Kevin and Jen from T1 CrossFit share how they nearly doubled their membership by focusing on community, switching to free onboarding, and managing leads effectively. They discuss the challenges of balancing full-time jobs with gym ownership and the impact of being present in the gym. Their story highlights the power of small shifts and calculated risks in building a thriving CrossFit affiliate. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 00:00 – Intro 02:02 – Meet Kevin & Jen from CrossFit T1 04:00 – Transitioning into Gym Ownership: The Challenges 09:57 – The Importance of Being Present in Your Gym 12:17 – Kevin’s Big Decision: Leaving His Job for the Gym 15:38 – Lead Management & Immediate Follow-Up Success 18:10 – The Shift from Paid to Free Onboarding 21:00 – How Ambassadors Shape the T1 CrossFit Culture 24:12 – Coaches as Athletes: Building a Strong Coaching Unit 28:35 – The Compounding Effect of Working on the Right Things 34:01 – The Emotional Journey: Balancing Risk and Reward 37:00 – The Key to Growth: Focusing on Impact and Retention

Taylor and Nick from Redemption Road Fitness discuss how CrossFit helped transform their lives after prison. They share inspiring stories of overcoming adversity, building community, and breaking the cycle of recidivism through fitness and coaching. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 Introduction and Victim Mentality Discussion 0:35 Meeting Taylor and Nick from Redemption Road Fitness 1:09 Impact of CrossFit in Prison: No One Goes Back 1:28 Taylor’s Prison Journey and Release 3:03 Clemency and Life After Prison 5:00 CrossFit's Impact on Community and Reducing Recidivism 10:02 Breaking Segregation Through CrossFit 16:01 Challenges in Prison Life and Redemption 19:39 Building Community and Accountability Through CrossFit 26:00 The Power of Mentorship and Leadership in Prison 30:12 Overcoming Challenges in Prison 38:04 The Importance of Hope and Perspective in Prison 58:03 First Meals After Prison 1:00:00 Taylor’s Journey to CrossFit Coaching 1:08:00 Redemption and Life Beyond Prison

In this episode of Behind the Knowledge, hosts Pat Barber and Todd Occhiuto sit down with Brad Marshall, owner of Greater Culture CrossFit, to discuss his journey from athlete to coach and gym owner. Brad shares how the core values of his gym—growth, challenge, optimism, and inspiration—shape his coaching philosophy and foster a positive community. This conversation offers valuable insights for coaches looking to create meaningful impact in their gyms and beyond. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO ⁠⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:47 - Brad Marshall from Grater Culture CrossFit 1:05 - Brad’s Origin Story in Coaching 2:22 - Discovering CrossFit 3:07 - Starting Greater Culture CrossFit 5:12 - Helping Athletes Implement Change 7:17 - The Meaning Behind Greater Culture 9:06 - Coaching the Coaches 12:20 - Embracing Challenges 17:10 - The Role of Optimism in Coaching 19:02 - Inspiration in Coaching

UFC fighter and Olympian Ben Askren shares his approach to fitness, mindset, and balancing life after wrestling, while relating his experiences to the CrossFit community. He discusses the importance of training smarter with age, focusing on technique and intensity, and maintaining long-term fitness success. -- Check Ben's book "Funky: My Defiant Path Through the Wild World of Combat Sports" on Amazon. https://a.co/d/h6UdUhG -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/

Jason Ackerman interviews Evan Slaughter, a CrossFit comedian who shares his inspiring journey from addiction and being 85 pounds overweight to becoming a fitness influencer. Evan discusses his physical transformation, the role of CrossFit, and how comedy has helped him inspire others on their fitness journeys. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/

Michael Cazayoux shares his journey from CrossFit Games Champion and co-founder of Brute Strength to becoming a leader in coaching and personal development through Soul Searching Adventures. Michael shares how he overcame personal struggles, from addiction to building successful businesses, and how his passion for coaching evolved from fitness to deep, transformational work. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- Learn more about Soul Searching Adventures https://soulsearchingadventures.com/ -- 0:00 - Introduction 1:01 - Defining Coaching: Teaching vs. Coaching 2:15 - Introducing Michael Cazayoux: CrossFit Champion and Life Coach 5:00 - Wins and Struggles: Pat, Todd, and Mike Share 10:25 - Michael's Journey into Music and Creativity 15:00 - Overcoming the Challenges of Sales and Empathy 20:00 - Why Accountability is Key in Coaching 25:50 - Michael’s First Coaching Experience at Ute CrossFit 30:30 - Coaching at LSU: The High-Performance Athlete Experience 35:00 - The Shift from Brute Strength to Soul Searching Adventures 40:30 - The Power of Embracing Discomfort and Fear in Life 43:50 - The Impact of Pat’s Soul Searching Adventure with Michael 47:00 - Lessons Learned from Coaching Across Different Domains

In this episode of the "Best Hour of Their Day" podcast, Jason Ackerman and Jason Fernandez talk with Ryan Wheeler, the very first client to enroll in Affiliate University. Ryan shares the incredible success he’s seen since joining, from growing his gym membership to managing large classes and launching a successful scholarship program. He also discusses his future plans, including building a custom gym facility. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Intro 0:45 - The First Affiliate University Client: Ryan Wheeler 1:58 - Ryan’s Affiliate Growth and Initial Challenges 4:59 - Importance of Consistency and Showing Up 6:00 - Lessons on Time Management for Gym Owners 10:16 - The Scholarship Program Success Story 15:30 - Community Engagement Outside the Gym 17:20 - Membership Growth and Retention Rates 20:00 - Handling Large Class Sizes and Group Management 22:15 - Improving Systems and Using Data for Daily Operations 24:00 - The Power of Accountability and Delegation 29:00 - Streamlining Processes for Efficiency 33:00 - The Key to Success: Faster Action Steps 34:00 - Ryan’s New Building Project: Plans and Goals 41:00 - Attendance Metrics: Tracking Weekly Data 44:00 - Balancing Growth and Maintaining Class Quality 48:00 - Ryan’s Vision for the Future of His Affiliate

Craig Howard, owner of Diablo CrossFit, and Jason Ackerman tackle the controversial $4,500 CrossFit affiliate fee increase. With many affiliate owners questioning the value, Craig dives into the unique benefits of staying affiliated—but is it enough to justify the cost? Tune in to hear his surprising take and decide for yourself. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 Introduction 0:37 Craig Howard, Diablo CrossFit Owner 1:55 CrossFit Affiliate Council and the Affiliate Fee Increase 3:41 Craig's Journey as a CrossFit Athlete and Box Owner 6:35 The Financial Impact of the Affiliate Fee Increase 9:52 The Affiliate Council's Role in the Fee Discussion 11:02 Were Affiliates Ready for the $4,500 Rate? 13:10 Why Some Affiliates Struggle with Raising Rates 16:04 The Role of CrossFit Licensing vs. Franchise Models 20:23 The Power of the CrossFit Brand for Affiliate Growth 22:25 Why CrossFit’s Global Community is Priceless 25:16 How Google and CrossFit Branding Drive Business 27:47 The CrossFit Open: A Critical Retention Tool for Affiliates 30:47 Craig’s Advice for Affiliate Owners and the Support from HQ

In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto talk with Gene Williams, a Level 3 CrossFit Coach and CrossFit Seminar Staff member. Gene shares his journey from starting a gym in his garage to becoming a respected Coach, focusing on the balance between technical expertise and building personal connections with athletes. He also discusses the importance of staff development, his challenges, and his growth within CrossFit's seminar team. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 00:00 - Introduction 00:51 - Recent Coaching Wins at CrossFit Foundry 02:23 - Momentum and Energy in the Gym 03:46 - Shifting from Technical to People Skills 05:46 - Evolution of Coaching Philosophy 09:20 - Art Projects and Gym Design 10:04 - Wins Outside of Coaching 12:28 - Staff Development and Challenges 16:07 - Coaching Development Strategies at CrossFit Foundry 26:00 - Evolution of On-Ramp Programs 38:10 - Path to CrossFit Seminar Staff 44:23 - Motivation and Continuous Growth as a Coach

Mike and Sara Jensen, owners of Compound CrossFit, talk about their decision to downsize their affiliate for long-term success. The Jensens share the challenges and rewards of transitioning to a smaller space, professionalizing their coaching staff, and creating a more inclusive community. Their story highlights how tough decisions can lead to personal and business growth. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 0:43 - Meeting Mike and Sarah Jensen of Compound CrossFit 2:18 - The Decision to Downsize and Its Impact 4:45 - Changing the Gym’s Culture and Community Support 7:05 - Moving to a New Location: Challenges and Benefits 11:02 - Planning for Growth and Professionalizing Coaching 14:45 - Member Reactions and Building a Stronger Community 19:23 - Personal Growth as Leaders Through the Transition 21:21 - Changes Since the Move and Future Plans 30:15 - Lessons Learned for Long-term Success