Search with Candour - SEO podcast

In this episode, you will hear Mark Williams-Cook joined by Dixon Jones, CEO of Links and Majestic Brand Ambassador to discuss: - Google's approach to NLP and entity identification - The role of entity-based SEO vs keyword-based SEO - Creating content briefs based on entities and competitor mapping - Automated internal linking at scale with Javascript - How the InLinks platform works You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The big "match changes" that are happening to all Google Ads accounts - How the Google Ads algorithm has been slowly changing - What you can do to effectively manage accounts with these changes - Future predictions for Google Ads - Core Web Vitals report delays in Google Search Console You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Rob Lewis who will be discussing: - The iOS14 update which now covers user privacy and what impact this might have - Deep dive into how ATT may affect website publishers and advertisers - Google's new passage ranking going live and what to expect You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook discussing site monitoring with Little Warden founder Dom Hodgson. Together, they'll cover: - The importance and use cases of site monitoring - The history of Little Warden and Dom's other wild projects for charity - How companies like Google and Microsoft have dropped the ball with monitoring - Why prevention rather than cure gives the best return - Use cases for web developers, digital marketers, and agencies You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook reviewing an SEO audit and call he received suggesting that AlsoAsked.com needed toxic link removal and should host hidden content to link to other websites.  This episode is intended to show that these low-quality SEO scams are persistent in the industry and businesses should be careful in vetting both the companies and data agencies are providing. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook discussing brand SERPs and Knowledge Panels with SEO expert Jason Barnard, CEO and Founder of Kalicube. Together, they'll cover: - Why are brand SERPs so important? - Does people searching for your brand help your rankings? - Are links less important now Google is paying attention to brand? - Is the Knowledge Graph the future of SEO? - How do you get a Knowledge Panel for yourself? - Why does Google think Jason's a musician and not an SEO? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Selling in YouTube: The new experimental feature that looks to bring product sales into YouTube videos. Crawl anomalies: Improvements in Google Search Console coverage reports, including the removal of crawl anomalies. News performance reports: New reports inside GSC and differentiating between news filters and news performance reports. You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: AlsoAsked Beta: The new version of AlsoAsked that is going live this week and new features to expect. Google Question Hub: How to find true gaps in longtail keyword research Search sundry: Google Ads data exclusion updates, ranking shifts and Majestic link graphs Listener Q&A: Your questions on 404s, links on page and conspiracies, answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, Mark Williams-Cook is joined by: Judith Lewis: Founder of Decabbit Consultancy Chris Green: Head of Marketing Innovation at Footprint Digita Kristina Azarenko: Founder of Marketing Syrup They'll be discussing what we've seen in SEO during 2020 and what they think will be important for 2021 onward, including Core Web Vitals, AI, and good old-fashioned fundamentals! You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: December Broad Core Update: The facts of the update so far and some interesting EU guidance that may compel search engines to be more transparent about such updates Brands in PAAs: Insight into how some brands are being negatively impacted by PAA questions in SERPs Listener Q&A: Your questions on titles and h1s, search intent, and migrations answered! You can get the full transcription and links to resources at https://search.withcandour.co.uk