

Best Hour of Their Day | Podcast
Jason Ackerman / Jason Fernandez
Hosted by Jason Ackerman and Jason Fernandez, Best Hour of Their Day is a podcast dedicated to helping the CrossFit community. We cover all aspects of fitness including coaching, training, competing, starting and growing a business, and everything in between. Regular guests include world-class athletes, some of the best Coaches in the world, fitness entrepreneurs, industry leaders, and more.
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BestHourofTheirDay.com
Follow us on all socials!
BestHourofTheirDay.com
Episodes
Mentioned books

Sep 25, 2024 • 56min
744. CrossFit Medical Society: The Future of Fitness and Healthcare Integration
In this episode of the Best Hour of Their Day podcast, Jason Fernandez and Mike Giardina discuss how the new CrossFit Medical Society aims to bridge the gap between healthcare and CrossFit Affiliates, making gyms community health hubs. They explore how integrating healthcare professionals, personalized blood panel testing, and health coaches into Affiliates can help tackle chronic disease and improve long-term health outcomes.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
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0:00 - Introduction
1:10 - Healthcare Fundamentals Course
2:21 - CrossFit in Healthcare
3:06 - Affiliates as Health Homes
4:01 - Physicians on CrossFit5:18 - Building a Health Coach Network
6:32 - Is Cash-Based Healthcare Costly?
9:05 - Costs vs Benefits in Health Programs
10:57 - Problems with Insurance Models
13:05 - Engaging Healthcare Providers
15:02 - CrossFit Medical Society Affiliates
19:06 - Why CrossFit and Healthcare Integration is Slow
22:07 - Interest in CrossFit Health
24:50 - Insurance-Reimbursed CrossFit Programs
27:08 - Challenges of Grant Funding
30:46 - Community and Health Success
35:10 - Muscle Mass and Longevity
42:00 - Reversing Diabetes with Virta Health
50:08 - Value of Regular Blood Panels
53:01 - Future of CrossFit Health in 2024

Sep 23, 2024 • 57min
BTK 008. What It Really Takes to Be a Great CrossFit Coach | Kristin Bowen
In this episode of Behind The Knowledge, Pat Barber and Todd Occhiuto sit down with Kristin Bowen (CrossFit Level 4 Coach) to discuss her journey from graphic designer to elite coach. Kristen shares the challenges she faced, how she overcame self-doubt, and what it really takes to excel as a CrossFit coach. Tune in to hear her insights on mentorship, coaching development, and building confidence.
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
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Sep 20, 2024 • 38min
743. Scaling to $1 Million with Just Group Classes | Odin CrossFit
Alison and Jason Jakowski (Odin CrossFit) discuss how they grew their gym to over 400 members and a $1 million run rate by offering only CrossFit group classes, highlighting the importance of strong core values, maintaining community, and developing a professional coaching staff.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 - Introduction
0:39 - Starting Affiliate University and GSD Team
1:54 - Early Success at Odin CrossFit
2:42 - Growing to 400 Members with Pure CrossFit
3:09 - The Decision to Buy Odin CrossFit
5:01 - Overcoming Challenges to Build Gym Culture
6:13 - The Balance of Qualitative and Quantitative
Leadership
8:53 - Doubling Down on Affiliate University Principles
10:12 - Implementing Changes from Affiliate University
12:22 - The Importance of PushPress Software for Gym
Success
13:46 - Achieving a $1 Million Run Rate
15:00 - Odin CrossFit's Historic Building and Downtown
Location
17:40 - Leaving a Day Job for Full-Time Gym Ownership
20:31 - Maintaining Community at a Large Gym
24:00 - Core Values: Humble, Healthy, Happy
29:02 - Coaching Gym Owners: Insights from Affiliate
University
31:05 - What $1 Million in Revenue Means for Odin CrossFit
34:00 - Developing a Team and Integrating Coaches at Odin

Sep 18, 2024 • 60min
742. How HSN's Gym Accelerator Summit is Redefining Nutrition Coaching
Nicole Aucoin, founder of Healthy Steps Nutrition (HSN), is transforming gym culture through effective nutrition coaching. We explore how integrating nutrition programs can elevate member results, boost gym growth, and foster deeper community connections. Nicole shares insights on empowering coaches and owners to make a greater impact on health and wellness.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
---
0:00 Introduction
1:35 How Bartending Skills Translate to Sales
5:00 Cheerleading at the University of Florida
6:19 Gym Accelerator Summit
9:48 Talking Nutrition at HSN
11:07 Dinner and Healthy Eating Choices
14:00 Leadership and Personal Growth
18:12 Event Planning and Execution
21:28 Building a Great Team & Culture
29:02 Connecting with Affiliate Owners
31:40 Managing Growth and Scaling a Business
35:04 Balancing Work and Personal Life
38:12 Branding and Marketing Strategies
42:00 Lessons in Perseverance and Success
46:12 The Power of Feedback and Continuous Improvement

Sep 16, 2024 • 1h 12min
BTK 007. How to Build Stronger Athletes in the Olympic Lifts | Chad Vaughn
In this episode of "Behind the Knowledge," Olympian Chad Vaughn shares his methods for building stronger athletes in the Olympic lifts through effective coaching techniques, mobility work, and smart programming. Learn how to enhance performance and develop resilience in your athletes with Chad's proven strategies.
--
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 Introduction
0:37 Special Guest Introduction: Chad Vaughn
1:24 What Makes a Great Coach?
1:44 Weekly Wins with Chad Vaughn
4:05 Chad's New Training Approach
7:31 Bodybuilding vs. CrossFit: Chad's Perspective
13:27 The Value of Coaching Experience
26:09 Developing as a Coach: Chad's Advice
37:00 How to Improve Your Olympic Lifts
53:09 Key Cues for Coaching Weightlifting
1:00:18 Coaching Challenges and Solutions
1:08:19 Final Thoughts and Advice from Chad Vaughn

Sep 13, 2024 • 56min
741. Lessons Learned from 11 Years of Gym Ownership | North Naples CrossFit
Dario, Owner of North Naples CrossFit shares his journey of building a thriving gym community across 11 years. He discusses key lessons in communication, leadership, and member engagement, offering insights for gym owners on creating a world-class CrossFit experience.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
---
0:00 - Intro
2:13 - Talking North Naples CrossFit
4:03 - The Journey of Dario in CrossFit
6:40 - Starting at CrossFit Naples
10:49 - Transitioning the Gym to a Business
13:00 - Partnership Dynamics and Challenges
17:06 - Balancing Firefighting and Gym Ownership
20:21 - Navigating a Partnership Split
24:38 - Building a Lifestyle-Focused CrossFit Gym
30:11 - Improving Communication and Feedback
35:00 - Enhancing Member Experience with New Additions
39:09 - Growth and Revenue Insights
43:29 - Planning for the Future of the Gym
46:02 - Dealing with Personal and Family Challenges
50:09 - Real Estate Strategies for Gym Expansion
55:01 - Wrapping Up and Future Plans

Sep 11, 2024 • 49min
740. CrossFit's Future & What Affiliates Need to Know | Austin Malleolo
In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 - Introduction
0:37 - Welcoming Austin Malleolo
3:12 - State of CrossFit Affiliates at the 2024 Games
3:43 - Discussing the Affiliate Price Increase
5:02 - CrossFit’s Strategy for Affiliate Support and Growth
5:26 - Protection of the CrossFit Brand and IP Theft
10:12 - Growth of the CrossFit Brand: SEO and Marketing Strategies
13:34 - Results from the New SEO Strategy: A 40% Increase in Leads
15:29 - Plans for Local Ad Support for Affiliates
18:06 - Marketing Toolkit and New Resources for Affiliates
22:00 - Real Estate Partnerships to Support Affiliates
27:01 - Improving Affiliate Communication and Engagement
29:03 - Rethinking the Affiliate Life Cycle and Role Designation
35:29 - Feedback on Affiliate Communication Strategies
40:14 - Austin Malleolo on Personal Fitness and Sustainable Training
42:02 - Advice for Coaches on Programming and Member Engagement
44:50 - Encouraging Gym Community Engagement and Retention Strategies

Sep 9, 2024 • 50min
BTK 006. Overcoming Imposter Syndrome to Become a Level 4 Coach | Lindsay Andrew
In this episode of "Behind the Knowledge," Lindsay Andrew reveals her battle with imposter syndrome and the strength it took to rise as a Level 4 Coach. Hosts Pat Barber and Todd Occhiuto dig deep into her emotional journey, highlighting the moments that shaped her into the coach she is today. This conversation is a powerful reminder that even the most self-assured coaches once faced doubts—and found the courage to keep going.
---
LEVEL UP YOUR COACHING INSIDE THE KNOWLEDGE PRO
https://www.besthouroftheirday.com/theknowledge
--
FREE WORLD-CLASS COACH EVALUATION
https://www.besthouroftheirday.com/world-class-coach-evaluation
--
0:00 - Introduction to the Episode
0:13 - Meet the Hosts: Pat Barber and Todd Occhiuto
0:44 - Welcoming Lindsay Andrew
1:10 - Lindsay's Early Coaching Days
2:06 - The Moment Lindsay Met Pat
3:00 - Social Media and Growth in Coaching
5:22 - Lindsay's Coaching Journey Begins
7:03 - Transitioning from Nightlife to Coaching
10:21 - Building a Career as a Coach
12:16 - Challenges and Lessons Learned
14:44 - Lindsay's Development as a Coach
18:00 - The Importance of Reps and Experience
21:22 - Building Connections as a Coach
26:26 - Learning to Set Boundaries
32:02 - Mentorship and Development
36:06 - Memorable Coaching Experiences
41:33 - Overcoming Imposter Syndrome
44:08 - Realizing Her Worth as a Coach
47:02 - Lindsay’s Future Plans
48:03 - Episode Outro and Upcoming Content

Sep 7, 2024 • 60min
739. Why Most Gym Owners Fail Without a Growth Mindset | CrossFit Rohkeus
In this episode of the "Best Hour of Their Day" podcast, Nick and Casey Seiske, owners of CrossFit Rohkeus, share how mindset coaching and business mentorship transformed their gym and personal lives. They discuss how reconnecting with family, improving gym operations, and embracing personal growth have strengthened their relationship as business partners and a married couple.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches
https://www.besthouroftheirday.com/affiliate-tools
--
0:00 - Introduction
0:44 - Nick and Casey Seiske - CrossFit Rohkeus
2:01 - Nick’s Mindset Transformation Journey
3:42 - Casey Observes Positive Changes in Nick
5:03 - Joel Cochran's Mindset Coaching Impact
7:00 - Empowerment Through Mindset Shift
8:09 - How Mindset Affects Personal and Business Growth
10:02 - Coaching Improvements and Business Strategies
26:01 - Hiring and Developing a Strong Coaching Team
42:33 - Balancing Business Operations and Personal Life
49:20 - Implementing Nutrition and Financial Strategies
57:13 - Final Reflections on Growth and Happiness

Sep 4, 2024 • 45min
738. How Software Can Grow Your CrossFit Gym (and Boost Retention) | PushPress
Nick and Barry from PushPress discuss how gyms can properly use software to deliver unreasonable hospitality, create exceptional member experiences, and boost retention. They share strategies for leveraging technology effectively, from automating tasks to using AI, and introduce new tools like the Committed Club to enhance member engagement and streamline operations.
--
FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
--
Unlock the Power of Your Fitness Business with PushPress
https://www.pushpress.com/
--
0:00 - Introduction and Hosts Introduction
0:36 - Meet Nick and Barry from PushPress
1:23 - The Power of Customer Service in Gyms
2:07 - What is "Unreasonable Hospitality"?
4:44 - Scaling Memorable Customer Experiences
6:45 - Using AI to Streamline Gym Operations
10:34 - Enhancing Customer Experience Virtually
13:06 - Effective AI Strategies for Gym Owners
19:01 - Turning Gym Data into Actionable Insights
24:22 - Proactive Strategies for Gym Management
26:02 - New Tools from PushPress: Committed Club
32:23 - Automating and Personalizing Member Engagement
35:02 - Addressing Customer Service Challenges
39:06 - The Future of Gym Management Software
43:31 - Why Affiliates Should Consider PushPress