Culture Crush

🚀 Building a killer personal brand isn’t rocket science. 🎯 It’s about precision, planning, and choosing the things you want to be known for. ⚡️ And in today’s episode of Strategy Shorts, we’re going to find out how to get the job done. In today’s episode, we catch up with Sam Winsbury, the Founder of Kurogo. Since founding the business in 2020 his team have managed triple their growth year on year. And when it comes to their clients, the numbers really go bananas: views up by 400,000%, 10x ROI, followers up by 40%, engagement up by 80%. In short, Sam and his team REALLY know what they’re doing. And this isn’t just hyperbole, Sam’s 28,000+ LinkedIn followers is proof their approach works. We’re talking: ✅ A whistle stop tour of Sam’s background and the launch of Kurogo. ✅ The PAC framework developed by Sam and his team. ✅ The power of starting small and taking manageable that you can build on over time. Here’s to progress 🚀 Follow Sam on LinkedIn Follow Dan on LinkedIn #PersonalBranding #ThoughtLeadership #Kurogo #Entrepreneurship #Marketing #StrategyShorts #Podcast

Wonky websites don’t succeed or convert. But how do you build solid SEO foundations to drive traffic and lands sales? SEO can leave many running scared. Especially when we start get into the techno-speak of deep optimisation. Luckily, Phillip Stemann, joins Strategy Shorts to talk shop and simplify the whole thing. Phillip is a technical SEO whizz and the founder of Planzer.io and he’s about to cut through all the technical jargon to give you a few curated quick wins and starting point. We’re talking: ✅ Phillips journey from programming at age 13 to becoming technical SEO genius ✅ The evolution of Planza and building the things you love and need ✅ Top flight simplifications and recommendations for setting up a website with rock solid SEO foundations Here’s to progress 🚀 Follow Phillip on Linked ⁠Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ Top tools: Cloudflare - fast DNS 10Web - WordPress hosting ThemeForrest - Wordpress themes Ahrefs - SEO audit #SEO #TechnicalSEO #WebsiteOptimisation #StrategyShort #Podcast

😵‍💫 Content marketing can feel like a dark art. 👉 But it doesn’t have to. Let's crack the basics. In the latest episode of Strategy Shorts, Alison Ver Halen grabs the mic. Alison is an SEO strategist, author, and content marketing master. Together with take a dip into the world of content marketing and discuss Alison’s journey from being an English and Psychology major to landing her dream job - the one she didn’t know even existed! We’re talking: ✅ Alison’s hot take on how AI is changing and challenging the content marketing game. ✅ Top tier tips on producing high-quality, consistent and audience-first content. blog content that reflects your brand identity. ✅ Tactical quick wins for researching audience needs and where to start if this in new territory. Here’s to progress 🚀 Follow Alison on LinkedIn Follow Dan on LinkedIn Buy Alison’s book #ContentMarketing #SEOStrategy #DigitalMarketing #Podcast #StrategyShorts

“It’s really short sighted, and you you’re robbing yourself of a lot of profit and opportunity.” Great brands create great customers stories. But too often they do a really bad job on amplifying them through the customer journey. In today's episode of Strategy Shorts, wordsmith and Founder of Case Study Buddy, Joel Klettke, joins the show to share a super-common-sense framework that might just revolutionise how you approach customer success stories. ⚠️ Spoiler: they’re not just end-of-funnel assets, they are powerful drivers to creatively reimagine and redeploy across the entire buyer journey! We're talking: ✅ How Joel hit 400,000 impressions in 90 days on LinkedIn using AI generated images ✅ How to rethink and reengineer your customer success stories for maximum impact and ROI! ✅ How to make it easy using the ‘nibble, bite, snack, meal’ framework Here's to progress 🚀 Follow Joel on LinkedIn ⁠Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #marketing #strategy #customerstories #ROI #leadership #branding #copywriting #linkedin #businessinsights

Here’s what DOESN’T happen when you get promoted. The cosmos doesn’t suddenly anoint you with the skills to lead great meetings and company offsites. It’s another pressure point to add to your growing collection. In the latest episode of Strategy Shorts, we welcome the amazing Chloe Temple! Chloe is the Founder of Popp and the Ultimate Offsite, and she joins the show armed to the teeth with breakthrough expertise on how to create impactful team meetings and offsite events. I can hear the palpable sense of relief already… We're talking: ✅ Chloe's journey as an entrepreneur, the challenges she’s overcome with others. ✅ The importance of intention, interaction, and implementation in making the most of team gatherings. ✅ Where to focus first in making a difference with the team around you Here's to progress 🚀 Follow Chloe on LinkedIn ⁠ Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ Click here to download the slide #TeamMeetings #OffsiteEvents #LeadershipDevelopment #TeamBuilding #StrategyShorts #Mindset #LeadershipSkills #Collaboration

💎 There is power in being crystal clear. 😵‍💫 But so often we’re bogged down complexity and information overload! In today’s episode of Strategy Shorts, Theresa Rose, join the show to discusses the power of using smart pictures and the power cocktail napkin clarity to communicate, persuade and captivate. This is about bringing ideas to life through visuals before releasing them into the world. We're talking: ✅ A whistle-stop tour through Theresa's background ✅ A motivational new way to understand your strengths and passions ✅ A break down how to get right down to ‘cocktail napkin clarity’ Here's to progress 🚀 Follow Theresa on LinkedIn  ⁠Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠  #CrystalClarity #VisualFramework #Mission #Vision #Mindset #BusinessAdvice #StrategyShorts #LinkedIn

💀 Most marketers are diving head first into burnout. 😵‍💫 Tenacious, consistent, annnd still getting nowhere. Let’s do something about that by mastering some social media basics so you can maximum impact, ROI, and find out what’s gonna work for you and your brand. In today’s episode, Christian Brown, co-founder and CMO of Glewee, joins Strategy Shorts following his recent inclusion on Forbes prestigious 30 under 30 list. We dive into his story, how Glewee is making business more straightforward from brands and influencers, and how to achieve breakthrough with the marketing basics. We're talking: ✅ Practical tips on creating a comprehensive social media strategy ✅ The importance of understanding your brand's identity and tone of voice ✅ Examples of brands that are crushing it on social media But here's the real power-up 💪 🔥 In this episode Christian is going to set you challenge. 👉 A super-practical way for marketers to find what's working and consistency from there Here's to progress 🚀 Follow Christian on LinkedIn Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #SocialMediaMarketing #InfluencerMarketing #GrowthStrategy #BusinessAdvice #StrategyShorts #LinkedIn

Stop getting in the way of your own growth. Stop overthinking. The cringe factor wants to stop you asking for what you want. To stop you asking for referrals for you business. But if you’re not prepared to ask, you’ve already disqualified yourself from a YES or valuable insight that will help move your forward. In today’s episode of Strategy Shorts, Brandon Barnum, serial entrepreneur, author, and CEO of [HOA.com](http://hoa.com/), joins the show to talk about how to make referrals easy. And honestly, his approach is a revelation and will be a MASSIVE relief for many. We're talking: ✅ How Brandon mastered the art of the ask to x10 his business. ✅ Practical framework to stop overthinking and start doing. ✅ A mindset shift and actionable steps you can implement TODAY. Here's to progress 🚀 Follow Brandon on LinkedIn ⁠Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #Referrals #Entrepreneur #GrowthStrategy #BusinessAdvice #StrategyShorts #LinkedIn

🔴 Is this you: freelancer, self-employed, solopreneur? 🟢 Start here: sell yourself first and your services second. In today’s episode of Strategy Shorts, Adam Faulkner, Founder of Freelance AF, joins the show to reveal how he’s attracted over 20,000 followers on LinkedIn in just a few years. We discuss his journey and a simple approach to growing your network and making sales. We're talking: ✅ The power of your personal story. ✅ Building a captivating visual identity. ✅ Creating a strong online presence. ✅ Thinking like a thought leader. Here's to progress 🚀 ⁠Follow Adam on LinkedIn ⁠Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #Freelance #Solopreneur #PersonalBrand #Podcast #StrategyShorts #LinkedIn 

💬 Today, you’re going to have an important conversation. 🧭 What if you had a road map for it? A North Star? 🎯 How could you approach it with intention and purpose? In today’s episode of Strategy Shorts, Laure Roy-Duchamp and David Rovira share key lessons from their recent research project for the launch of an AI marketing assistant. This is about their role as facilitators and how the thoughtful application of conversation tactics can uncover crucial insights, pain points, and potent consumer outcomes. We're talking: ✅ Getting prepped and setting your North Star. ✅ Knowing your script and being ready to pivot. ✅ Conducting the energy of the conversation. ✅ Rerouting the conversation to reach critical objectives. Here's to progress 🚀 ⁠Follow Laure on LinkedIn Follow David on LinkedIn ⁠Follow Dan on ⁠⁠⁠LinkedIn⁠⁠⁠⁠ #GroupWork #Facilitation #Workshop #Podcast #StrategyShorts #LinkedIn