DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Jun 8, 2021 • 24min
Stuart Flint on how to use TikTok as Business, Brand or Advertiser
TikTok has grown into an interesting media asset. Broader audience specs and high usage due to inspiring, creative and entertaining content makes TikTok a platform of desire to address with ads and brand messages. We talk to Stuart about how business, brands and advertisers should approach this platform and it’s users in an appropriate manner.
May 11, 2021 • 40min
Dr. Markus Schöberl zum Amazon Marketplace in Deutschland
Dr. Markus Schöberl von Amazon erzählt uns, wie der Marketplace funktioniert und welche Bedeutung er für das Unternehmen hat. Wir erfahren, wie man zum Verkaufspartner wird, welche Gründe es für FBA aka Versand durch Amazon gibt und was man beachten sollte, wenn man EU weit oder sogar international verkaufen will.
Mar 30, 2021 • 39min
Daisy Auger-Dominguez (Vice Media) on her Role, Actions and Impact as Chief People Officer
Daisy joined Vice Media Group one year ago as the Chief People Officer. She had the mission to make workplaces more equitable, compassionate and inclusive. We talked to Daisy about how she shaped, built and reinforced the culture of the Vice teams, promoted professional growth, engagement and development. Finally: How VICE Media Group approached diversity, equity and inclusion.
Feb 9, 2021 • 28min
Sohaila Ouffata und Thy-Diep Ta über Tech4Good und Venture Capital, Sustainability, Social und Governance
Wir sprechen heute mit Sohaila Ouffata (Director of Platform BMW i Ventures) und Thy-Diep Ta (YIP) über das Zusammenspiel von Geld und Technologie, Venture Capital und Startups in Zeiten von Sustainability, Social und Governance.
Dec 10, 2020 • 34min
Howard Lerman (YEXT) on how to rethink and monetize Branded Search
Howard Lerman (CEO Yext) was our first guest on the DMEXCO podcast in 2018. Two years ago we talked about the raise and the importance of voice search. So it's a good place to start and ask Howard how voice search evolved in the last two years, but also how search evolves in general and how or if brands should change their mindset about search engine marketing, and why and how brands should take back their branded searches onto their own digital real estate.
Nov 26, 2020 • 17min
Stan Pavlovsky (CEO) on how Shutterstock evolves and enables more Creativity in Audio
Stan Pavlovsky, CEO of Shutterstock since April 2020 faced interesting times heading the leading global provider of licensed photographs, videos and music during pandemic aera. We talked with Stan about the last 9 months and its impact on Shutterstock, how Stan dealt with the situation in terms of leadership, how they established new business ideas and business models, what role audio will play in the near future, talking about the acquisition of Amper Music and least but not last: What is his take on ethics in the context of content creation based on stock assets.
Oct 29, 2020 • 19min
Christine Maguire, Tripadvisor, about the Road to Recovery for the Travel Industry
Tripadvisor did a research and provided the Covid-19 White Paper "Beyond COVID-19: The Road to Recovery for the Travel Industry”. We talk about the Insights of the Study and how Pandemic times changed Leadership.
Oct 13, 2020 • 25min
Karthic Bala, Condé Nast, on how to use Data for Content Creation
Karthic Bala about how data changed the business of a big media company like Condé Nast, how to avoid an echo chamber created by algorithm, which data points Conde Nast uses for personalized content in a cookieless world and if data eats journalism for breakfast. And how to avoid that.
Sep 29, 2020 • 23min
Microsoft's Chief Storyteller Steve Clayton on how to tell great Corporate Stories
Ou host Alex Wunschel talked to Steve Clayton about his job as a chief storyteller at microsoft, how he and his team generate stories and how storytelling ist getting along with marketing, communications and pr. alex@wunschel.net
Sep 22, 2020 • 26min
Robyn Peterson CNN on the Future of Journalism in a Data Driven Media Landscape
Our host Alex Wunschel talks to Robyn Peterson, CTO of CNN, about the importance of smart engineering in this new media landscape, how algorithms, AI and journalism can be combined to deliver reliable content, the future of portrait media and his advice for journalist. alex@wunschel.net
