Sell With Authority cover image

Sell With Authority

Sales Call Strategy, with Stephen Woessner

Oct 25, 2023
Stephen Woessner shares insights on how to architect a successful sales call, including using a 'Help Me Understand...' worksheet and structuring proposals. He also discusses the importance of analyzing successful companies that navigated recessions and the vital metrics to measure for client success.
49:51

Podcast summary created with Snipd AI

Quick takeaways

  • Using the Help Me Understand worksheet during sales calls can help create rapport with clients by demonstrating understanding of their business issues and needs.
  • Structuring proposals effectively, focusing on clients' needs and providing clear solutions, increases the chances of getting a positive response and demonstrating the value of working together.

Deep dives

Architecting the Meeting: Help Me Understand Worksheet

One way to architect a meeting with a prospective client is to use the Help Me Understand worksheet. This worksheet allows you to better understand the client's business issues, problems they solve, and how their business works. By asking strategic questions and taking notes, you can demonstrate your understanding and create rapport with the client. Additionally, you can use visual aids, like the value ladder, to show how your offerings align with the client's needs. This approach helps the client feel heard and understood, making the sales process more strategic and less transactional.

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