How to build an email list for free? Explore proven methods and boost your outreach. Follow our steps on how to build an email list for free. I am thrilled to welcome back to this episode of Sell With Authority the brilliant Hannah Roth. Hannah is our very own mad scientist and strategist here at Predictive ROI. She is no stranger to our community of rock-solid awesome agency owners and strategic consultants, as she consistently shares her expertise through various platforms like open-mic Q&As, 2-day Intensives, Teach & Do sessions, and our Facebook group. This marks Hannah’s fourth appearance on the Sell with Authority podcast, with her previous insightful contributions in Episodes 35, 48, and 54 — all of which I highly recommend adding to your must-listen list. What truly sets Hannah apart is her unwavering dedication to being relentlessly helpful in all her interactions with our audience, whether in-person or virtually. Every time she takes the stage, her curriculum is meticulously prepared with one overarching goal: to provide immense value to our community and right-fit clients. How to build an email list for free? Let me set the stage for what we explore. I can assure you that the issue and challenge Hannah helps us tackle today has likely hindered your results, or left you feeling like you’re trying to grow your business with one hand tied behind your back. We delve into the critical topic of building an email list — more specifically, how to accomplish this from scratch without relying on paid ads or complicated technology. Holy Bananas – it’s one of those episodes where you ask yourself, “What in the world was that — because that was awesome!” What you will learn in this episode is about how to build an email list for free: How to build an email list for free: Gain context around siphoning an audience. What happens when you approach an audience with intentionality behind the strategy How to build an email list for free: Learn why showing up as helpful will grow your sphere of influence. Potential opportunities to get in front of other audiences The advantages of deepening relationships by providing helpful, informative, and actionable information Resources: How to Siphon Other’s Audiences Into Your Own Framework Predictive ROI Frameworks Library: https://predictiveroi.com/resources/ LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/ SWA Episode 35: Stephen Woessner in the Hot Seat, with Hannah Roth SWA Episode 48: Sales Closing Techniques Without Feeling Like You’re Closing, with Hannah Roth SWA Episode 54: Turn Ranting Into Revenue, with Hannah Roth

Learn Cash Flow Management — Gain insights, implement strategies, and optimize your financial success. Learn Cash Flow Management now!   Learn cash flow management— On this episode of Sell with Authority, I am excited to welcome guest expert Craig Cody. He is the Founder and CEO of Craig Cody & Company. Craig and his team are renowned tax strategists who help business owners maximize their tax savings legally and effectively. And in full transparency, Craig is our tax strategist here at Predictive. He and his team deliver off-the-charts results for us and all their clients. Learn cash flow management to ensure that your business operates smoothly and efficiently, maximizing financial resources and minimizing unnecessary expenses. We’ll dive into the world of proactive tax strategies, discussing the common financial concerns, pain points, and major issues business owners face. We aim to equip you with the knowledge to keep more of what you earn and implement a proactive tax strategy that aligns with IRS guidelines. My conversation with Craig is crucial because all your hard work and dedication mean little if you pay more taxes than necessary. Craig’s insights will help you design 2023 in a way that ensures your efforts truly pay off for you and your family. What you will gain in this episode is about to learn cash flow management: Insights on how to learn cash flow management and the tools Craig recommends for creating big impacts right away Why documentation is key What the Augusta Rule states how to take advantage of it Advantages of Safe Harbor 401 K plan and learn cash flow management Details about Craig’s upcoming informative webinar, What is Keeping Agency Owners Up at Night: Tools for Managing Cash Flow Resources: Website: www.craigcodyandcompany.com Learn cash flow management and gain further insights with this Article entitled “Saving Your Income Through Proactive Tax Planning” Learn cash flow management by listening to Solocast of Craig– Top 5 Actions to Keep More Money in Your Pocket What is Keeping Agency Owners Up at Night: Tools for Managing Cash Flow: https://craigcodyandcompany.com/qa/ LinkedIn Personal: https://www.linkedin.com/in/craigcodycpa/ LinkedIn Business: https://www.linkedin.com/company/craig-cody-and-company/ Facebook: https://www.facebook.com/CraigCodyandCompany Twitter: https://twitter.com/craigc2742 Additional Resources: Predictive ROI Resource Library: https://predictiveroi.com/resources

Best agency management system — Optimize operations and boost efficiency effortlessly. This is the Best Agency Management System. Juliana Marulanda is joining the latest episode of Sell With Authority, and our focus is on agency management systems. Juliana is the founder of ScaleTime, a renowned agency consultancy that has helped over 500 agencies achieve lean, mean, and profitable operations. How to build the best agency management system? At Predictive, we’re continuously looking to refine what we’re doing financially, make process improvements, meet other agency owners who are doing it well — and, in short — to learn new things we can put into place that raises the bar of excellence inside Predictive, with a special emphasis on the best agency management system. Every year for the last 8 years — our team attends the annual Money Matters workshop that Drew McLellan, CEO of Agency Management Institute, teaches. There’s a metric that Drew shares during Day One that hasn’t changed — year after year — and in my opinion — it’s one of the most important metrics to running a profitable agency because if owners could get it right — they would have the time, space, and capacity to get everything else right inside their shops. Here it is: owners should allocate 50 percent of their time toward business development. It can be a huge struggle to prioritize this aspect because of operational demands. And that’s why I’m excited for you to learn from Juliana today. We are going to talk through what that agency management system should look like and how it should run. Juliana offers insights into implementing an agency management system that can unlock 30 additional hours per week so you can have the time, space, and capacity to get serious about creating the helpful content for your audience that you KNOW you want to create and to BUILD the authority position that you know will ADD VALUE to your agency — and —help you build and scale more quickly through the best agency management system. What you will learn in this episode is about how to build the best agency management system: Why most agency owners become the single point of failure Why it actually cost the business money when the owner is stuck in the weeds The math behind figuring out the effective hourly value to the business Steps to uncovering and fixing operational gaps How agency owners can reclaim 30 hours per week through building the best agency management system, providing practical insights for time reclamation and operational efficiency. Resources: To learn more about how to build the best agency management system — go here to listen to Part 2 of our conversation with Juliana. LinkedIn Personal: https://www.linkedin.com/in/julianamarulanda/ Learn more on how to build the best agency management system from Juliana’s blog post entitled “Mastering Process Optimization” Facebook: https://facebook.com/scaletime/ Instagram: https://www.instagram.com/julianamarula Youtube: https://www.youtube.com/scaletime The ScaleMap Diagnostic: https://discovery.scaletime.co/scale-map Additional Resources: Predictive ROI Resource Library: https://predictiveroi.com/resources

AI Copyright Law? This is your comprehensive guide to the legal rights surrounding Artificial Intelligence. Stay informed about AI Copyright Law. AI copyright law—I am so excited to welcome Sharon Toerek back to the Sell With Authority podcast. If you’re meeting Sharon for the first time, she’s the Principal of Toerek Law and the host of the rock-solid awesome podcast The Innovative Agency. And in full transparency — Sharon is Predictive’s wicked, smart intellectual property attorney. Over the years — she has brilliantly helped us protect our intellectual property so that as it evolved and morphed into revenue streams — we were ready. In Episode 52 of Sell With Authority, Sharon broke down how to protect your intellectual property and turn it into revenue streams. Today, Sharon is back for an encore episode where we will explore the legal implications of using AI to create content for client projects. We discuss copyright, trademark, and other intellectual property rights and consider several questions that arise when using AI-generated content. Sharon brings her expertise to discuss AI copyright law in the workplace. Her advice will help agencies navigate the challenges surrounding AI and protect their intellectual property. What you will learn in this episode is about AI copyright law: Are there legal implications to using AI to create content as part of a client project Who owns the content generated by AI Questions agencies should consider regarding AI copyright law, trademark, and IP rights What happens when AI-generated content is modified by an agency as it relates to intellectual property rights How can clients be assured that the content, campaigns, or brand they have as a result of working with an agency is truly theirs Resources: Website: legalandcreative.com Learn more about AI Copyright Law and find Sharon here LinkedIn: https://www.linkedin.com/in/sharontoerek/ Twitter: https://twitter.com/SharonToerek The Innovative Agency Podcast Learn more about AI Copyright Law by listening to our first interview with Sharon Toerek Additional Free Resources: Subscribe to our new “Sell with Authority” podcast. Learn how to attract a steady stream of well-prepared prospects into your sales pipeline and convert them into right-fit clients. Everything you need to move further faster is shared in full transparency. Go here for all the episodes. Order your free copy of “Sell with Authority” in paperback or Kindle. Honest — no hoops to jump through. All you need to do is go here and enter your mailing address. No credit card for shipping. Nothing. Join our free “How to Fill Your Sales Pipeline” Facebook Group. Over 1,300 agency owners just like you are looking to move further faster by sharing best practices and what’s working for them. But — as Susan Baier recently said, “It’s not about the numbers, it’s about the SMARTS contributed to this wonderful, generous community!” Go here for details.

Sustainable Competitive Advantage Example? Learn practical steps to stand out in a crowd. A Sustainable Competitive Advantage Example awaits. Sustainable competitive advantage example — On this episode of Sell With Authority, I am excited to welcome Susan Quinn. Susan is the president and CEO of Circle S Studio and the author of the forthcoming book, “Best In Class Experiences. Does your Business Show Up or Stand Out?” Susan has decades of expertise in helping companies differentiate themselves from the sea of sameness and achieve best-in-class status. She and her team recently completed a landmark research study on what it means to be considered best in class. Susan is sharing the traits of high-performing, best-in-class companies and how those traits help companies weather a crisis. We also take a deep dive into the three attitudinal segments that Susan and her team uncovered from the research respondents, and how those segments are similar and different. In sustainable competitive advantage example ,we will talk about why that data matters to agencies like yours and mine. Sustainable competitive advantage example? Best in class companies don’t just compete, they stand out. Susan provides her recommendations for how an agency can create a best-in-class reputation. Think of practical and tactical action steps. Applying what Susan shares during this episode will give you the insights and next steps you need to build your best-in-class reputation. What you will learn in this episode is about sustainable competitive advantage example: How Susan defines best in class The most important ingredients in the recipe that separates a company from competitors The “9 traits of high performing best in class companies” and how they help companies weather a crisis The three attitudinal segments of the research respondents and how those segments are similar and different Susan’s recommendations for how an agency can create a best-in-class reputation How having a reputation for being best in class impacts a company’s recruitment and retention strategies of top talent Studying industry leaders and their sustained success provides a sustainable competitive advantage example, guiding businesses in crafting strategies that stand the test of time in competitive markets. Resources: Learn more about sustainable competitive advantage example by navigating this website, and you can find Susan Quinn here. Delve deeper into the sustainable competitive advantage example further by reading this article from Susan Quinn. LinkedIn Personal: https://www.linkedin.com/in/susanquinn01/ LinkedIn Business: https://www.linkedin.com/company/circle-s-studio/ Facebook: https://www.facebook.com/circleSstudio Instagram: https://www.instagram.com/circlesstudio/ Download the WHO Framework here to “find & identify,” “emotionally and logically connect,” and “niche deep dive.” Our fastest agency new business strategies are detailed in our Sell with Authority book. Order your free paperback or Kindle copy here. Why pivoting your agency niche will help you sell better (Interview with Drew McLellan for the Build a Better Agency Podcast)

On today’s episode of Sell With Authority, I am joined by Raul-Hernandez Ochoa. Raul is the founder of Do Good Work, which is a digital growth consulting practice that helps agencies, business coaches, and strategic consultants achieve profitable growth. Raul and his team have a track record of helping clients 2x to 5x their revenues by applying their productive profits strategies. He has a depth of expertise in helping clients productize their services, which makes it easier for a prospective client to say yes and begin working with an agency, or perhaps open an entirely new market, or new revenue stream for the agency. Additionally, Raul has expertise in encouraging clients to embrace and incorporate AI into their business models. We are exploring the principles of growth and scaling in the digital age. What you will learn in this episode: Why the key to growth and scaling isn’t always about growth for growth’s sake The importance of aligning clients to marketing, product, and operations Raul’s insights on applying productive profits strategies to achieve 2x to 5x revenue growth How to avoid commoditization and instead position unique value propositions to right-fit prospects Raul’s three-tier approach when it comes to looking at acquisition or designing acquisition models Two really big topics we will cover in Raul’s upcoming encore interview Resources: Website: https://dogoodwork.io/ LinkedIn Personal: https://www.linkedin.com/in/dogoodwork/ LinkedIn Business: https://www.linkedin.com/company/dogoodwork/ Twitter: https://twitter.com/rherochoa Growth Plan Book: https://dogoodwork.io/growth-plan High-Impact Resources for SWA Listeners: https://dogoodwork.io/swa Productive Profits Book: https://www.amazon.com/Productive-Profits-Founders-Scaling-Impact/dp/B085K5S5XZ

AI Technology Advantages And Disadvantages — Learn the pros and plot potential pitfalls. AI technology advantages and disadvantages revealed! AI technology advantages and disadvantages — On this episode of Sell With Authority, I’m joined by guest expert Kevin Maney. Kevin is a bestselling author, an award-winning columnist, and has been writing about tech and category design for over three decades. I knew this would be an excellent opportunity to pick his brain and learn more about how to embrace AI. His depth of expertise in category design, combined with his knowledge of emerging technologies such as AI, make him the perfect guest for today’s conversation. We’ll discuss how embracing AI can help lower costs, improve team capacity, and increase project quality and business development. But more than that, we’ll explore how embracing AI can help businesses design and dominate a new category, strengthen their niche, and differentiate themselves from the competition. This conversation with Kevin is sure to provide valuable insights and context for anyone looking to step away from the sea of sameness and establish themselves as true authorities in their industry. What you will learn in this episode is about AI technology advantages and disadvantages: Adopting AI will help lower costs and increase project quality and business development, exploring the practical aspects of AI technology’s advantages and disadvantages. Why emerging tech provides valuable insights into how advancements will impact industries in the short and long term Kevin’s definition and insights on category design The formula for identifying new categories in changing contexts Why AI is key for designing and dominating a new category The foundational work Kevin credits for influencing him Resources: Website: https://www.categorydesignadvisors.com/ Don’t miss out on our insightful conversation with Sharon Toerek about AI technology advantages and disadvantages: AI and Intellectual Property Rights Learn more about AI technology advantages and disadvantages by tuning in to this podcast: Being Different Matters: Talking the Future of AI with Author Kevin Maney LinkedIn Personal: https://www.linkedin.com/in/kevinmaney/ LinkedIn Business: https://www.linkedin.com/company/categorydesign/ Twitter: https://twitter.com/kmaney Play Bigger Book: https://www.categorydesignadvisors.com/play-bigger/

Karley Cunningham is my wicked smart guest expert on this episode of Sell With Authority. You may remember Karly joining me on the podcast back in episode seven. But if you happen to be meeting Karly for the first time, she’s a brand strategist & business growth accelerator. Karley is the founder of Big Bold Brand Inc. and she’s an expert in helping business owners, just like you and me, seek out and find their strategic advantage to create bold differentiation and to stand out from the sea of sameness. I invited Karley back to take a deeper dive into the topic of differentiation. We discuss how to attract right-fit clients who are eager to work with you and pay a premium fee because they can see, hear, and feel how you’re actually different. We also candidly delve into the challenges that we here at Predictive faced in our Starting Block program and how Karley helped us overcome them. What you will learn in this episode: Why differentiation is essential for your business to attract right-fit clients and increase revenue How to identify your unique selling proposition and communicate it effectively Karley’s process for helping businesses differentiate themselves and stand out in their industry The importance of understanding the perspective of right-fit prospects from the outside before they cross the threshold to work with you How Predictive’s experience working with Karley to differentiate our Starting Block program improved our sales process Resources: Website: www.bigboldbrand.com LinkedIn Personal: linkedin.com/in/karleycunningham LinkedIn Business: https://www.linkedin.com/company/big-bold-brand/ Twitter: https://twitter.com/BrandMaven Sell With Authority Episode 7: Your Fundamental Beliefs and Truths Matter, with Karley Cunningham

I am so excited about the latest episode of Sell With Authority! Hannah Roth, Predictive ROI’s own mad scientist and strategist joins me as we introduce a brand new framework fresh out of the Predictive lab. Hannah often works in the trenches helping clients define and achieve their business goals, overcome challenges, and find new opportunities for growth. She loves helping people, and being on the front lines alongside agency owners, coaches, and strategic consultants is where she thrives.  We’re calling this framework “how to turn ranting into revenue.” We’ve created a strategic process for how to articulate your rant, how to connect your rant to business issues and challenges that your clients and prospects face every day, and then how to help them provide solutions. Which, of course, then drives revenue for you and your team. As always, Hannah has cooked up a few surprises along the way because she always does, where she seems to never miss an opportunity to turn the tables on me and then put me in the hot seat. What you will learn in this episode:  How to invite our right-fit prospects to take a position on a topic and discover their true passion and motivation What is “analysis paralysis,” and how can we avoid it How our new framework will help you take control of your sales pipeline and finally solve the feast or famine of biz dev Practical and tactical steps for turning problems, or pain points, into opportunities Why working in the trenches with our right-fit clients will improve their confidence and value proposition When we will host an open Q&A to share this new framework virtually live Ways to contact Hannah: Email: Hannah.Roth@predictiveroi.com LinkedIn: https://www.linkedin.com/in/hannah-roth-387a6b223/ Resources: Website: www.predictiveroi.com Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group Order your free paperback or Kindle copy of our Book: Sell with Authority

How to Find Your Ideal Client? Attract more clients and build stronger relationships by focusing on how to find your ideal client. For over 30 years, Stephen Woessner has been in the trenches of agency new business strategy working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients so they can win new business. Stephen founded Predictive ROI in 2009 and remains its CEO and co-owner, working alongside his business partner, Erik Jensen. Stephen hosts the “Onward Nation” and “Sell with Authority” podcasts with listeners in over 140 countries and over 1,000 episodes. His agency new business and marketing insights have been featured in major media, and he’s the bestselling author of five books, including his latest entitled, “Sell With Authority.” How to find your ideal client? In this solocast episode of Sell With Authority, Stephen shares his insights and strategies for finding and attracting ideal clients for your business. Drawing from his own experiences as a lifelong baseball fan, Stephen explores the parallels between the game and the world of business, highlighting key strategies and insights that will help you and your team be more successful. While exploring these parallels, Stephen uses baseball analogies to illustrate the concept of getting “at bats” with potential clients and how to scout out and attract clients who are right-fit for your business. He also discusses the importance of having a well-defined customer avatar and using data to track and optimize your marketing efforts. Whether you’re a seasoned entrepreneur or just starting out, this episode offers valuable tips and strategies for how to find your ideal client and attracting your ideal clients and taking your business to the next level. What You Will Learn in this Episode is about how to find your ideal client: The concept of getting “at bats” with potential clients and how to find your ideal client The importance of understanding your own strengths and weaknesses when it comes to attracting right-fit clients The power of building relationships and delivering value to win over clients The role of communication and feedback in maintaining successful client relationships How to continuously evaluate and adjust your approach to attract and retain the right-fit clients Strategies for crafting a compelling message that resonates with your audience The power of social media and networking in attracting clients and building relationships Resources: Learn more about How to Find Your Ideal Client by tuning in to this Episode of Stephen Woessner and Colleen Gallagher:  Make Yourself an Easy Yes for Right-Fit Clients Visit our newly expanded Resource Library Join us in our free How to Fill Your Sales Pipeline Facebook Group Stephen’s LinkedIn: www.linkedin.com/in/stephenwoessner/ Order your free paperback or Kindle copy of our Book: Sell with Authority Learn more about How to Find Your Ideal Client and you can find Stephen here