

Search with Candour - SEO podcast
Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour the perfect way to kickstart your working week!
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour the perfect way to kickstart your working week!
Episodes
Mentioned books

Nov 13, 2023 • 40min
Google helpful content and shift away from traditional SEO with Daniel Foley Carter
Daniel Foley Carter discusses Google's shift towards helpful content, the evolution of SEO practices from keyword stuffing to user-centric approaches, and the importance of user engagement over traditional SEO tactics. The podcast also touches on Google's use of AI in indexing, the significance of creating valuable content, and the promotion of user-centric content for SEO success.

Nov 6, 2023 • 39min
BERT vs ERNIE and Google Discover desktop
Watch this episode on YouTube
Jack Chambers-Ward and Mark Williams-Cook are back once again to discuss the latest SEO news including:
SISTRIX analysis of Google update fallout
BERT vs ERNIE = Google vs Baidu
Google Discover being tested on desktop devices
Are LinkedIn's AI-generated articles actually helpful?
Full show notes and links available on search.withcandour.co.uk.

Oct 30, 2023 • 1h 3min
2023 Halloween Spooktacular with Myriam Jessier & Stephanie Walter
It's that time of year once again where Myriam Jessier & Stephanie Walter join Jack Chambers-Ward for the Halloween Spooktacular!
This year, the terrifying trio discuss the scariest, most nightmarish FAQs they've ever encountered.
Bad FAQs:
https://esta.cbp.dhs.gov/faq
https://sandralmuller.com/why-faqs-provide-a-poor-user-experience/
Good FAQs and guides:
https://mcphee.com/pages/faqs
https://ricketyroo.com/blog/how-to-write-faqs/
Sponsored by SISTRIX - Sign up for TrendWatch - https://www.sistrix.com/trends/
For full links and show notes, go to search.withcandour.co.uk.

Oct 23, 2023 • 57min
How to play Google's PPC game with Ashwin Balakrishnan
Ashwin Balakrishnan, Head of Marketing at Optmyzr, joins Jack Chambers-Ward to discuss why resisting Google will end in failure for PPC teams.
Topics include:
How to structure campaigns
Data inputs and outputs
Fallout from Google's anti-trust trial
Auction manipulation
How to use AI & machine learning in PPC
Oh and...Baldur's Gate 3! Because they love it and can't stop playing it.

Oct 16, 2023 • 43min
The state of schema in 2023 with Dave Ojeda
The Master of Markup, Dave Ojeda, joins to discuss the importance of schema in 2023, the relevance of schema outside of rich results, and the best tools for creating and implementing schema.

Oct 9, 2023 • 1h 3min
How to think like an SEO Product Manager with Adam Gent
Adam Gent from The SEO Sprint joins Jack Chambers-Ward this week to discuss how to think like an SEO product manager.
What is an SEO PM?
What can other SEOs learn from PMs?
What skills are essential for being an SEO PM?
For full show notes, please go to search.withcandour.co.uk.

Oct 2, 2023 • 36min
Helpful content update fallout and do links still matter in 2023?
The duo of Jack Chambers-Ward & Mark Williams-Cook reunite once again to bring you the latest SEO news, updates and hot takes including:
September 2023 helpful content update
SISTRIX's analysis of the HCU fallout
"Links are no longer a top 3 ranking factor" - Gary Illyes from Google
For full show notes please go to search.withcandour.co.uk.

Sep 25, 2023 • 39min
Managing your energy levels with The SEO Mindset
Sarah and Tazmin from The SEO Mindset podcast join Jack to recap their live podcast from BrightonSEO.
The trio gives some tips and advice about managing your energy levels at conferences and life in general.
Sign up for updates from Search With Candour and The SEO Mindset here.
For the full show notes and transcript, go to search.withcandour.co.uk.

Sep 18, 2023 • 21min
BrightonSEO September 2023 Special
It's that time of year when Jack runs around the world's biggest SEO conference and asks questions to some of the industry's best and brightest.
This time, guests include:
Matt Kohli
Gemma Houghton - International Search Summit
Alizée Baudez
Kyle Rushton McGregor
Sarah McDowell
Check out the Neurodivergents in SEO community here.
For the full show notes and transcript, check search.withcandour.co.uk.

Sep 11, 2023 • 52min
Do you need to know code if you have a CMS with Jess Joyce
On this week's episode, Jess Joyce joins Jack Chambers-Ward to discuss coding and CMSes.
Do you need a CMS to build a website?
Which CMS gives you the most flexibility when it comes to coding?
What CMSes should you avoid?
What are the essential coding languages you should know to build a website in 2023?
And much more!
For full show notes & transcript, go to search.withcandour.co.uk.