Episode 129: SEO A/B testing and how companies should think about SEO investments with Will Critchlow

In this episode, you will hear Mark Williams-Cook talking to Will Critchlow about:

SEO A/B testing: How A/B testing can work for big websites

Google's algorithm shift: Is a more machine-led approach making SEO harder and testing more important than ever?

Enterprise vs SMEs: Can SMEs actually do A/B testing and is it worth it?

Are we actually bad at SEO?: Why do so many experienced SEOs disagree on fundamentals

You can get the full transcription and links to resources at https://search.withcandour.co.uk