Episode 121: 301s, site operators, CTR tests and Smart Bidding updates

In this episode, you will hear Mark Williams-Cook talking about:

301 redirects: How specific advice from Google can help you optimise site redirect speed

Site operators: More documentation from Google highlighting the limitations of site operators

CTR tests: SearchPilot shows how logical changes sometimes result in negative results

Smart Bidding updates: Google Ads Smart Bidding rolls out changes to bid strategies.

You can get the full transcription and links to resources at https://search.withcandour.co.uk