Culture Crush

🙅‍♀️ Your story matters. But so many of us shut it down. 👉 Why? Because we think reach means growth. So we sanitise instead of celebrate. 👀 But reaching lots of people isn’t the same as reaching the right people. 🎯 And reaching the right people starts when you tell your story. Today on Strategy Shorts we welcome Purna Virji, Principal Consultant at LinkedIn. As an alumnus of Microsoft, renowned keynote speaker, and author of High-Impact Content Marketing it’s fair to say that Purna has conquered Mount Marketing. We discuss Purna’s journey and explore the power and importance of perseverance and authenticity to drive personal growth. We also unpack how you can discover your secret sauce - the content that’s going to help you POP against a sea of samey content. We’re talking: ✅ Purna’s journey from overcoming challenges to becoming a leading thought leader. ✅ How to ‘crawl, walk, run’ and break down your journey down into manageable steps. ✅ The power of humanising content and authenticity in personal branding in marketing. Here’s to progress 🚀 Follow Purna on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #MarketingStrategy #ContentCreation #PersonalBranding #MarketingInsights #Podcast #StrategyShorts #ContentMarketing

👻 Data-phobia can kill businesses. 👉 And I get it. Dashboards, formulas, and spreadsheets can leave you feeling lost. 🔍 But what if you started small? Meet Susan Coelius Keplinger, CEO of Force of Nature. She’s a Silicon Valley entrepreneur who’s pushed the boundaries in both business and extreme sports and worked with some of the world’s biggest brands. And Susan’s got your back. In the latest episode of Strategy Shorts, we discuss how to de-risk the emotional blockers to working with data and the power of getting started with a single data point to run test-and-learn experiments. Join us to explore the balance between risk, rigour and emotion! We’re talking… ✅ Susan’s Founders journey and where business and extreme sports meet. ✅ The art of starting small and taking calculated risks in business. ✅ The value of taking risks early, learning from failure, and embracing a growth mindset. Here’s to progress! 🚀 Follow Susan on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #Entrepreneurship #Innovation #Marketing #GrowthMindset #Podcast #StrategyShorts #ForceOfNature

🪩 Welcome to Club Social. 🚪 Please leave your personality at the door. We’re living in an age of excellent copycraft, punchy posts, and tactical creative. But where’s the heart, personality, passion, and presence? That’s one of the hot topics I’m discussing with today’s guest on Strategy Shorts, Nicole Marguerite Gray, Founder of Five to Nine Creative. Nicole has flat-out mastered the art of personal branding in a way that blends personality, authenticity and strategy, and helps her clients stand out against today’s ocean of technically high quality, but frankly quite mundane, content. We also dive into Nicole’s founder’s journey and how she transformed Five to Nine Creative from side hustle to full-time gig. We’re talking: ✅ How to avoid getting side-tracked by personal branding tactics. ✅ Nicole’s formula for building a successful personal brand. ✅ How to make a start today by simply grabbing a pen and paper. Here’s to progress 🚀 Follow Nicole on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #Founder #Entrepreneur #PersonalBranding #StrategicThinking #Marketing #Podcast #StrategyShorts #FiveToNineCreative

🤩 Want to get it right? Start by getting it wrong. ❎ Because the pressure to get it right costs you too much. 👉 And getting it wrong, means learning, iterating, and unlocking creative opportunities. In our latest episode of Strategy Shorts, we’re joined by Brand Strategist, Maxton Gilchrist. Following a period of career transformation, Maxton speaks like an artist on the power of deliberate practice, creative process, and keeping passion in its place. He echoes the outlook of music producer, Jacob Collier, who challenges people to ‘make the worst song in the world’ because in removing the fear of creating something bad you open the door for your unconscious ideas to contribute and that’s when exciting things start to happen. Maxton puts it like this, ‘Don’t let having the right answer get in the way of getting somewhere interesting’. Maxton also breaks down one of his favourite brand strategy frameworks using common-sense language that makes it easy for everyone to use. It’s a tool that gets to the heart of the consumer problem and how a businesses can best position themselves to respond. We’re talking: ✅ Redefining career trajectories through iterative approaches and deliberate practice. ✅ How to use the SOAP framework for creative ideation and strategic planning. ✅ The power of getting out of your own way and keeping it simple to get to effective. Here’s to progress 🚀 Follow Maxton on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #BrandStrategy #CreativeJourney #ProfessionalDevelopment #SOAPframework #StrategyShorts #Podcast #MarketingStrategy #Marketing

💯 Most brands fail to stand out. 👉 Why? Because they fail to keep it simple. Think about it, complexity kills clarity. And in the words of Russel Brunson, ‘the confused mind never buys’. Name your favourite brand… you know exactly what they are about (who’s your pick and why? Let me know in the comments). Many of us are guilty of jumping on trends and tactics when we should be focusing on simplicity. That’s exactly what Dain Walker has done to attract over 594K followers on Instagram and lead his branding agency, Rivyl, to become one of Australia’s fastest-growing companies. Today, he joins Strategy Shorts for a special extended episode. Together we discuss how he managed to earn more than his annual salary and quit his job in 90 days of launching Rivyl. We’ll dig into the the critical importance of keeping it simple, and unpack Dain’s groundbreaking strategy for becoming an ideation machine! We’re talking: ✅ How Dain was able to quit his job 90 days after launching Rivyl. ✅ How to produce 100s of crystal clear and on-brand ideas using the “5 themes” strategy. ✅ The art of simplicity and persistence to blow up your brand in 90 days. Here’s to progress 🚀 Follow Dain on Instagram Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #ContentCreation #PersonalBranding #SocialMediaStrategy #Founder #Entrepreneur #Podcast #StrategyShorts

🚨 Don’t forget your ABC’s 🤑 Always Be Closing, amiright!? 😬 Well, not today. Sorry. Today, Sunny Singh joins Strategy Shorts to flip the famous script and talk about the power of communication. The man’s a local legend around my way and he’s taken a wild career ride all the way from working his Mum’s market stall at 9 years old to becoming Group Commercial Director of the Northamptonshire Chamber of Commerce. But he’s more than a businessman. He’s a champion for men’s mental health and has been working to lead the business community in a way that encourages vulnerability and openness. We’re talking: ✅ Sunny’s remarkable story and the thrill of making a 7-second impact. ✅ The power of vulnerability and openness to truly connect with others. ✅ A fresh new take on the “ABC” strategy and how it can transform your approach to business and self-care Here’s to progress 🚀 Follow Sunny on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #Communication #ABC #SelfCare #BusinessStrategy #Business #Podcast #StrategyShortsTBC

❤️ We all know what it’s like to fall in love with an idea. 🤔 But what if it isn’t as good as we thought? 🤯 What if we’re pouring our blood, sweat, tears, and time into something no one wants!? Meet Travis Terrell. Travis has been on a wild ride from cash-strapped musician to groundbreaking tech Founder. His company, Soundstripe, have democratised music licensing, putting a steady stream of sustainable cash flow in the pockets of creators all around the world. 💸 But this is no rags-to-riches story of overnight success. 🧬 It's a story of thinking like a scientist. Testing, learning, failing and finally finding the formula for success. In today’s episode of Strategy Shorts, Travis joins me to talk about his Founder’s journey and how thinking like a scientist will help you create a healthy relationship with your creative process and help you discover what’s really going to work for your brand. And he’s speaking from hard-won experience; Soundstripe has exploded in recent years, and today, their music is used in over 1,000,000 YouTube uploads every quarter! We're talking: ✅ Travis’ road from Nashville dreamer to tech founder. ✅ A breakdown of the scientific Method and how to think like a scientist. ✅ The critical importance of focusing on the problem you solve, not the status you want. Here’s to progress 🚀 Follow Travis on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #Founder #Entrepreneur #ContentStrategy #ScientificMethod #Creator #Marketing #Podcast #StrategyShorts #Soundstripe

🤔 What doesn’t really matter? 🤯 Likes, comments, shares, engagement, and clicks. That’s today’s challenging take from, Robert Brill on the ad performance of scaling brands. It’s easy to get lost in (or hide behind) vanity metrics but ultimately, it comes down to revenue. 💰 Because you’ve got bills to pay. In today’s episode of Strategy Shorts, Robert breaks down the simple three step process his company, Brill Media, use to reach the right people, with the right message, at the right time. And at Brill Media, they know what they’re doing. They have been crushing the world of media buying and have been celebrated by Inc. Magazine and the Financial Times as one of Americas fastest growing companies. We’re talking: ✅ Robert’s journey as a Founder and leaning into his expert skillset. ✅ How to put the algorithm to work so it does the heavy lifting for you. ✅ The crucial impact of product market fit on ad strategies, and Robert’s three step process for creating ads that work like magic. Here’s to progress 🚀 Follow Robert on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #MediaBuying #Entrepreneur #AdvertisingStrategies #Advertising #StrategyShorts #Podcast #Meta #Startups

😬 Your LinkedIn reach probably sucks. 👉 Why? Because it’s a game. And like most people, no one told you the rules. Today, that changes, as we welcome Mark P. Jung to Strategy Shorts. Mark is the co-founder of breakout B2B marketing powerhouse, Authority, which he recently launched with follow co-conspirator, Daniel Murray. In today’s episode Mark breaks down how he generates 1,000,000 impressions on LinkedIn every week ORGANICALLY. 🚨 Fair warning. This stuff is so simple it’ll get you all amped up and creating a killer post in no time. 🤬 BUT, it might also make you regret the many hours you’ve wasted making great content that was never going to work. We’re talking: ✅ Mark’s story, creating focus, and overcoming career roadblocks. ✅ A breakdown of how to create engaging social content and killer hooks. ✅ Proven strategies for how to leverage LinkedIn for B2B growth (THAT ACTUALLY WORK). Here’s to progress 🚀 Follow ⁠Mark on LinkedIn⁠  Follow ⁠Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠  #B2BMarketing #LinkedInStrategy #BusinessGrowth #OrganicSocial #Marketing #StrategyShorts #Podcast

😱 The future is NOW. And it’s left many copywriters and marketers running for cover. 🤖 Why? Because the bots are out to eat your job! Unless you’re willing to pivot. In the latest episode of Strategy Shorts, we sit down with the incredible Hannah Brady, Director of The Brady Creative. We explore the relentless march of AI, and explore how it’s challenging and changing the copywriting landscape. But it’s far for doom, gloom, and Arnold Schwarzenegger antics. It’s a new age of opportunity for those willing to try new things. We’re talking: ✅ Hannah’s experience of Founding her business during the pandemic. Eek. ✅ How to get started in your AI journey, master the basics, and become a strategic co-pilot. ✅ The impact of AI on copywriting and how to pivot from copywriter to editor (and how that can actually work in your favour). Here’s to progress 🚀 Follow Hannah on LinkedIn Follow Dan on LinedIn Top links to get started with AI copywriting: Tips for writing AI prompts How to use Ai to become a better copywriter Best AI copy tools in 2024 #ContentCreation #AI #Copywriting #MarketingStrategy #Marketing #StrategyShorts #Podcast