Get Yourself Optimized®

Do you feel like you have a secret identity? Maybe we all have a superman or woman inside us waiting for the right moment to leap out and save the day. My guest for this episode, Dr. Chris Zaino, certainly believes that. He's the creator of the "I Am Hero" movement where he helps people shed their complacency and tap their inner superhero to win heroic victories in their lives. Dr. Zaino is also a speaker, entrepreneur, author, and former Mr. America and Mr. Universe. In his late twenties, he became a hero himself when he defied a terminal disease, which inspired him to get his doctorate and found a wellness clinic that would expand worldwide to help thousands of patients. If you're interested in changing your mindset, looking after your long-term health, or unleashing your inner hero, stick around for some hero-sized insights from Dr. Zaino.

If you own a business or are thinking of starting one, then you're going to want to hear what my guest in this episode has to say. John Warrillow is the author of Built to Sell and of The Automatic Customer. He's the founder of the Value Builder System which has helped thousands of business owners drastically increased the value of their companies. John is also the host of Built to Sell Radio and he's a general expert in all things business and finance. How can you make your business more valuable, and how do you set things up to ensure that you can make a smooth exit if and when you decide to sell? We'll be talking about these topics and more including valuations, earn-outs, company structures, investment, and plenty of other good stuff to make your business better. Stick around because this episode might just make you a lot of money.

It's easy to let others define what success, happiness, and value look like for us. When we try to live our lives using a framework that doesn't resonate authentically with who we are, it will only lead to disappointment. My guest for this episode is an expert in personal transformation and communication. She has helped thousands of people from Russia to Ghana move towards success, leadership, and mastery, and redefine their lives around their own personal vision. Bettie Spruill is a certified Master NLP practitioner, entrepreneur, coach, and consultant, whose clients have included Northwest Airlines, United Airlines, the Harlem Globe Trotters and Honeywell. She's someone who has thought deeply about the human condition and how to help others solve the major problems in their lives. She's also an award-winning educator and someone who believes in giving back. Whether you want to be a more successful leader or simply want to live a more fulfilling life, stick around. You might be about to hear something that changes your life forever.

My guest for this episode is one of the best-kept secrets in Hollywood, someone many famous athletes, celebrities and executives would rather you didn't know about. Dr. Matea is a doctor who's trained in both Western medicine and natural therapies. She's also a musician and vocalist, and the Founder of a line of aromatherapy products. Dr. Matea's work taps into both science and spirituality, allowing her to provide a more holistic approach to healing, enhancing or maintaining her patients' health. Her specialties include IV vitamin therapy, nutritional supplements, custom herbal medicines and meal plans. She often develops innovative treatments for conditions that have responded poorly to conventional remedies. If you're someone who's serious about your health and general well-being, then the advice you're about to hear will be invaluable.

Do you want to be a better leader? Then it's time you join the theater. My guest for this episode number 170 is Scott Eck, Founder and CEO of Leadership Masters. A company that creates leadership theater experiences for Fortune 100 clients such as Coca-Cola, 3M, Boeing, State Farm and Lockheed Martin. You may be wondering what theater has to do with leadership. It's all based on an idea called sociodrama, developed by a student of Freud's years ago. By roleplaying key figures in high stakes situations such as the British government during World War II or the African National Congress during the trial of Nelson Mandela, Scott is able to completely immerse the students in extraordinary circumstances to help them understand the actions and behaviors of great leaders firsthand. Learning in this way can affect deep personal change and develop leadership and communication skills in a way that's not possible in more conventional approaches to education. I got to know Scott at one of Doug Allen's masterminds where we both were speakers. If the name Doug Allen is familiar to you, it may be because he was also a guest on my other podcast, Marketing Speak. I have to say, if you aren't listening to Marketing Speak, you are missing out on a free university-level education in marketing. It is fantastic and yes, I'm biased. Prepare as Scott reveals some profound insights into behavior change, education and leadership. In the process, I bet you're going to learn how to facilitate true innovation in your organization.

The food we eat has a profound impact on our bodies at the cellular level. In the long term, it can even lead to a serious illness and disease. Some of these illnesses may even be caused by the acidity of our highly processed diets. Your blood provides important clues to understanding what's going on inside your body, specifically, through live blood microscopy. My guest for this episode is Mary Beth Kauffman Mittleman. She happens to be an expert in live blood microscopy. Mary Beth has helped thousands reevaluate the way they eat, live and even think through testing, counseling, and promoting an alkaline lifestyle. If you think you can be healthier and more vital than you are now, stick around and learn some valuable tips on how to cleanse your cellular environment and rebalance your body.

Imagine the euphoria of learning that an investor is willing to bet $20 million on your company. Then imagine the stress that sets in after you realize what you just signed up for. After all, that investor is expecting you to quadruple their money. My guest on this episode has been there. He not only lived to tell the tale, he wrote a book about it. Rand Fishkin is the author of Lost and Founder which charts the rise of his multi-million dollar company Moz and his rocky dealings with venture capitalists along the way. Rand all is my co-author on The Art of SEO which is considered to be the Bible on search engine optimization. Back in 2009, that book put me on the map and I'm forever grateful for our collaboration. If you've ever considered growing your business or courting investors, stick around. You're about to learn some valuable advice and uncomfortable truths you won't get from anywhere else.

Would you say you have a great memory or just a so-so memory? Would you like to improve it? Everybody could improve their memory and there are some pretty straightforward tools, tips, and techniques that will help you to improve your memory. You're going to learn all about it in this episode from one of the world's experts on memory and learning, Jonathan Levi. Jonathan is our guest and he's the author of the bestselling book, Become a SuperLearner. He's a serial entrepreneur, published author and life hacker. He's one of the top performing instructors on Udemy, which is an online learning platform. He's hosted the award-winning Becoming SuperHuman Podcast. Jonathan's media products have been enjoyed by over 150,000 people in 203 countries and territories.

Two books have had a profound impact on my life: Rich Dad Poor Dad and Outwitting the Devil. There are more than that, but these two are particularly pertinent to this episode. The authors of these two books, Robert Kiyosaki and Napoleon Hill respectively, have become household names but someone else had a hand in both books and she doesn't get the limelight. Her name is Sharon Lechter and she's our guest in this episode number 165. Sharon is an entrepreneur, author, philanthropist, international speaker and licensed CPA. She's regarded as a global expert on financial literacy. She served as a national spokeswoman and presidential advisor on the topic. She co-authored Rich Dad Poor Dad with Robert Kiyosaki and edited Napoleon Hill's Outwitting the Devil, which incidentally sat for 70 years without getting published. Both books have been pivotal in my life and you're about to learn why.

Therapy is about understanding yourself and changing behaviors, but Marisa Peer, world-renowned speaker, Rapid Transformational Therapy trainer, and bestselling author, is a great believer that you can't change what you don't understand. We live in a fast world and people are no longer willing to go and spend a year talking about a symptom when they can use the technique that can show them the cause of the symptom and removing it. Marisa says her therapy and most hypnotherapies is about finding out why you do something and simultaneously stopping it, whereas conventional therapies really just talk about it for a long time with the idea that they might find out why you do it and they might stop it, but they might not. Marisa says people are saying your mind's job is to make you happy. Unfortunately, it isn't. Your mind's job is to keep you alive, and so the only way your mind can work out what's going on with you is by the way you talk to yourself. The way we think and feel about anything is down to two things - the pictures we make in our head and the words we say to ourselves. If you can just take control of the words, then the pictures tend to follow.