
Best Hour of Their Day | Podcast
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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Latest episodes

Apr 4, 2025 • 1h 3min
How to Build Community and Connect with Every CrossFit Athlete
📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS

Apr 2, 2025 • 1h 9min
779. The Best Sales Training CrossFit Gym Owners Never Got (Until Now)
📈 Want to GROW YOUR GYM WITHOUT SACRIFICING YOUR PASSION? Try Affilaite Univesity FREE- Built exclusively for CrossFit Affiliate Owners- Grow your gym- Increase revenue- Develop world-class coaches----🏋️Want to LEVEL UP YOUR COACHING? Join The Knowledge- LEVEL UP your skills, knowledge, and credential- Access 500+ coaching VIDEOS- Learn from CrossFit LEVEL 4 COACHES- Join weekly LIVE CALLS

Mar 28, 2025 • 1h 6min
Managing Mixed Skill Levels: How to Keep Every CrossFit Athlete Engaged
Ready to grow your gym and develop your staff? Start Affiliate University now for FREE TRIAL. Click here.--🏋️Want to LEVEL UP YOUR COACHING? Click here--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 26, 2025 • 1h 1min
778. The #1 Strategy for Growing Your Gym on Purpose
Want to grow your CrossFit Affiliate? Click here.Most affiliate owners are stuck reacting instead of leading because they’ve never built a real strategy for growth. In this episode, Jason Fernandez breaks down the exact framework you need to grow your gym on purpose—not by accident.

Mar 24, 2025 • 49min
BTK 034. Group Management | The Criteria of Effective Coaching | Pete Shaw
Effective group management is key to running a great class. In this episode of Behind The Knowledge, Pat Barber, Todd Occhiuto, and Pete Shaw break down how a solid plan keeps Coaches on track while optimizing teaching, seeing, and correcting. From class flow to transitions and athlete engagement, Part 4 of this 5-Part Series delivers actionable strategies to help Coaches lead with confidence.--💥AffiliateCon - Join the Waitlist HERE--🤘Register for the Affiliate Tour coming to a city near you!--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 21, 2025 • 1h 5min
How to Use Progressions to Teach Complex CrossFit Movements
Join Todd and Kristin every Thursday at 9AM EST for LIVE Coach Development on Youtube & Facebook!--AffiliateCon - Join the Waitlist HERE--Register for the Affiliate Tour coming to a city near you!--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 19, 2025 • 45min
777. Buying a Gym & Buying a Building in Just 4 years | Eureka CrossFit
In this episode, Brian and Shannon Bage of Eureka CrossFit share how they transformed their Affiliate in just 4 years. In this short time, they have navigated rate increases, restructured their operations, and made decisions that ultimately positioned them to purchase their own building. Tune in to hear their journey of growth, leadership, and what it takes to run a successful gym as a married couple.--💥AffiliateCon - Join the Waitlist HERE--🤘Register for the Affiliate Tour coming to a city near you!--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 17, 2025 • 25min
BTK 033. Presence & Attitude | The Criteria of Effective Coaching
In Part 3 of this 5-part series on CrossFit’s 6 Criteria of an Effective Coach, Pat Barber and Todd Occhiuto explore the impact of presence and attitude in coaching. They discuss how different coaching styles can be effective as long as athletes feel seen and supported. Through personal insights and practical advice, they provide Coaches with the tools to build confidence, lead with authority, and foster an environment where athletes thrive.--💥AffiliateCon - Join the Waitlist HERE--🤘Register for the Affiliate Tour coming to a city near you!--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 14, 2025 • 1h 5min
The Layering System: How to Teach Movement Like a Level 4 Coach
Join Todd and Kristin every Thursday at 9AM EST for LIVE Coach Development on Youtube & Facebook!--AffiliateCon - Join the Waitlist HERE--Register for the Affiliate Tour coming to a city near you!--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.

Mar 12, 2025 • 35min
776. A Teacher’s Path to Gym Ownership | CrossFit Charlton
In this episode, Jason and Danielle Leboeuf share their journey of balancing careers in education with the leap into full-time CrossFit gym ownership. They discuss the challenges of leaving behind stability, the rewards of showing their kids the value of hard work and risk-taking, and the impact of building a strong, supportive community at CrossFit Charlton.--📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here--🏋️Want to LEVEL UP YOUR COACHING? Click here--🧠Learn more about ENLIFTED MINDSET TRAINING--👋 NEW HERE? HERE'S WHAT WE DO. 👇👇We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes.👉 FOR AFFILIATE OWNERS: Affiliate UniversityLearn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business.👉 FOR COACHES: The KnowledgeTake your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential.
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