DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Dec 10, 2020 • 34min
Howard Lerman (YEXT) on how to rethink and monetize Branded Search
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast in 2018. Two years ago we talked about the raise and the importance of voice search. So it's a good place to start and ask Howard how voice search evolved in the last two years, but also how search evolves in general and how or if brands should change their mindset about search engine marketing, and why and how brands should take back their branded searches onto their own digital real estate.
Nov 26, 2020 • 17min
Stan Pavlovsky (CEO) on how Shutterstock evolves and enables more Creativity in Audio
Stan Pavlovsky, CEO of Shutterstock since April 2020 faced interesting times heading the leading global provider of licensed photographs, videos and music during pandemic aera. We talked with Stan about the last 9 months and its impact on Shutterstock, how Stan dealt with the situation in terms of leadership, how they established new business ideas and business models, what role audio will play in the near future, talking about the acquisition of Amper Music and least but not last: What is his take on ethics in the context of content creation based on stock assets.
Oct 29, 2020 • 19min
Christine Maguire, Tripadvisor, about the Road to Recovery for the Travel Industry
Tripadvisor did a research and provided the Covid-19 White Paper "Beyond COVID-19: The Road to Recovery for the Travel Industry”. We talk about the Insights of the Study and how Pandemic times changed Leadership.
Oct 13, 2020 • 25min
Karthic Bala, Condé Nast, on how to use Data for Content Creation
Karthic Bala about how data changed the business of a big media company like Condé Nast, how to avoid an echo chamber created by algorithm, which data points Conde Nast uses for personalized content in a cookieless world and if data eats journalism for breakfast. And how to avoid that.
Sep 29, 2020 • 23min
Microsoft's Chief Storyteller Steve Clayton on how to tell great Corporate Stories
Ou host Alex Wunschel talked to Steve Clayton about his job as a chief storyteller at microsoft, how he and his team generate stories and how storytelling ist getting along with marketing, communications and pr. alex@wunschel.net
Sep 22, 2020 • 26min
Robyn Peterson CNN on the Future of Journalism in a Data Driven Media Landscape
Our host Alex Wunschel talks to Robyn Peterson, CTO of CNN, about the importance of smart engineering in this new media landscape, how algorithms, AI and journalism can be combined to deliver reliable content, the future of portrait media and his advice for journalist. alex@wunschel.net
Sep 15, 2020 • 45min
Jochen Sengpiehl, Global CMO Volkswagen, über Digitalisierung und die Symbiose von VW und Tesla
Jochen gibt wertvolle Einblicke in die Marketingausrichtung der Marke Volkswagen PKW. Im Podcast spricht er mit Host Dr. Dominik Matyka über Digitalisierung & Elektrifizierung sowie die Rollen von Influencer Marketing & Social Commerce. Und natürlich auch über Tesla und Elon Musk ;)
Sep 8, 2020 • 23min
Pinterest - Louise Richardson about the power of visual discovery and the increasing desire for positivity and inspiration
Pinterest is a visual discovery engine and a place where people have come to discover new ideas, to get inspiration and importantly, to bring those ideas to life. We talk to Louise Richardson about: What is Pinterest and how has it evolved over the years, who is on Pinterest and what are people searching for, how Covid-19 has impacted the platform and how to address this audience as a brand. Host Alexander Wunschel alex@wunschel.net
Sep 1, 2020 • 38min
Delivery Hero - Sigrid Dalberg-Krajewski on the way from Online-Takeaway to Quick Commerce
Sigrid Dalberg-Krajewski, Director of Global Corporate Communications at Delivery Hero, about the story and the core business of Delivery Hero, the values and culture in a fast growing player of the GiG economy, about the upcoming topic of quick commerce and and the investments of Delivery Hero in StartUps which provide not only really interesting food solutions, but also sustainable solutions regarding the food delivery chain.
Host: Alexander Wunschel alex@wunschel.net
Jul 14, 2020 • 24min
DMEXCO 2020 - das erwartet Euch bei der DMEXCO @home
Die DMEXCO 2020 wird rein digital stattfinden. Dominik Matyka ( Chief Advisor DMEXCO), Christoph Menke-Salz (Director Sales & Operations) und Thomas Mosch (Director Conference) über Community-Features, das Conference-Konzept und die Möglichkeiten für Aussteller.
