Search with Candour - SEO podcast

In this episode, you will hear Mark Williams-Cook talking about: Product review update: An overview of what is separating the winners from the losers Google policy changes: PPC changes for e-book publishers New Bing API: Discussing the new Bing API for URL updates Google Indexing issue reports: Google testing a new button to report indexing problems You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: Refinement SERPs: How this Google test can help you with your on-page SE Google product review update: Google's new refreshed algorithm for product reviews Page experience update: More than just Core Web Vitals You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Emily Brady talking all about local SEO in 2021, covering: - Ranking factors in map packs - Problems with spam in local SEO - How to make a great local SEO landing page - Schema and local SEO - How to benchmark your local SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Alex Holliman from Climbing Trees, taking a live LinkedIn SEO Q&A session taking questions on: - Getting a career in SEO - Duplicate content issues - Internationalisation - Buying links - No-click SERPs - Faceted navigation - Pagespeed on popular platforms such as Wix and Shopify You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Gianna Brachetti-Truskawa from Startdowns.de to discuss QA in technical SEO, including: - What is QA in SEO and why does it matter? - Tools and processes for QA in SEO - How technical translation and technical SEO are similar - How to build relationships with internal teams - Advice for those getting into technical SEO You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Sophie Brannon from Absolute Digital Media to discuss content mapping, including: - What is content mapping and why is it important? - What are the common mistakes made with content mapping and keyword research? - What tools are agencies using for keyword research and content mapping? - Has AI changed and will it change these processes? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Billie Geena from The SEO Works to discuss how to management expectations with SEO including: - What should you do when others are promising results? - Which metrics should be used and avoided for expectation management? - How can you manage expectations around zero-click results? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joins professional photographer Joe Lenton to talk about image SEO and photography. Together they'll cover: - Common image SEO mistakes - How certain niches in search are image-led - Alt tags are not just for SEO and the be-all and end-all of image SEO - Why stock images might be a false economy You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook joined by Daniel Foley Carter from Assertive to discuss learning SEO via social. Together they'll cover: - The dangers of learning SEO via social media posts - Common SEO myths and misconceptions that are repeated online - How business owners can educate themselves about SEO to make better hiring decisions - Can 'SEO tests' realistically be done by a single person? You can get the full transcription and links to resources at https://search.withcandour.co.uk

In this episode, you will hear Mark Williams-Cook talking about: The SEMrush IPO: Will they be changing subscription model? DevTools Local Overrides: Improve the performance optimisation feedback loop Rich snippets: Sitewide quality factors impacting site rich snippets Pagespeed insights: Updated to HTTP/2 Shopify hreflang: A new solution for Shopify's hreflang issues You can get the full transcription and links to resources at https://search.withcandour.co.uk