145. Outsource Like a Boss with Trivinia Barber

[02:06] - Trivinia talks us through the journey that brought her to where she is today, as the CEO of Priority VA.

[04:32] - One of the things that Trivinia often tells people is that they can outsource outcomes instead of tasks.

[08:13] - Trivinia shares her thoughts on how to communicate more effectively with your team.

[10:07] - What does Trivinia delegate, and what does she choose to keep for herself?

[13:42] - Trivinia talks about some of the things that her assistant Kim does for her, and talks about some of the traits of a good assistant.

[15:43] - Compensation is made up of more than just a paycheck, Trivinia points out.

[18:33] - Does Trivinia give her assistant, Kim, a financial stake in the business?

[20:36] - We hear whether Trivinia’s team has a structure for the content they should create, or whether they have complete freedom as long as it fits her message and her voice.

[24:09] - Stephan talks about the evolution of creating a structure or content calendar.

[26:28] - Trivinia asks Stephan a question: does it make him nervous not to know what his blog posts are about?

[29:09] - Once she has a content calendar, how does Trivinia take this to the next level and create videos?

[32:17] - For a long time, Amy Porterfield wouldn’t let go of Trivinia as her VA. Trivinia talks about how she handled this situation.

[36:48] - Trivinia talks about how she creates checklists and standard operating procedures within her organization for all the VAs working with other clients.

[40:33] - We hear more about the roles of different people in creating and executing a checklist.

[42:01] - Stephan talks more about the process of getting stuff out of one’s head and into external structures.

[47:28] - Has Trivinia tried non-dominant-hand writing to access additional creativity?

[52:51] - Trivinia talks about whether the videos she creates for her team are also visible to clients, or only used internally.

[53:55] - Stephan talks to Trivinia about one more area of focus: email.

[60:17] - How could an interested listener take the next steps to work with Trivinia’s team?