Confirmation bias in search with Sarah Presch

Sponsor:

⁠This week's podcast is sponsored by Wix Studio - the web platform built for agencies and enterprises.

Sarah Presch, Digital Marketing Director at Dragon Metrics, returns to the podcast to discuss the social psychology behind how we search.

• What are cognitive biases?
• Social identity theory
• What is confirmation bias?
• Can misinformation online make a big impact?
• Google’s role in the spread of misinformation
• Contradicting search results depending on the search term
• Is this also true in other languages?
• What can we do to combat misinformation and confirmation bias?

Follow Sarah:

• Twitter: https://twitter.com/sarah_presch 
• LinkedIn: https://www.linkedin.com/in/sarah-pokorna/ 
• Website: https://www.sarahpresch.com/

Links/resources:

• Sarah's article: https://www.dragonmetrics.com/confirmation-bias/
• An excellent companion piece by Jamie Indigo: https://www.searchenginejournal.com/digital-disinformation-fight-manipulation-seo-industry/380344/
• Sarah's previous appearance on Search With Candour: https://withcandour.co.uk/blog/the-importance-of-cultural-understanding-in-seo-with-sarah-presch