

Search with Candour
Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour is the perfect way to kickstart your working week!
https://withcandour.co.uk/podcast
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour is the perfect way to kickstart your working week!
https://withcandour.co.uk/podcast
Episodes
Mentioned books

Jan 8, 2024 • 1h 2min
What is enterprise SEO? with Matt Hepburn
In this episode, Matt Hepburn joins Jack Chambers-Ward to discuss enterprise SEO.
What is enterprise SEO?
How is enterprise SEO different?
Are SEOs invited to help brain storm on content topics?
What is content syndication?
How can multiple business lines adversely affect SEO when they are targeting the same topics?
How can enterprise businesses stumble with their implementation
How can organic traffic conversion help enterprise businesses?
Sponsors:
AlsoAsked - https://alsoasked.com/
Core Updates - https://coreupdates.com/
Watch this episode on YouTube:
https://www.youtube.com/@candouragency
Follow Matt:
LinkedIn - https://www.linkedin.com/in/matthepburnnj/
EMJ SEO Podcast - https://emjpodcast.com/
Offer Fuel - https://offerfuel.io/
Follow Jack:
LinkedIn - https://www.linkedin.com/in/jlwchambers/Twitter - https://twitter.com/JLWChambers

Jan 1, 2024 • 1h 22min
How emotional intelligence can help you in your career with Petra Kis-Herczegh
In the final episode of season 2, Jack is joined by Petra Kis-Herczegh to discuss emotional intelligence and how it can help you in your career. Topics include:
What is emotional intelligence?
The types of emotional intelligence
How can emotions hold us back?
What can we do to improve our self reflection?
What are the biggest challenges SEOs face?
Subscribe to us on YouTube
Check out our newsletter that will launch in January: https://coreupdates.com/

Dec 25, 2023 • 38min
How good were our 2023 SEO predictions? with Mark Williams-Cook
Mark and Jack are back together for the final episode of 2023!
Watch this episode on YouTube
The dynamic duo discuss:
SISTRIX's major updates and improvements during 2023
How well did their predictions about 2023 go?
How many Google updates were there in 2023?
What do these updates tell us what to expect in 2024?
For more episodes and show notes, go to search.withcandour.co.uk.

Dec 18, 2023 • 1h 16min
2023 in SEO and 2024 SEO predictions with Crystal Carter, Arnout Hellemans and Bibi The Link Builder
Crystal Carter, Arnout Hellemans, and Bibi The Link Builder discuss the best uses of ChatGPT and AI, Bing AI's emergence, E-E-A-T, the future of UGC on SERPs, challenges of AI detectors, improving user experience with sections and indexes, and predictions for Google updates in 2024.

Dec 11, 2023 • 1h 15min
SEO Mythbusters with Morgan Petrov
A mythbusting duo of Jack Chambers-Ward & Morgan Petrov embark on a podcast adventure full of rants and hot takes to bust SEO myths.
These SEO myths include:
Page speed is everything
Disavowing backlinks
Anchor text ratios
Google Sandbox
Bounce rate as a ranking factor
And much more!
Check out the links and show notes at search.withcandour.co.uk.
Don't forget to subscribe/follow the podcast to never miss an episode.
If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.

Dec 4, 2023 • 38min
Google trial summary and Google Notes failure with Mark Williams-Cook
Watch this episode on YouTube
Mark Williams-Cook & Jack Chambers-Ward reunite once again to discuss the latest SEO news including:
SISTRIX's new newsletter by Jono Alderson
Google's anti-trust trial so far by AJ Kohn
Google tests Notes and Follow features on SERPs (with mixed results)
New discussionforum and profilepage markup
Don't forget to subscribe/follow the podcast to never miss an episode.
If you enjoyed this podcast, please review us on Spotify and Apple Podcasts.

Nov 27, 2023 • 48min
Why you should care about INP with Seb Atkinson
Seb Atkinson makes his triumphant return to the podcast (originally appearing on Season 1 Episode 51 in March 2020) and joins Jack Chambers-Ward to discuss Interaction to Next Paint (INP).
What is INP?
How is it different to first input delay?
What's a good INP score?
How do we measure INP?
What factors contribute to INP?
How to get stakeholder buy-in
Google's INP announcement
For full show notes, go to search.withcandour.co.uk.

Nov 20, 2023 • 50min
The Dating MBA: When Love Meets Metrics with Lidia Infante
Lidia Infante joins Jack Chambers-Ward for the most innuendo-filled episode of Search With Candour ever.
Lidia takes Jack through her dating life and how it helped her understand customer journeys and optimisation.
Understanding the Sales Pipeline: From leads (MQLs, SQLs) to opportunities and closed deals.
Choosing a North Star: The guiding metric that shapes your strategy.
Iterative Goal-Driven Optimisation: Experimenting with your strategy to impact your north star.
Lead Qualification: Identifying and pursuing the right opportunities, be it in love or business.
Red/Blue Ocean Strategy: Standing out in a crowded market (or dating pool).
How to use these concepts to grow in your career.

Nov 13, 2023 • 40min
Google helpful content and shift away from traditional SEO with Daniel Foley Carter
Daniel Foley Carter discusses Google's shift towards helpful content, the evolution of SEO practices from keyword stuffing to user-centric approaches, and the importance of user engagement over traditional SEO tactics. The podcast also touches on Google's use of AI in indexing, the significance of creating valuable content, and the promotion of user-centric content for SEO success.

Nov 6, 2023 • 39min
BERT vs ERNIE and Google Discover desktop
Watch this episode on YouTube
Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including:
SISTRIX analysis of Google update fallout
BERT vs ERNIE = Google vs Baidu
Google Discover being tested on desktop devices
Are LinkedIn's AI-generated articles actually helpful?
Full show notes and links available on search.withcandour.co.uk.