Best Hour of Their Day | Podcast
740. CrossFit's Future & What Affiliates Need to Know | Austin Malleolo
In this episode, Austin Malleolo offers an inside look at the future of CrossFit, revealing key updates and strategies from CrossFit HQ. From new growth initiatives and brand protection to affiliate support and real estate partnerships, this episode dives deep into what’s next for the CrossFit community.
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FREE TOOLS and resources for CrossFit Affiliate Owners and Coaches.
https://www.besthouroftheirday.com/affiliate-tools
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0:00 - Introduction
0:37 - Welcoming Austin Malleolo
3:12 - State of CrossFit Affiliates at the 2024 Games
3:43 - Discussing the Affiliate Price Increase
5:02 - CrossFit’s Strategy for Affiliate Support and Growth
5:26 - Protection of the CrossFit Brand and IP Theft
10:12 - Growth of the CrossFit Brand: SEO and Marketing Strategies
13:34 - Results from the New SEO Strategy: A 40% Increase in Leads
15:29 - Plans for Local Ad Support for Affiliates
18:06 - Marketing Toolkit and New Resources for Affiliates
22:00 - Real Estate Partnerships to Support Affiliates
27:01 - Improving Affiliate Communication and Engagement
29:03 - Rethinking the Affiliate Life Cycle and Role Designation
35:29 - Feedback on Affiliate Communication Strategies
40:14 - Austin Malleolo on Personal Fitness and Sustainable Training
42:02 - Advice for Coaches on Programming and Member Engagement
44:50 - Encouraging Gym Community Engagement and Retention Strategies
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