Masters of Scale The New York Times ‘will not be cowed’, with CEO Meredith Kopit Levien
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Oct 21, 2025 Meredith Kopit Levien, President and CEO of The New York Times, discusses the resilience of independent journalism amidst challenges from tech giants and political pressures. She explores how lifestyle offerings, like games and recipes, complement core journalism and strengthen the business model. Meredith argues that credible reporting is essential not only ethically but also economically. Additionally, she addresses the complex role of AI, balancing its risks with opportunities to enhance journalism while fighting for fair compensation from tech companies.
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News Plus Lifestyle Drives Scale
- The Times pairs rigorous news journalism with scaleable lifestyle products to be essential to curious people everywhere.
- This combination creates interconnected experiences that attract tens of millions and strengthen the brand's value.
Core Journalism Funds Everything
- Hard-hitting journalism is both the most societally valuable and the most economically value-creating activity for The Times.
- Audience drawn to core reporting powers credibility and funds expansion into games, sports, and lifestyle products.
Build Habit-Forming Lifestyle Products
- Invest in high-quality lifestyle products that form daily habits to grow revenue and support journalism.
- Build products so valuable people seek them by name and make room for them in their lives.