DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Sep 5, 2019 • 19min
Road to DMEXCO 2019: “Trust in You” - Podcast Episode 32
Dominik Matyka and Matthias Wahl taking a look at the upcoming DMEXCO 2019 “Trust in You”. And we hear statements of top speakers.
Aug 22, 2019 • 27min
Pippa Scaife, CNN, on how traditional publishers are evolving - DMEXCO Podcast Episode 31
The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles in the industry and stay relevant? Pippa Scaife, Commercial Director, Digital Ad Sales and Data at CNN International Commercial, gives answers on that in the podcast with host Alexander Wunschel. alex@wunschel.net
Aug 8, 2019 • 30min
Mirko Kaminski zu China, Innovationskulturen und globalen Tech-Events - DMEXCO Podcast Episode 30
Mirko Kaminski, CEO von Achtung, spricht im Podcast mit Dominik Matyka über China, Innovationskulturen und die Relevanz globaler Tech-Events. Feedback gerne an @dominikmatyka
Jul 25, 2019 • 41min
Anja Hendel, Porsche Digital Lab, über KI und die Transformation von Porsche - DMEXCO Podcast Episode 29
Anja Hendel über das Portfolio von Porsches Transformationsaktivitäten, die Rolle von Prüfingenieuren und Fließbandmitarbeitern dabei und wie KI ihnen praktische Mehrwerte bringt.
Jul 11, 2019 • 45min
Lars Klingbeil - der digitale SPD-Generalsekretär - DMEXCO Podcast Episode 28
Dominik Matyka spricht mit Lars Klingbeil über die Angst um China, Huawei, Uber und Micro-Mobility, Politik-Kollegen und ein europäisches Facebook im Infrastruktur-schwachen Deutschland. Feedback gerne an @dominikmatyka
Jun 27, 2019 • 23min
Matthias Mehner zur Zukunft der Kundenkommunikation via Messenger - DMEXCO Podcast Episode 27
Messenger-Marketing: Ist jetzt die Zeit wirklich reif, sich auf Augenhöhe und im Dialog mit seiner Zielgruppe zu beschäftigen? Welche Rolle spielen Alexa, WhatsApp und Chatbots in dieser neuen Art der Kundenbeziehung? Alex sprach mit Matthias Mehner von MessengerPeople.
Jun 14, 2019 • 30min
Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 3
Part three of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.
Jun 12, 2019 • 29min
Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 2
Part two of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.
Jun 10, 2019 • 33min
Bob Greenberg, Executive Chairman, on founding and constant restructuring of R/GA – DMEXCO Episode, Part 1
Part one of three of the episode on entrepreneurial and life lesson of the visionary Bob Greenberg, now after transitioning out of the CEO role.
May 30, 2019 • 23min
Karen Kaushansky on Voice and Multi Modal User Experience Design - DMEXCO Podcast Episode 25
Karen Kaushansky is an experienced "multi talent" when it comes to dialogue design in human-machine communication, or more precisely: Multi Modal User Experience Design. We asked her about the requirements arising from the trend towards voice bots, voice recognition and voice assistants, and the future of voice.
