Masters of Scale

Katy Milkman, a behavioral scientist and bestselling author, shares her insights on the art of making effective changes. She discusses the concept of 'fresh starts' and how they can be leveraged for growth in personal and professional realms. Katy introduces 'temptation bundling' to overcome procrastination and offers science-backed strategies to enhance New Year's resolutions. She also emphasizes the power of 'micro wins' in organizational change and the importance of accountability and incentives in achieving lasting behavioral change.

Peter McGuinness, CEO of Impossible Foods and a leader in plant-based innovation, shares his insights on revamping the industry. He discusses the failures of the plant-based market and the need for evolved marketing strategies that focus more on taste than on climate claims. McGuinness highlights collaboration over competition, especially in partnerships with brands like Starbucks and Burger King. He also reflects on lessons learned from Chobani, emphasizing how understanding consumer preferences is crucial for growth in the plant-based landscape.

Fawn Weaver, the founder of Uncle Nearest Premium Whiskey, shares her inspiring journey of building a billion-dollar bourbon brand while honoring the legacy of Nearest Green. She discusses overcoming industry challenges and the importance of grassroots strategies. Fawn explores the emotional ups and downs of entrepreneurship, emphasizing community support and company culture. She also highlights how a newspaper photo ignited her passion for this forgotten story, showcasing the power of resilience and storytelling in the spirits industry.

Erika Ayers Badan, former CEO of Barstool Sports and current CEO of Food52, shares her journey through the chaotic media landscape to a more refined culinary world. She highlights the stark differences in community building between the two brands, emphasizing authenticity and engagement. Badan discusses the intense pressure of leadership at Barstool, likening it to a daily heart attack, and underscores the importance of decisiveness, notably the power of saying 'no' to foster clarity and innovation in a rapidly changing marketplace.

In this engaging conversation, Hasbro CEO Chris Cocks, a lifelong Dungeons & Dragons enthusiast, joins Reid Hoffman to explore entrepreneurial insights drawn from the beloved game. They discuss how D&D nurtures creativity and collaboration essential for business success. The duo highlights the game's rich history and cultural significance, its evolution into a billion-dollar franchise, and the integration of technology, including AI, to enhance gameplay. Their insights reveal how D&D principles can inform effective leadership and teamwork in the business world.

Discover the transformative power of AI in music and the legal challenges it faces. Explore innovative marketing strategies that cut through the noise in a crowded marketplace. Delve into the evolving creator economy, showcasing how direct engagement reshapes audience connections. Learn valuable leadership lessons emphasizing adaptability and the importance of brand storytelling. Uncover Airbnb's shift from accommodations to immersive experiences and the essential role of company culture in growth. Each insight paves the way for navigating future challenges.

In this discussion, Amy Webb, founder and CEO of the Future Today Institute, sheds light on the coming technology supercycle that will reshape industries. She emphasizes the crucial role of strategic foresight in business decision-making. Webb explores how converging technologies like AI and biotech will drive productivity and sustainability. She also highlights the intersection of technology and personal performance through sensor tech's impact on fitness. Lastly, she addresses the challenges of communicating complex ideas to leaders resistant to change.

Rose Wang, COO of Bluesky, a groundbreaking decentralized social media platform, discusses the surge of users seeking alternatives to traditional platforms. With a focus on authentic connections and data privacy, she highlights Bluesky's unique features like chronological feeds that empower users. Wang explains the innovative 'stackable moderation' system, allowing users to manage content actively. She also addresses the challenges of rapid growth, the importance of a subscription model, and how Bluesky prioritizes user consent in a landscape dominated by data use.

Lauren Wang, founder of The Flex Company, is revolutionizing menstrual care with her innovative menstrual disc and cups. She shares her personal journey fueled by health challenges and a desire to disrupt traditional products. Lauren discusses the obstacles of scaling her unique product and emphasizes the importance of authentic marketing in building community. With recent studies linking toxins to popular brands, she highlights the market potential for healthier alternatives. Her commitment to breaking taboos and engaging consumers is inspiring!

In this enlightening conversation, Alex Oshmyansky, CEO and co-founder of Cost Plus Drugs, shares his journey from a young immigrant to a transformative force in the pharmaceutical industry. He discusses how the company is breaking down traditional drug pricing barriers with transparency and technology, revolutionizing access to medications. Oshmyansky also touches on his experiences transitioning from medicine to entrepreneurship, patience as a superpower, and the strategic partnerships that turned competitors into allies, all while advocating for affordable healthcare.