DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Mar 15, 2022 • 25min
Oliver Busch (Meta) zum Metaversum
Oliver nimmt uns mit auf eine Tour durch das Metaversum. Was ist das Metaversum, wie nähert man sich der Entwicklung am besten und wie wird es sich weiterentwickeln?
Mar 8, 2022 • 23min
Philip Missler (Pinterest) - Tapping into where your audience needs you
Brands face the challenge of capturing the inside scoop with their marketing activities. In times when there is no such thing as a mainstream and narratives, trends and hypes change on a daily basis, brands have to develop sensors to find these currents and react immediately with their communication. But how is this possible? How can brands see what is coming tomorrow? Pinterest as a platform has found a way to anticipate the zeitgeist for many target groups. Pinterest Predict^s insights are a strategic way for brands to tap into the top themes and ideas that Pinterest users are starting to look for, that are not-yet-trending and that will become the next-big-thing tomorrow. Pinterest can predict where people need your brand next. Brands around the world are using Pinterest insights to shape their content and their campaigns to reach consumers looking to turn inspiration into action. During the podcast, Philip Missler, Head of Europe at Pinterest will provide insights about how Pinterest Predicts is constructed and how brands can leverage this to look into the future of where to meet their audience.
Oct 27, 2021 • 26min
Nicolas Finet on Agency Dating in the Age of AI
Selecting an agency can become quite a complex project these days. We talk to Nicolas how artificial intelligence can help in the search and selection of the right agency.
Oct 12, 2021 • 38min
Jeremy Connell-Waite (IBM) on the proper Mindset for Sustainable Decisions
What is top of mind of global C-suite executives? What drives leaders in making their decisions? And why is it “impossible to be sustainable in business”? We will learn how to develop a proper mindset and how to use storytelling techniques for a sustainable decisions and communication.
Sep 2, 2021 • 21min
Rob Tarkoff (EVP Oracle) on New Consumer Behavior, First Party Data Strategy and Brand Safety
Oracle EVP Rob Tarkoff joins us to discuss how the dramatic shifts in consumer shopping behavior are impacting marketers, how brands are shifting their strategies to first-party data, how to ensure brand safety in the rise of contextual marketing, and what priorities have to be set under these new conditions.
Aug 24, 2021 • 24min
Peer Stemmler zur Entwicklung von ZOOM zur Plattform für New Work und das New Normal
ZOOM wurde durch die Pandemie zu einem Deonym für Online-Meetings. Wir erfahren von Peer Stemmler, wie sich Zoom zur Plattform für New Work entwickelt hat, wie man beim virtuellen Onboarding von 3.000 neuen Mitarbeitern eine Corporate Culture entwickelt, wie sie den Trend zu hybriden Arbeitsmodellen sehen und ob es auch bei ZOOM eine „Zoom Fatigue“ gibt.
Aug 10, 2021 • 25min
Sibylle Tretera (Pinterest) zu erfolgreichen Strategien im Umgang mit den neuen Kundenbedürfnissen
Auch Pinterest hat ermittelt: Das Konsumentenverhalten hat sich stark verändert. Aber wie? Was wünschen sich Kunden, wonach suchen sie, wie planen und gestalten die Zeit während und nach der Pandemie? Das erfahren wir heute von Sibylle Tretera, uns sie verrät uns was eine erfolgreiche Pinterest-Strategie ausmacht.
Jul 27, 2021 • 20min
Roger Solé (WeWork) on the Future of Work and the Shift to Hybrid Workplace Models
Roger Solé joinded WeWork in April 2020 as CMO. It’s more than obvious that he faced interesting times from the very first day. I had the chance to talk to him about the last 15 month, if and how this times changed him, changed the business model of WeWork, how WeWork faced the challenge and what the future of work will look like, being a global provider of flexible workspace.
Jul 13, 2021 • 25min
Das erwartet dich auf der DMEXCO 2021!
Eine brandneue Digitale Event-Plattform, jede Menge Top-Features und zahlreiche Conference-Highlights! Die Macher der DMEXCO verraten im Podcast spannende Insights zum diesjährigen Event.
Jun 29, 2021 • 35min
Maria von Scheel-Plessen (Montblanc) zu digitaler Transformation und Digitalmarketing in der Luxusgüter-Industrie
Wie funktioniert Digitalmarketing bei Montblanc, wie werden die Kunden auf der Customer Journey von der Online Recherche bis zum Offline Kauf begleitet, wie werden dabei Wholesale und Online berücksichtigt? Das, und welche Herausforderungen die digitale Transformation einer Traditionsmarke mit 100 Jahren Historie mit sich bringt, erfahren wir heute von Maria von Scheel-Plessen.
