In this episode of Behind the Knowledge, Bill Anthes, founder of Between the Ears, discusses why mental resilience is just as essential as physical strength. Bill shares insights from his work helping people unlock their potential through mental and emotional fitness, emphasizing how building mental toughness can transform both athletic performance and everyday life. This conversation is a must-watch for coaches, athletes, and anyone looking to strengthen their mindset. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠ https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 2:00 - Bill Anthes' Journey: From Military to Coaching 7:05 - Learning to Adapt Coaching Styles to Different Athletes 14:25 - Founding Between the Ears: Bridging Mind and Body 19:30 - The Importance of Psychological Tolerance in Fitness 27:45 - Balancing Physical Challenges with Mental Resilience 38:45 - Practical Tips for Coaches to Inspire Mental Toughness

Discover a new, cost-effective healthcare solution designed specifically for CrossFit coaches and affiliate owners. This program offers affordable coverage without relying on traditional insurance, allowing coaches to access essential health services, proactive care, and mental health support. Learn how this unique option is helping CrossFit professionals stay healthy while saving on medical costs. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Learn more about CommunityCare from the CrossFit Medical Society https://www.crossfitmedicalsociety.com/communitycare -- Learn more about Push Press Gym Management Software www.pushpress.com -- Learn more about ComimunityCare from CrossFit Medical Society https://www.crossfitmedicalsociety.com/communitycare

Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- Julia Brown shares her journey of overcoming the fear of raising membership rates at her CrossFit gym. By facing her budgeting challenges and openly communicating with her members, she found surprising support and renewed confidence as an affiliate owner. Her story offers valuable lessons on knowing your worth and taking control of your business finances. -- 0:00 - Introduction 2:00 - Fear of Being “Money Hungry” 4:00 - Positive Member Reactions 8:00 - Building Confidence as an Owner 14:00 - Budgeting and Paying Herself 26:00 - Investing in the Gym 32:00 - Advice for Other Affiliate Owners

In this episode of Behind the Knowledge, Spencer Nicks shares his unique approach to CrossFit coaching, where physical training meets mental development. By integrating mindset work with fitness, Spencer creates a holistic coaching experience that empowers clients to achieve sustainable, whole-person transformation. Tune in to learn how blending mental and physical health in CrossFit can elevate both coaching practices and client success. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- 0:00 - Introduction 0:47 - Spencer Nicks’ Journey to Coaching 5:00 - Early Coaching Experiences and Level 2 Certification 15:02 - Transitioning to Holistic Coaching 22:04 - Combining Performance with Personal Development 30:06 - Shifting from Authority to Collaboration 39:05 - Building Trust with Clients Beyond Fitness

Kelli Wunsch, co-owner of Aliso CrossFit, talks about the challenges and successes of transitioning from member to gym owner. Kelli shares insights on restructuring membership options, implementing new policies, and balancing community with professionalism. Through open communication, asking for help, and staying committed to providing value, Kelli transformed the gym into a thriving affiliate. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 1:06 - Kelli Wunsch Bought Aliso CrossFit 4:07 - Implementing Rules and Systems 7:49 - Raising Membership Rates 12:18 - Open Gym Policy 16:07 - Value Before Revenue 23:41 - Asking for Help 32:24 - Lessons Learned

Kapua and Bryson from CrossFit Huaka'i talk about the challenges of running a gym with multiple partners. They share how they successfully went from five owners to three by focusing on trust, clear communication, and mentorship. If you’re managing a business partnership or even considering partners, this episode offers practical tips to avoid common pitfalls and build lasting success. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 - Introduction 1:08 - Challenges and Successes in Gym Partnerships 6:33 - Building a Strong Coaching Culture 10:44 - Coach Development 14:17 - Leveraging Events and Member Engagement 27:22 - Business Growth & Four-Week Billing 39:06 - Expanding Programs and Future Plans

In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Ryan Wheeler recap the first-ever in-person The Knowledge Pro event, where Coaches from around the world gathered for hands-on learning, evaluations, and community building at Classified Fitness in Yuba City, CA. They discuss the benefits of real-time feedback, the challenges of coaching large classes, and the importance of fostering a culture where athletes and coaches thrive. Look out for future events across the U.S. and we invite coaches to join The Knowledge Pro for continued growth and development! -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠ ⁠⁠⁠⁠https://www.besthouroftheirday.com/theknowledge⁠⁠⁠⁠⁠ -- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation

Brian and Gabby Boucher, owners of Mid-State CrossFit, explain how they built a strong, authentic culture that drives member retention. They share practical strategies for fostering community, balancing structure with flexibility, and creating an environment where members feel at home. Whether you're an Affiliate Owner or Coach, this episode offers valuable insights into using culture as a competitive advantage. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 – Introduction 0:41 – Meet the Bouchers 1:13 – Leaving Careers to Build Mid-State CrossFit 3:04 – Managing Multiple Roles as a Gym Owner 4:19 – Navigating Business vs. First Responder Life 6:17 – Building a Community-Focused Gym Culture 8:03 – Defining Mission and Vision at Mid-State CrossFit 9:15 – Challenges and Rebuilding During COVID-19 12:01 – Allowing Members to Shape Gym Traditions 14:08 – Managing Athlete Expectations and Culture 17:02 – The Role of Flexibility in Gym Management 19:07 – Rules vs. Guidelines in Gym Operations 20:47 – Kids at the Gym: No Childcare, No Problem 22:36 – Maintaining Gym Culture Through Guidelines 25:23 – Incorporating Technology to Run a Better Gym 26:09 – The Fear and Reward of Quitting Jobs for Gym Ownership 30:05 – Advice for Affiliate Owners on Authenticity

Josh Melendez shares how he grew CrossFit Be Someone by staying true to the core CrossFit methodology. By focusing on effective programming, consistent coaching, and simple business practices, Josh avoided distractions and built a thriving gym. His story demonstrates how following the methodology not only drives results but also creates a sustainable foundation for long-term success. -- FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches. https://www.besthouroftheirday.com/affiliate-tools -- Unlock the Power of Your Fitness Business with PushPress https://www.pushpress.com/ -- 0:00 Introduction 0:44 Meet Josh Melendez and CrossFit Be Someone 2:28 The 4-Year Journey to Join Seminar Staff 5:23 Transition to Unlimited Memberships 7:18 Communicating Changes Effectively 10:23 Why Josh Closed Open Gym at His Affiliate 12:32 Aligning Gym Practices with CrossFit Methodology 14:21 Burnout, Reinvention, and Solutions 17:10 Raising Coaching Standards with Mentorship 20:00 Prioritizing Member and Coach Wellbeing with Holiday Closures 22:00 The Long-Term Impact of CrossFit Beyond Workouts 27:45 Lessons for Affiliate Owners on Sticking to What Works 30:12 Future Goals for Coaching and Gym Operations 33:20 Reflecting on Results-Driven Coaching

Sam Dancer shares his journey of using fitness and spiritual growth to heal from the trauma of bullying and life’s challenges. Through coaching adaptive athletes and building inclusive programs, he highlights how resilience, community, and personal growth emerge from embracing both body and spirit. -- LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO⁠⁠⁠⁠⁠ https://www.besthouroftheirday.com/theknowledge ⁠⁠⁠⁠⁠-- FREE WORLD-CLASS COACH EVALUATION https://www.besthouroftheirday.com/world-class-coach-evaluation -- Learn more about Sam's non-profit - https://dancerlove.org/ -- 0:00 - Introduction 1:17 - Welcoming Guests 2:04 - Sam’s Early Life and High School Struggles 6:32 - Bullying Experiences 9:20 - Discovering Fitness and Mentorship 12:04 - College Training and Coaching Beginnings 15:07 - Founding a Non-Profit and Inclusive Gym 19:59 - Training Adaptive Athletes 24:01 - Shifting Focus to Community Fitness 27:06 - Meeting His Wife and Personal Growth 36:04 - Marriage, Challenges, and Overcoming Struggles 47:01 - Spiritual Experiences and Visions 52:16 - Becoming a Father 56:00 - Reflections on Coaching and Life Lessons 57:55 - Closing Remarks and Contact Information