DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Jun 23, 2020 • 36min
Oliver Kaltner, ROOM, über Arbeitsräume der Zukunft und Haltung in pandemischen Zeiten
Wir erfahren von Oliver Kaltner, wie er Future of Workplace sieht, welche Herausforderungen uns aus dem asiatischen Raum erwarten, wie das im Kontext von Ethik, Moral und Tradition zu beurteilen ist, und welchen Tipp er für junge Marketers hat um sich diesen Themen erfolgreich zu stellen.
Jun 9, 2020 • 31min
Sarah Bernuit (IBM iX) on Leadership, Technology and Attitude
Sarah Bernuit on how organizations will emerge from this period, how enterprises have to rethink their business, how technologies like blockchain getting more important in the context of supply chain and traceability, how important leadership is in these times of homeoffice and how this might change the future of work at all.
May 26, 2020 • 34min
Oracle’s Rob Tarkoff on Customer Experience, Customer Centricity and the New Next in Silicon Valley
Oracle’s EVP Rob Tarkoff about Data, Signals, Resilience, Attitude, Customer Experience and the New Next. What topics regarding Customer Experience and Digital Marketing are being discussed in Silicon Valley right now? Does Oracle see increasing demand for applications enabling digitization or managing supply chain management? How does resilience relate to this context? And what is his advice for building resilience into the customer experience?
May 5, 2020 • 22min
Götz Trillhaas (Snapchat) zum Status Quo und Zukunft des Instant-Messengers mit AR-Fokus
Snapchat hat Höhen und Tiefen gesehen. Aktuell läuft es aber wieder gut für den Messaging-Dienst mit AR-Fokus. Wie merkt Snapchat die aktuelle Lockdown-Phase, was macht den Dienst aus, wer nutzt ihn überwiegend und wie lässt sich diese Zielgruppe adressieren? Darüber sprach ich mit Götz Trillhaas, Managing Director SNAP für den Bereich DACH, und hab ihm im Homeoffice in Hamburg angesnappt.
Apr 23, 2020 • 23min
Chris Davies on how BBC News is addressing Millennials in Turnstyle Mode w/ Quibi News Partnership
BBC news launched a news show as part of Quibi’s Daily Essentials offering. “Around the World by BBC News.” is designed specifically for mobile, and is designed for audiences looking to get an overview of the world’s biggest stories in one quick fix. The style of the program is unlike any other BBC show and is truly a news bulletin for the 21st century, with a young, digitally native production team.
We talk about the challenge creating a daily news show in turnstyle mode and addressing generation z properly.
Apr 8, 2020 • 27min
Adam Singolda (Taboola) on Authentic Leadership and the Responsibility for a Content Recommendation Engine in Challenging Times.
Adam Singolda (Taboola) on the state of the industry, working from home and ongoing communication AND attitude.
Mar 12, 2020 • 30min
Sven Bornemann zur wachsenden Bedeutung von Single Sign-On-Angeboten
Single Sign-On-Angebote (SSO) werden in Zeiten von ePrivacy-Verordnung und zunehmenden Cookie-Hinweisen immer wichtiger. Warum ist das Thema SSO so aktuell und was bedeuten die Entwicklungen für Nutzer und Werbungtreibende? Darüber sprechen wir mit Sven Bornemann von NetID.
Feb 27, 2020 • 31min
Brennan Jacoby on the Philosophy of Trust and the Impact on Influence
We were talking with philosopher and founder Dr. Brennan Jacoby about the correlation of philosophy, trust and successful business, the art of integrating philosophy in management and how digitization challenges the relationship between people in VUCA environments.
Feb 13, 2020 • 33min
Sven Hagemeier von The Trade Desk zum Erfolgsmodell Connected TV – DMEXCO Podcast Episode 44
In den USA hat die Vernetzung von TV und Digital bereits die ersten Kinderkrankheiten überstanden – im deutschsprachigen Raum stehen wir mit der intelligenten Technologie noch ganz am Anfang. Warum dennoch auch in der DACH-Region niemand an Connected TV (CTV) vorbeikommen wird und wohin die Reise geht, erklärt Sven Hagemeier, Director Inventory Partnerships EMEA bei The Trade Desk.
Jan 30, 2020 • 32min
Global CMO of SAP Alicia Tillman about purpose-driven marketing – DMEXCO Podcast Episode 43
As the global CMO of SAP, Alicia Tillman is responsible for creating and accelerating the company’s marketing strategy and brand recognition across the globe. She is focused on driving SAP’s vision of helping the world run better and improve people’s lives by building marketing programs that promote the company’s exceptional product innovation, commitment to being customer-first and ability to create one-in-a-lifetime experiences. Dominik Matyka (Chief Advisor DMXECO) talks with Alicia about balancing the professional and private live while driving an engineering-heavy organization like SAP through purpose-driven marketing to join the ranking of the TOP10 most valuable brands world wide. @dominikmatyka
