DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Mar 12, 2020 • 30min
Sven Bornemann zur wachsenden Bedeutung von Single Sign-On-Angeboten
Single Sign-On-Angebote (SSO) werden in Zeiten von ePrivacy-Verordnung und zunehmenden Cookie-Hinweisen immer wichtiger. Warum ist das Thema SSO so aktuell und was bedeuten die Entwicklungen für Nutzer und Werbungtreibende? Darüber sprechen wir mit Sven Bornemann von NetID.
Feb 27, 2020 • 31min
Brennan Jacoby on the Philosophy of Trust and the Impact on Influence
We were talking with philosopher and founder Dr. Brennan Jacoby about the correlation of philosophy, trust and successful business, the art of integrating philosophy in management and how digitization challenges the relationship between people in VUCA environments.
Feb 13, 2020 • 33min
Sven Hagemeier von The Trade Desk zum Erfolgsmodell Connected TV – DMEXCO Podcast Episode 44
In den USA hat die Vernetzung von TV und Digital bereits die ersten Kinderkrankheiten überstanden – im deutschsprachigen Raum stehen wir mit der intelligenten Technologie noch ganz am Anfang. Warum dennoch auch in der DACH-Region niemand an Connected TV (CTV) vorbeikommen wird und wohin die Reise geht, erklärt Sven Hagemeier, Director Inventory Partnerships EMEA bei The Trade Desk.
Jan 30, 2020 • 32min
Global CMO of SAP Alicia Tillman about purpose-driven marketing – DMEXCO Podcast Episode 43
As the global CMO of SAP, Alicia Tillman is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving SAP’s vision of helping the world run better and improve people’s lives by building marketing programs that promote the company’s exceptional product innovation, commitment to being customer-first and ability to create one-in-a-lifetime experiences. Dominik Matyka (Chief Advisor DMXECO) talks with Alicia about balancing the professional and private live while driving an engineering-heavy organization like SAP through purpose-driven marketing to join the ranking of the TOP10 most valuable brands world wide. @dominikmatyka
Jan 16, 2020 • 49min
Unicorns Founder Jeff Raider Investor David Bell on the Direct-To-Consumer Space - DMEXCO Podcast Episode 42
Jeff Raider is the co-founder of two highly successful direct-to-consumer (DTC) brands, Warby Parker and Harry’s, both being valued in the Billions of $. He studied at Wharton University where he met his tutor, marketing professor and DTC-guru, David Bell, who himself invested in both of Jeff’s companies. Two protagonists of the DTC space talk with us about what it takes to be successful with a direct-to-consumer brand, about how important Amazon is, if DTC is a chance or threat for already established brands of multinationals and what potential social commerce has in an omni-channel strategy.
Dec 12, 2019 • 47min
Tina Beuchler von Nestlé zum Status Quo Digitaler Werbemarkt - DMEXCO Podcast Episode 41
Tina Beuchler spricht mit unserem Host Alex Wunschel über den Digitalen Werbemarkt, wie wichtig es ist, im programmatischen Dschungel den „Menschen“ mit den richtigen Botschaften zu erreichen, welche Chance Blockchain-Technologien haben könnten im Kampf gegen den AdFraud und Anzeigenbetrug, welche Erwartungen sie an Agenturen hat, wenn es um Kreativität in digitaler Werbung geht und welche Erfahrungen sie im internationalen Werbemarkt sammeln konnte.
Nov 28, 2019 • 28min
Thomas Fellger and Jens Hilgers on "What it takes to make WPP a share- or stakeholder in your business” - DMEXCO Podcast Episode 40
Thomas Fellger is the Founder and CEO of IconMobile, a company with +600 employees partially owned by WPP. He introduced Jens Hilgers to WPP to make an investment in his world-leading eSports venture fonds Bitkraft. Two fascinating and extraordinary entrepreneurs will share their learnings and insights about WPP’s new inclusive and integrated company strategy after Mark Read got appointed global CEO with out host Dr. Dominik Matyka. They will explore what it takes an entrepreneur to become part of WPP, a 134.000 people global powerhouse that creates transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology. Feedback gerne an @dominikmatyka
Nov 14, 2019 • 28min
Dr. Jannika Bock, Google, zum Zusammenspiel von Online und Offline im Handel - DMEXCO Podcast Episode 39
Wir blicken mit Dr. Jannika Bock, Head of Performance Solutions bei Google, auf das Zusammenspiel Handel und Technologie, online und offline und passende Omnichannel-Marketing-Strategien. Dafür bietet Google Online-Analysetools, Studienergebnisse und konkrete Werbeformen und Technologien.
Nov 7, 2019 • 19min
Alexander Präkelt (Google) zu YouTube in der Markenkommunikation - DMEXCO Podcast Episode 38
YouTube erreicht jeden Monat 45 Millionen Erwachsene in Deutschland. Damit ist YouTube eine sehr relevante Plattform für Unternehmen und Marken. Welche Möglichkeiten bieten sich aktuell bei Werbung und Präsenz auf YouTube?
Oct 24, 2019 • 23min
Chris Denson on the Impact of Trust on Digital Media - DMEXCO Podcast Episode 37
Chris Denson is an award-winning innovator, marketer, recovering comedian, and host of the Innovation Crush podcast, with over 200 episodes and 750,000 subscribers. He talks with Alex Wunschel, among other things, about the Impact of Trust in Digital Media.
