Standing out in a crowd. If your agency applies the principles from this episode — you’ll be better at standing out in a crowd.

I am thrilled to welcome our special guest expert to this episode of Sell With Authority, Mark Levy. Mark is the Founder of Levy Innovation and has an impressive track record of helping clients break free from the sea of sameness.

He’s done it over 25,000 times for prominent figures like Simon Sinek, heads of divisions within two different White House administrations, the Strategy unit of the Harvard Business School, the CEO of Popeye’s Louisiana Kitchen, and even individuals associated with Major League Baseball who have spoken at the United Nations.

I invited Mark to join us today because he’s a true expert in solving a chronic problem that many agencies and consulting firms face — the challenge of standing out in a crowded market. Mark understands that even though you and your team might be branding, demand generation, or PR experts when it comes to showcasing your own uniqueness, it can feel like you’re the cobbler’s kids.

Standing out in a crowd is the key to success, strategically showcasing your unique qualities in a sea of competitors to capture attention and gain recognition. Candidly, one of the most effective ways to attract a steady stream of right-fit clients into your sales pipeline is to stake your claim, own the ground you’re standing on, and, most importantly, stop sounding like everyone else.

Mark and I focus on how to pick the right story to tell and strategies for standing out in a crowd — because by telling it — you step away from the sea of sameness in a real and differentiated way.

What you will learn in this episode is about standing out in a crowd:

• Why agencies and consulting firms excel at helping clients but struggle to differentiate themselves
• The common challenges that agencies face when being stuck in the sea of sameness
• Standing out in a crowd is the key to attracting right-fit clients
• How agencies can distinguish themselves authentically
• How to artistically select the perfect narrative to set your agency apart

Resources:

• Website: https://www.levyinnovation.com/
• Learn more about standing out in a crowd by tuning in to this virtual event by Mark Levy: How to Differentiate Your Company — Even If You’re in a Hard-to-Differentiate Industry
• Explore effective techniques for standing out in a crowd and discover Mark’s insights here.
• LinkedIn: https://www.linkedin.com/in/levyinnovation/
• Twitter: https://twitter.com/LevyInnovation

November Intensive

We’re getting our Predictive ROI clients together for our next 2-day Intensive on Wednesday & Thursday, November 15th & 16th, from 8:30 a.m. to 12 noon Central on Zoom.

It’s a private client-only event designed to help everyone in the room move their businesses further faster.

Would you like to join us?

Just email Stephen (Stephen at Predictiveroi.com) with the word “ONWARD,” and we’ll be in touch with the full details, calendar invites, and Zoom links.

Additional Resources:

• • Website: www.predictiveroi.com
  • Visit our newly expanded Resource Library
  • Join us in our free How to Fill Your Sales Pipeline Facebook Group