Sponsors:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.⁠

⁠This week's episode is also sponsored by AlsoAsked - the best way to access People Also Ask data at scale.⁠

Show notes:

Jack and Mark reunite in the Candour studio to discuss the important search marketing news from April 2024.

Everything from Microsoft's answer to Google Discover, Brave Search's new AI-powered search experience and Google's answer to the recent site reputation abuse (AKA parasite SEO).

Time stamps:

00:00:00 - Intro

00:00:57 - Sponsor: Wix Studio

00:02:38 - Sponsor: AlsoAsked

00:04:24 - Microsoft Start releases its AI policy

00:16:39 - Brave Search launches Answer With AI

00:33:34 - Site reputation abuse

00:44:21 - Outro

Resources:

• Microsoft Start's AI policy: https://www.linkedin.com/posts/glenngabe_microsoft-ai-seo-activity-7181640732221288449-dnxp/
• Brave Search's Answer With AI https://brave.com/blog/answer-with-ai/
• Google documentation on site reputation abuse: https://developers.google.com/search/docs/essentials/spam-policies#:~:text=Site%20reputation%20abuse%20is%20when,first%2Dparty%20site's%20ranking%20signals
• Google will use both manual actions and algorithmic updates to tackle site reputation abuse: https://www.seroundtable.com/google-site-reputation-abuse-spam-37231.html
• Forbes blocks its coupon directory: https://www.seroundtable.com/forbes-coupon-directory-google-block-37269.html