Culture Crush Brutally Simple Strategy with Mark Pollard
In today’s episode of Strategy Shorts author of Strategy Is Your Words, Mark Pollard, joins the show to discuss his journey from publishing the first full-colour hip-hop magazine in the Southern Hemisphere, to leading Sweathead, a community of strategists now 20,000 strong.
We also discuss the groundbreaking Four Points framework, a tool that cuts through challenges with its brutally simple approach to creative strategy.
We're talking:
✅ The evolution of Mark’s career.
✅ A breakdown of the Four Points framework.
✅ How to use the Four Points as a forcing function to get results.
✅ Practical example of how it can be applied to brands and used for personal breakthrough.
Here's to progress 🚀
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