The media landscape is undergoing a shift. The increase of data, technology and connectivity has led to higher expectations among our audiences. Digital players have been disrupting the industry, while the attention span for the content that’s delivered to users is decreasing. How can long-established premium publishers find ways to future-proof their businesses and expand their leadership roles in the industry and stay relevant? Pippa Scaife, Commercial Director, Digital Ad Sales and Data at CNN International Commercial, gives answers on that in the podcast with host Alexander Wunschel. alex@wunschel.net
DMEXCO Podcast by Verena Gründel