Jeremy Thiel of CrossFit Central Downtown reveals how he’s revolutionized his gym with exciting revenue-generating additions like pickleball courts, coffee meet-ups, competitions, ice baths, and saunas. These creative solutions don’t just boost income—they build an unbeatable sense of community, energize members, and create a space where fitness and connection thrive. -- 📈Want to GROW YOUR CROSSFIT AFFILIATE? ⁠Click here⁠: -- 🏋️Want to LEVEL UP YOUR COACHING? ⁠Click here⁠: -- 🧠⁠Learn more about ENLIFTED MINDSET TRAINING⁠ -- 👋 NEW HERE? HERE'S WHAT WE DO. 👇👇 We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes. 👉 FOR AFFILIATE OWNERS: ⁠Affiliate University⁠ Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 👉 FOR COACHES: ⁠The Knowledge⁠ Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Luke Meade reveals the steps he took to build a successful career as a full-time CrossFit Coach. From overcoming setbacks to coaching at elite gyms like Invictus Boston, he shares practical advice and lessons learned to help you turn your passion into a thriving profession. -- 📈Want to GROW YOUR CROSSFIT AFFILIATE? ⁠Click here⁠: -- 🏋️Want to LEVEL UP YOUR COACHING? ⁠Click here⁠: -- 🧠⁠Learn more about ENLIFTED MINDSET TRAINING⁠ -- 👋 NEW HERE? HERE'S WHAT WE DO. 👇👇 We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes. 👉 FOR AFFILIATE OWNERS: ⁠Affiliate University⁠ Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 👉 FOR COACHES: ⁠The Knowledge⁠ Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

The best CrossFit coaches aren’t just skilled at movement—they’ve learned from personal struggles that have shaped their empathy and leadership. In this episode of Behind The Knowledge, Andrew Charlesworth explores how overcoming challenges fosters personal growth and builds the ability to truly connect with athletes. Discover why empathy and resilience are the foundation of exceptional coaching. -- Want to GROW YOUR CROSSFIT AFFILIATE? Click here: Want to LEVEL UP YOUR COACHING? Click here: -- 👋 New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes. -- 👉 For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 📈 -- 👉 For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Ren Allen, owner of CrossFit FLxR, discusses her journey from gym member to leader. We explore the challenges she faced in raising coaching standards, overcoming resistance, and transitioning from "buddy" to "boss." Ren shares how she transformed her gym’s culture through clear processes, Coach development, and a shift from competition to a health-focused approach, offering valuable insights for Affiliate Owners everywhere. -- 📈Want to GROW YOUR CROSSFIT AFFILIATE? Click here: -- 🏋️Want to LEVEL UP YOUR COACHING? Click here: -- 🧠Learn more about ENLIFTED MINDSET TRAINING -- 👋 NEW HERE? HERE'S WHAT WE DO. 👇👇 We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes. 👉 FOR AFFILIATE OWNERS: Affiliate University Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 👉 FOR COACHES: The Knowledge Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

Jeremy and Julie, Owners of Desert Devil CrossFit, share how systemizing processes like onboarding and member touchpoints have transformed their gym. Learn how they’ve improved retention, fostered a supportive culture, and empowered members to thrive. -- Want to GROW YOUR CROSSFIT AFFILIATE? Click here! Want to LEVEL UP YOUR COACHING? Click here! -- CLICK HERE to learn more about ENLIFTED mindset training -- 👋 New here? We help CrossFit Coaches and Affiliate Owners make a bigger impact by focusing on what matters most: CrossFit group classes. 👉 For Affiliate Owners: Affiliate University - Learn how to build a thriving community without having to run ads or sell specialty classes. We teach you how to develop your staff and run your gym like a business. 📈 👉 For Coaches: The Knowledge - Take your skills and career to the next level. Understand the methodology, sharpen your on-the-floor skills, and earn your next credential

The key to great coaching isn’t perfection—it’s connection. In this episode of Behind the Knowledge, CrossFit coach Pat Oyston reveals how this lesson transformed his journey from overcoming depression to becoming a full-time coach. -- With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. 🏋️ Are you ready to LEVEL UP YOUR COACHING? 👉CLICK HERE to get started.⁠⁠⁠⁠ -- CLICK HERE TO GRAB THE FREE WORLD-CLASS COACH EVALUATION -- 0:00 - Struggling to Articulate Coaching Cues 1:03 - Pat Oyston 2:06 - Starting as a Swim Coach at 15 Years Old 5:12 - College Swimming, Injury, and Switching Careers 9:07 - A High School Coach's Life-Changing Impact 14:14 - The Challenges of Recovery After a Knee Injury 17:04 - Discovering CrossFit and Finding Purpose Again 23:35 - Lessons Learned from a Mismanaged Coaching Internship 24:48 - Joining a Supportive Gym Community at Rawson Creek 27:50 - Jason Ackerman’s Mentorship and Building Confidence 32:05 - Taking the CrossFit Level 2 and Learning to “Go Slow to Go Fast” 36:05 - Leaving a Management Role to Pursue Full-Time Coaching 39:15 - Making Coaching About the Athletes

Elie Zeitlin of CrossFit Coney Island shares how mastering delegation transformed his gym and life. Learn how he empowered his team, optimized operations, and built a thriving community in Brooklyn. -- 🚀 Looking to BOOST REVENUE at your CrossFit Affiliate? CLICK HERE to Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course -- 👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL -- 💻 CLICK HERE to learn more about Push Press Gym Software -- 0:00 Intro 1:42 The Power of Delegating 7:00 Managing Growth in a Small Space 10:50 The First Task Elie Delegated 15:04 Creating the Perfect Day 19:32 Taking Extended Time Away from the Gym 26:39 Overcoming the Challenges of Delegation 32:48 Feedback That Builds a Strong Team 37:12 Keeping Politics Out of the Gym 41:06 Redefining Success as a Gym Owner

In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with veteran coach Stephane Rochet to discuss his journey from collegiate strength coaching to becoming a key figure in CrossFit's growth. Stephane shares insights on building trust with athletes, learning from legends like Coach Bergener, and why CrossFit remains the gold standard for fitness. This episode is a must-listen for coaches and athletes looking to master the fundamentals and create lasting impact. -- With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. Are you ready to be more awesome? Click HERE to get started. -- DOWNLOAD THE FREE WORLD-CLASS COACH EVALUATION -- 0:00 - Introduction 3:52 - Stephane's Coaching Journey Begins 4:51 - First Coaching Role at UCLA 7:16 - Firehose of Learning as a New Coach 8:11 - Teaching Athletes: Fake It Till You Make It 9:27 - Discovering Coach Bergener and Olympic Lifting 14:08 - Keeping Coaching Simple Yet Effective 19:45 - First Exposure to CrossFit 22:46 - From Coaching to Police Work 24:11 - Bringing CrossFit to Police Training 25:07 - Head Strength Coach at USD 27:42 - Implementing CrossFit Principles for Athletes 35:23 - Building Trust and Culture with Athletes 38:19 - The Role of Trust in Affiliate Coaching 41:12 - Changes in CrossFit From Then to Now 48:40 - Mastering the Basics as a Coach 53:34 - Stefan’s Hopes for CrossFit’s Future 56:46 - CrossFit Gyms as Beacons of Health and Community

Tanya Sammis, Owner of CrossFit Virilis, transformed her gym from 30 to 130 members by simplifying operations, downsizing her space, and focusing on creating an exceptional class experience. By prioritizing member retention and streamlining her offerings, Tanya built a thriving community in Cibolo, Texas, proving that less can truly be more. Her journey is an inspiring example of how focusing on the essentials can lead to explosive growth. -- 🚀 Looking to BOOST REVENUE at your CrossFit Affiliate? Grab the FREE “Raise Prices Without Pissing Off Your Members” Mini-Course -- 👉 CLICK HERE to learn more about Affiliate University & BOOK A FREE 1-ON-1 CALL -- 💻 Learn more about Push Press Gym Software -- 0:00 – Introduction 1:30 – The Journey From 30 to 130 Members 3:45 – Simplifying Gym Operations: The Key to Success 6:10 – Downsizing to Grow: Why Less is More 8:25 – Creating an Exceptional Class Experience 12:00 – Prioritizing Retention Over Expansion 15:20 – The Power of Community and Connection 18:40 – Streamlining Offerings for Member Success 22:10 – The Importance of Consistency in Coaching 25:30 – Empowering Your Team for Better Outcomes 30:00 – Lessons Learned From Mentorship and Growth 33:15 – The Role of Retention in Long-Term Gym Success 36:50 – Tanya’s “Keep Going” Philosophy

In this episode of Behind the Knowledge, Pat Barber and Todd Occhiuto sit down with Burgener Strength Coach Cody Looney. Cody shares his journey from coaching kids’ soccer to becoming a CrossFit Affiliate Owner, military veteran, and weightlifting educator. He dives into the art of teaching Olympic lifts in CrossFit gyms, the importance of meeting athletes where they are, and how Burgener Strength is shaping the next generation of Coaches and athletes. -- With over 600 videos (and new ones daily) plus guided mentorship from L4 coaches, we’re here to help you grow. Are you ready to be more awesome? Click HERE to get started. -- FREE WORLD-CLASS COACH EVALUATION -- 0:00 Introduction 1:00 Cody’s First Coaching Experience 3:00 From Military Service to Fitness Coaching 6:00 Discovering CrossFit and the Olympic Lifts 9:00 Lessons from Burgener Strength 12:00 Teaching Olympic Lifts in CrossFit Gyms 16:00 Building a Culture of Coaching Excellence 20:00 Balancing Beginners and Advanced Lifters 25:00 Challenges and Solutions in Weightlifting Programs 30:00 The Impact of Team and Athlete Development