or doing more of. Until next time, happy marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

Welcome back to another episode! This is part 2 of 4 to the of Ad Account shutdown series where I’m giving you tips and strategies of what to do so you can minimize your chance of getting your account disabled. Have you done the 3 things I mentioned in part 1 of the ad account shut down series? If you haven’t...whaaattt??? Why not?!  You need to stop right now, go listen, do the three things and then come back and listen to this episode.Today is all about what words to avoid in your ad copy and we’re diving into your messaging. This one is going to be short & sweet yet super effective. Your messaging is probably the main reason why your ads get rejected so here's what we're going to talk about:Top two words to avoidHow to reframe your wordsWhy your ads are approved but not performing wellMake sure you tune into the rest of the ad account shut down series. Until next time! Happy Marketing!FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)Ready to Scale Without the Tech Overwhelm? You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money. Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today! Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!