DMEXCO Podcast by Verena Gründel
Verena Gründel - DMEXCO
Where Digital Marketing Minds Meet: The DMEXCO Podcast is your backstage pass to the people shaping the future of digital marketing, media, and commerce. Every two weeks, Verena Gründel, DMEXCO host, Marketing Expert and former Chief Editor, talks to the brightest minds in the industry – from bold agency founders and disruptive CMOs to global C-level executives and change-makers.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
We go beyond the buzzwords. Together, we decode the strategies, trends, and transformations behind real business impact – and dive into how companies are using data, creativity, and technology to win attention, drive conversion, and scale sustainably.
We get to know the people behind the change. Our guests share candid insights, untold stories, and actionable ideas from inside the engine rooms of digital marketing – and from their personal journey and passion. Last but not least we ask all our guests one pivotal question: What’s your personal conversion hack?
The DMEXCO Podcast is part of the DMEXCO ecosystem – Europe's leading digital marketing and tech event for C-level and decision makers, held every September in Cologne. As the digital economy’s biggest conversation hub, DMEXCO brings together marketeers, creatives, and technologists from around the world.
New episodes every two weeks. Be curious. Think forward.
Episodes
Mentioned books
Aug 25, 2022 • 26min
DMEXCO 2022 am 21. und 22. September in Köln - Das erwartet dich!
In wenigen Wochen, am 21. und 22. September, findet endlich wieder eine DMEXCO in Köln vor Ort statt. Nach zwei Jahren mit rein digitalen Veranstaltungen trifft sich die gesamte DMEXCO Community in diesem Jahr nun wieder live und persönlich in den Messehallen! Die Vorfreude ist groß. Was die BesucherInnen erwartet, wie die Vorbereitungen aktuell laufen, auf welche Aussteller und Top-SpeakerInnen wir uns in diesem Jahr freuen können und welche Highlights das DMEXCO Team sonst noch im Gepäck hat, das erfahren wir in dieser Episode exklusiv von den Köpfen des DMEXCO Managements: Dominik Matyka, Chief Advisor DMEXCO, Jan Garnefeld Director Sales & Operations und Thomas Mosch, Director Conference.
Jul 12, 2022 • 46min
Tim Walther and Diego Borgo on Brands and the NFT Space
We spoke with Tim Walther (Volkswagen) and Diego Borgo (NFT Specialist) about why and how brands should approach Metaverse and NFTs, how they could use NFTs in their customer experience, and what initial steps they recommend to approach this topic.
Jun 14, 2022 • 28min
Unternehmens-Podcasts in Deutschland 2022
Deutsche Unternehmens-Podcast gibt es seit 16 Jahren. Wie sieht der Markt im Jahr 2022 aus, welche Formate haben sich etabliert, was gibt es zu beachten? Wir sprechen mit drei Expert:innen und erfahren dabei auch, was hinter dem Podcast-Hub der Deutschen Telekom steckt.
May 17, 2022 • 30min
Ilhan Zengin (ShowHeroes) über die Zukunft von Connected TV
Connected TV ist ein Trendthema, welches aktuell im Hype um Metavers, Krypto und NFTs fast untergeht. Wie steht es um den Bewegtbildmarkt derzeit? Welche Trends gibt es? Was ist Connected TV CTV und welche Möglichkeiten bietet es? Wie funktioniert Werbung im CTV und was bedeutet das für Advertiser:innen? Darüber sprechen wir mit Ilhan Zengin von ShowHeroes.
Apr 27, 2022 • 16min
DMEXCO Digital Spring Summit - Das erwartet euch!
Am 3. Mai findet der DMEXCO Digital Spring Summit statt. Von 09:00 bis 16:00 Uhr erwarten dich auf unserer digitalen Eventplattform spannende Lectures und inspirierende Masterclasses zu brandaktuellen Themen aus dem Digitalmarketing.
Apr 13, 2022 • 25min
Jörg Peine-Paulsen (Wirtschaftsschutz) zur aktuellen Gefahrenlage und zu den Abwehrmöglichkeiten für KMUs
Jörg Peine-Paulsen vom Wirtschaftsschutz im Verfassungsschutz Niedersachsen gibt uns einen Einblick in die aktuelle Gefahrenlage rund um Cyber-Kriminalität, Sabotage und Spionage. Und er gibt Tipps für Maßnahmen zur Gefahrenabwehr.
Mar 15, 2022 • 25min
Oliver Busch (Meta) zum Metaversum
Oliver nimmt uns mit auf eine Tour durch das Metaversum. Was ist das Metaversum, wie nähert man sich der Entwicklung am besten und wie wird es sich weiterentwickeln?
Mar 8, 2022 • 23min
Philip Missler (Pinterest) - Tapping into where your audience needs you
Brands face the challenge of capturing the inside scoop with their marketing activities. In times when there is no such thing as a mainstream and narratives, trends and hypes change on a daily basis, brands have to develop sensors to find these currents and react immediately with their communication. But how is this possible? How can brands see what is coming tomorrow? Pinterest as a platform has found a way to anticipate the zeitgeist for many target groups. Pinterest Predict^s insights are a strategic way for brands to tap into the top themes and ideas that Pinterest users are starting to look for, that are not-yet-trending and that will become the next-big-thing tomorrow. Pinterest can predict where people need your brand next. Brands around the world are using Pinterest insights to shape their content and their campaigns to reach consumers looking to turn inspiration into action. During the podcast, Philip Missler, Head of Europe at Pinterest will provide insights about how Pinterest Predicts is constructed and how brands can leverage this to look into the future of where to meet their audience.
Oct 27, 2021 • 26min
Nicolas Finet on Agency Dating in the Age of AI
Selecting an agency can become quite a complex project these days. We talk to Nicolas how artificial intelligence can help in the search and selection of the right agency.
Oct 12, 2021 • 38min
Jeremy Connell-Waite (IBM) on the proper Mindset for Sustainable Decisions
What is top of mind of global C-suite executives? What drives leaders in making their decisions? And why is it “impossible to be sustainable in business”? We will learn how to develop a proper mindset and how to use storytelling techniques for a sustainable decisions and communication.
