DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Sep 15, 2020 • 45min
Jochen Sengpiehl, Global CMO Volkswagen, über Digitalisierung und die Symbiose von VW und Tesla
Jochen gibt wertvolle Einblicke in die Marketingausrichtung der Marke Volkswagen PKW. Im Podcast spricht er mit Host Dr. Dominik Matyka über Digitalisierung & Elektrifizierung sowie die Rollen von Influencer Marketing & Social Commerce. Und natürlich auch über Tesla und Elon Musk ;)
Sep 8, 2020 • 23min
Pinterest - Louise Richardson about the power of visual discovery and the increasing desire for positivity and inspiration
Pinterest is a visual discovery engine and a place where people have come to discover new ideas, to get inspiration and importantly, to bring those ideas to life. We talk to Louise Richardson about: What is Pinterest and how has it evolved over the years, who is on Pinterest and what are people searching for, how Covid-19 has impacted the platform and how to address this audience as a brand. Host Alexander Wunschel alex@wunschel.net
Sep 1, 2020 • 38min
Delivery Hero - Sigrid Dalberg-Krajewski on the way from Online-Takeaway to Quick Commerce
Sigrid Dalberg-Krajewski, Director of Global Corporate Communications at Delivery Hero, about the story and the core business of Delivery Hero, the values and culture in a fast growing player of the GiG economy, about the upcoming topic of quick commerce and and the investments of Delivery Hero in StartUps which provide not only really interesting food solutions, but also sustainable solutions regarding the food delivery chain.
Host: Alexander Wunschel alex@wunschel.net
Jul 14, 2020 • 24min
DMEXCO 2020 - das erwartet Euch bei der DMEXCO @home
Die DMEXCO 2020 wird rein digital stattfinden. Dominik Matyka ( Chief Advisor DMEXCO), Christoph Menke-Salz (Director Sales & Operations) und Thomas Mosch (Director Conference) über Community-Features, das Conference-Konzept und die Möglichkeiten für Aussteller.
Jun 23, 2020 • 36min
Oliver Kaltner, ROOM, über Arbeitsräume der Zukunft und Haltung in pandemischen Zeiten
Wir erfahren von Oliver Kaltner, wie er Future of Workplace sieht, welche Herausforderungen uns aus dem asiatischen Raum erwarten, wie das im Kontext von Ethik, Moral und Tradition zu beurteilen ist, und welchen Tipp er für junge Marketers hat um sich diesen Themen erfolgreich zu stellen.
Jun 9, 2020 • 31min
Sarah Bernuit (IBM iX) on Leadership, Technology and Attitude
Sarah Bernuit on how organizations will emerge from this period, how enterprises have to rethink their business, how technologies like blockchain getting more important in the context of supply chain and traceability, how important leadership is in these times of homeoffice and how this might change the future of work at all.
May 26, 2020 • 34min
Oracle’s Rob Tarkoff on Customer Experience, Customer Centricity and the New Next in Silicon Valley
Oracle’s EVP Rob Tarkoff about Data, Signals, Resilience, Attitude, Customer Experience and the New Next. What topics regarding Customer Experience and Digital Marketing are being discussed in Silicon Valley right now? Does Oracle see increasing demand for applications enabling digitization or managing supply chain management? How does resilience relate to this context? And what is his advice for building resilience into the customer experience?
May 5, 2020 • 22min
Götz Trillhaas (Snapchat) zum Status Quo und Zukunft des Instant-Messengers mit AR-Fokus
Snapchat hat Höhen und Tiefen gesehen. Aktuell läuft es aber wieder gut für den Messaging-Dienst mit AR-Fokus. Wie merkt Snapchat die aktuelle Lockdown-Phase, was macht den Dienst aus, wer nutzt ihn überwiegend und wie lässt sich diese Zielgruppe adressieren? Darüber sprach ich mit Götz Trillhaas, Managing Director SNAP für den Bereich DACH, und hab ihm im Homeoffice in Hamburg angesnappt.
Apr 23, 2020 • 23min
Chris Davies on how BBC News is addressing Millennials in Turnstyle Mode w/ Quibi News Partnership
BBC news launched a news show as part of Quibi’s Daily Essentials offering. “Around the World by BBC News.” is designed specifically for mobile, and is designed for audiences looking to get an overview of the world’s biggest stories in one quick fix. The style of the program is unlike any other BBC show and is truly a news bulletin for the 21st century, with a young, digitally native production team.
We talk about the challenge creating a daily news show in turnstyle mode and addressing generation z properly.
Apr 8, 2020 • 27min
Adam Singolda (Taboola) on Authentic Leadership and the Responsibility for a Content Recommendation Engine in Challenging Times.
Adam Singolda (Taboola) on the state of the industry, working from home and ongoing communication AND attitude.
