

Search with Candour - SEO podcast
Candour
Every Monday, Jack Chambers-Ward has in-depth conversations with SEO experts from around the world.
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour the perfect way to kickstart your working week!
Covering topics from attribution in GA4 to networking tips for introverts and everything in between.
Search With Candour the perfect way to kickstart your working week!
Episodes
Mentioned books

Dec 7, 2020 • 39min
Episode 90: December Core Update, crawl stats and budgets and Core Vital FAQs
In this episode, you will hear Mark Williams-Cook talking about:
December Broad Core Update: This week Google announced a broad core update for December 2020
Crawl stats and budgets: Google give Search Console a new crawl stats report and more advice on managing crawl budget has been published
Web Core Vital FAQs: Google has offered more specifics on how Web Core Vitals will work in context to ranking
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Nov 30, 2020 • 45min
Episode 89: Google Analytics 4 (GA4) with Simo Ahava and Krista Seiden
In this episode, you will hear Mark Williams-Cook talking to Simo Ahava and Krista Seiden about GA4 and answering community questions, including:
- What are the best new features in GA4?
- How does GA4 handle cookieless users?
- How is GA4 using AI to help marketers?
- What are some alternatives to GA4?
- Why is GA4 more "user-centric"?
- How is the new event model different?
- Will we still be able to get the same segmentation insight?
- Will users be forced onto GA4 eventually?
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Nov 23, 2020 • 53min
Episode 88: Wix SEO with Mordy Oberstein
In this episode, you will hear Mark Williams-Cook talking about the Wix platform with SEO community liaison Mordy Oberstein
- Why does Wix have a bad reputation within the SEO community?
- What problems has Wix have and does it have with SEO?
- What kind of priority is SEO for Wix?
- Is it possible for a generic platform to compete, performance-wise?
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Nov 16, 2020 • 35min
Episode 87: GMB review bugs, May 2021 page experience and Black Friday optimisation
In this episode, you will hear Mark Williams-Cook talking about:
GMB review bugs: A bug affecting the display of Google My Business reviews
May 2021 page experience: Google gives dates and more information on their page experience as a ranking factor
Black Friday optimisation: Sharing Luke Carthy's tips for optimising your e-commerce site for Black Friday
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Nov 9, 2020 • 49min
Episode 86: 2020 e-commerce SEO with Roman Sadowski
In this episode, you will hear Mark Williams-Cook talking to e-commerce SEO expert Roman Sadowski about what it takes to rank in 2020.
- What should your day-to-day look like running the SEO for a large e-commerce site?
- What are the important e-commerce ranking factors in 2020?
- How important are Google's coming e-commerce SERP changes?
- How can in-house SEO teams be the most effective?
- What is the advice for people new SEOs joining e-commerce brands?
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Nov 2, 2020 • 47min
Episode 85: All about Google's EAT, YMYL and patents with Lily Ray
In this episode, you will hear Mark Williams-Cook talking to SEO expert Lily Ray about Google EAT, patents, and specifics such as:
Does Google recognise individual authors and how important is this?
What is Google doing with speech recognition?
Is it possible to complete in YMYL niches with a new company?
Are links a big part of EAT?
And much more!
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Oct 26, 2020 • 31min
Episode 84: Mobile-only indexing, AI for alt tags and QRG updates
In this episode, you will hear Mark Williams-Cook talking about:
Mobile-only indexing: The difference between mobile-first and mobile-only indexing with Google's new deadline announced
Google Discover tips: Some new advice on ranking in Google Discover
AI for alt tags: Microsoft's new AI available to developers to automatically describe images
QRG updates: Google has updated their Quality Rater Guidelines in October
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Oct 12, 2020 • 32min
Episode 83: New Google features, suggest ads and passage indexing
In this episode, you will hear Mark Williams-Cook talking about:
New Google features: Discussion of the new features coming to Google as announced in SearchOn, including passage indexing, improved misspelling recognition, and improvements to visual search
Ads in Suggest: New ads appearing in Suggest results for Google Maps
Indexing issues: More workarounds to Google's current indexing issues
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Oct 12, 2020 • 33min
Episode 82: StreamEA, GPT-3, indexing bugs and search term reports
In this episode, you will hear Mark Williams-Cook talking about:
StreamEA: A new way to do on-page entity optimisation
GPT-3: Bots in the wild on Reddit and ranking spun content
Indexing bug: Affecting billions of pages
Search Terms report: A temporary Google Analytics workaround
You can get the full transcription and links to resources at https://search.withcandour.co.uk

Oct 5, 2020 • 25min
Episode 81: Indexing issues, merchant centre metrics and Google News Showcase
In this episode, you will hear Mark Williams-Cook talking about:
Indexing issues: Google still having problems with two concurrent indexing issues.
Merchant Centre metrics: New performance metrics coming for November
Google News Showcase: Google launches a completely new product for news
You can get the full transcription and links to resources at https://search.withcandour.co.uk