Culture Crush

In today’s episode of Strategy Shorts author of Strategy Is Your Words, Mark Pollard, joins the show to discuss his journey from publishing the first full-colour hip-hop magazine in the Southern Hemisphere, to leading Sweathead, a community of strategists now 20,000 strong.  We also discuss the groundbreaking Four Points framework, a tool that cuts through challenges with its brutally simple approach to creative strategy.  We're talking: ✅ The evolution of Mark’s career.✅ A breakdown of the Four Points framework. ✅ How to use the Four Points as a forcing function to get results. ✅ Practical example of how it can be applied to brands and used for personal breakthrough. Here's to progress 🚀 Follow Mark on ⁠⁠⁠Instagram Follow Dan Dowman on ⁠⁠⁠LinkedIn⁠⁠⁠ #StrategyShorts #BrandStrategy #PersonalDevelopment #Framework #Entrepreneurs #StartupLife #Podcast #BusinessStrategy #Mindset

Founder of Dapper Mobile Apps joins the show to talk about digital strategy and the new power of no-code tools to help entrepreneurs and businesses test ideas without significant time investment and financial risk. Dan also walks us through the super-simple GPS framework that helps entrepreneurs and startup founders focus on what matters most: problems and solutions. We're talking: ✅ A Breakdown of the GPS framework and how to use it. ✅ Examples of how this approach can be applied in niche markets. ✅ Recommendations for popular no-code platforms. ✅ Tips on getting started with no-code development and building your MVP. Here's to progress 🚀 Follow Dan Hafner on ⁠⁠⁠LinkedIn⁠⁠⁠ Follow Dan Dowman on ⁠⁠⁠LinkedIn⁠⁠⁠ #StrategyShorts #NoCodeRevolution #GPSFramework #Entrepreneurs #StartupLife #Podcast #BusinessStrategy

Founder of Radical Customer Experience and best-selling author, Kat Kennan, joins the show to talk about the power of empathy to radically transform your approach to marketing. Kat has become a powerful and unique voice in the marketing community challenging brands to reach for real connection with customers and break away from traditional transactional relationships. You can expect: 👉 Eye-opening perspectives on how empathy can move brands from transaction to connection. 📚 Expert advice from the amazing Kat Kennan, a leading authority in the field. 💡 Relatable examples and actionable steps to incorporate empathy into your campaigns. 🎯 Insider tips to enhance customer experiences and create lasting connections. 🌎 Lived examples and practical ways to take your first steps into empathy-informed marketing. Here’s to progress 🚀 Follow Kat on ⁠⁠LinkedIn⁠⁠ Follow Dan on ⁠⁠LinkedIn⁠⁠ #podcast #strategyshorts #marketing #growthhacks #contentcreator #marketing #brand

Got big content plans for 2024? Yeah, you do 🙌 In recent weeks we've lined up some leading minds in the world of marketing and brand strategy for the opening episode of Strategy Shorts. In this epilogue episode, we replay the highlights. ⚔️ Episode 1: Conquer imposter syndrome with Julian Cole. ▶️ Julian breaks down ‘Get Who To Why’, an essential tool in the strategist’s arsenal. Julian has taken ads all the way to the Super Bowl and he’s made supporting strategists somewhat of a habit, today Strategy Finishing School is helping thousands around the world. 🚫 Episode 2: Stop writing personal journals with Daniel Murray. ▶️ Daniel has flat-out mastered organic growth on LinkedIn with The Marketing Millennials, attracting nearly a million followers since the page launched just a few years ago. He talks us through how he did it and the importance of an audience-first mindset.  🎯Epidisode 3: Unlock the power of hero content with Callum Mcdonnell ▶️ Callum and his team at 7x Content are changing the game for some of the world’s biggest podcasts and we caught up with Callum following a string of viral hits. He highlighted some of the big opportunities that content creators miss and unpacked the power and potential of hero content. 🙏 A massive thank you to each of our guests so far. Both for bringing such value to the Strategy Shorts audience and for saying yes to someone who is at the very start of an exciting journey.  ——— 🗓️ 2024 kicks off with three more industry masterminds, including: 🔜 Kat Kennan on empathy and trauma-informed marketing 🔜 Adam Faulkner with top-tier advice for freelancers and solopreneurs 🔜 Mark Pollard with a ground-breaking tool to simplify and accelerate brand strategy #Podcast #StrategyShorts #BrandStrategy #Marketing #ContentMarketing #GrowthHacks #Freelance #StartUp #Solopreneur

Strategy Finishing School Founder, Julian Cole, joins the show to help strategists conquer imposter syndrome. In this episode, he unpacks the 'Get Who To Buy' framework and how to use it with an incredible example from The Economist. Follow Julian on LinkedIn Follow Dan on LinkedIn

Founder of 7x Content, Callum Mcdonnell joins the show to talk about how to unlock the potential of your hero content. Callum and his team have provided social-first content engines for some of the world’s biggest podcasts including High Performance and The Socially Distant Sports Bar. We caught up with him following his recent run of viral hits. Here’s to progress 🚀 Follow Callum on ⁠LinkedIn⁠ Follow Dan on ⁠LinkedIn⁠ #podcast #strategyshorts #marketing #growthhacks #contentcreator #marketing #brand

The Marketing Millenials Founder, Daniel Murray, joins the show to talk about the importance of an audience-first mindset and why marketers need to STOP treating content like a personal journal. In this episode, Daniel outlines how to leverage the power of organic reach and reveals how his common-sense approach to marketing tactics attracted over 750,000 followers on LinkedIn.  Here’s to progress 🚀 Follow Daniel Murray on ⁠LinkedIn⁠  Follow Dan Dowman on ⁠LinkedIn⁠

A short introduction to Strategy Shorts, a new micro-podcast from Anthem and hosted by Dan Dowman.